Tag: Divya Bhatia

  • Ogilvy creates film for Skinn Fragrances by Titan

    By Our Staff

     

    Fragrance brand Skinn by Titan has launched a digital film featuring actors Sanya Malhotra and Suhail Nayyar for Valentine’s Day.

     

    Said Ankit Kasliwal, Head of Marketing, Fragrance Division, Titan Company Limited: “There are often expressions of love that remain unsaid as words fall short while conveying the true depth of feelings. Gifting a fine fragrance to a loved one thus becomes an intimate, and expressive gesture. For this Valentine’s Day, we wanted to capture this true essence of love that runs deep and showcase these imperfectly “perfect relationships” where the little unsaid moments can be rejoiced with Skinn by Titan.”

     

    Added Divya Bhatia, Group Creative Director, Ogilvy South: “For this year’s Valentine’s Day campaign, we wanted to do something that not everyone would be talking about. But something that everyone could relate with. And that’s how we came upon the thought of what happens after you’ve fallen in love. When you’ve settled in the relationship. The reality is, the deeper the bond, the more comfortable the couple is to do their own thing and grow within the relationship. Taking that as a premise we went ahead and created this narrative with a twist. A narrative that celebrates couples for who they are, individually and together. After all, it’s the little imperfections that make each relationship perfect in its own way.”

     

  • Titan Raga ‘Proud to be Me’ campaign celebrates Pride

    By A Correspondent

     

    With the aim to encourage everyone to be their true selves, Raga by Titan today has launched a digital campaign ‘Proud to be Me’, that celebrates the spirit of self-expression and inclusivity in the society. Through this campaign, the brand talks about nurturing your relationship with your own self and embracing who you really are.

     

    Sharing his thoughts on this campaign, Sirish Chandrashekar, Marketing Head, Titan Watches, said: “Raga as a brand has always celebrated one’s individuality and strength. ‘Proud to be me’ is all about cherishing one’s real self and taking pride in who we are.”

     

    Added Divya Bhatia, Group Creative Director, Ogilvy: “In many ways I feel, this film is a natural step forward in thought-leadership. The world needs more inclusivity, acceptance and kindness. Begin with oneself, share with the universe.”