MxMIndia

Tag: Divanshi Gupta

  • To lead integrated media marketing mandate for Fujifilm’s instant camera range, Instax

    Marcom Avenue bags Fujifilm

    By Our Staff

     

    The Marcom Avenue has been appointed to lead the integrated media marketing mandate for Fujifilm’s instant camera range, Instax.  The responsibilities in the integrated mandate for the agency include creative, digital, PR, production, tech management. The operations will be handled from The Marcom Avenue Gurugram office.

     

    Said Kunal Girotra, Head of the Image Capturing division at Fujifilm India: “Consumers find the Instax range of instant cameras to be unique and meaningful, as it captures the essence of the moment in just the perfect frame. We believe that The Marcom Avenue are the right partners for us to help amplify our presence over the digital front while covering the media as a whole. We are confident that the creative talent at The Marcom Avenue will help accelerate our journey in India by creating impactful brand stories and campaigns.”

     

    Added Divanshi Gupta, Director, The Marcom Avenue: “We are proud of our latest partnership with Instax India. The creative and strategy teams at The Marcom Avenue are excited to showcase their talents and work on this iconic brand in India. Much like the Instax India brand, The Marcom Avenue is committed to creating brand moments worth cherishing.”

     

  • The account will be managed and supervised from The Marcom Avenue’s Gurugram office

    Marcom Avenue wins marketing mandate for Vertel Digital

    By A Correspondent

     

    The Marcom Avenue has been appointed to lead the integrated marketing communications for Vertel Digital, India’s leading provider of wireless-radio communication equipment.

     

    During the tenure, The Marcom Avenue will be responsible for all the ideation, planning, execution and implementation of Vertel’s integrated marketing communications. The account will be managed and supervised from The Marcom Avenue’s Gurugram office.

     

    Said Sonal Chopra, Commercial Market Manager, Vertel Digital: “We have been looking for an integrated marketing communications partner to magnify our digital presence and The Marcom Avenue was able to exhibit their potential in taking our brand to the next level. They have a keen interest in our brand and business and have been able to demonstrate the same with their preliminary strategies. We look forward to working with them.”

     

    Added Divanshi Gupta, Director, The Marcom Avenue, on winning the account: “Vertel Digital is a number one brand in the field of radio communication and it is our utmost honour to have got the opportunity to be associated with them. The Marcom Avenue team is highly excited to take on the challenge of enhancing Vertel’s communication across digital platforms. We are motivated to craft a stellar success IMC story for their brand in this dynamic market.”

     

     

  • The Marcom Avenue will be responsible for the PR strategy, planning, media reach, execution and implementation

    Marcom Avenue wins PR mandate of Ambience Group

    By A Correspondent

     

    The Marcom Avenue has won the PR mandate of Ambience Group. Ambience Group is focused on developing premium structures for living and lifestyle-driven avenues, in and around the National Capital Region.

     

    Said Divanshi Gupta, Director, The Marcom Avenue: “Ambience Group is an iconic brand in the world of real estate and it is our utmost honour to have got the opportunity to be associated with them. We are excited to enhance the media reach of Ambience Group through an extensive public relations strategy and establish their communication across PR channels. We are motivated to craft a stellar success PR story for their brand in this dynamic Indian real estate market.”

     

    Added Ankush Kaul, President – Sales & Marketing, Ambience Group: “As a market leader in a growing real estate sector, it was important for us to pick a partner with the right balance of industry expertise and agility to build our media identity through dynamic public relations strategy. We look forward to exploring innovative media avenues and formats with The Marcom Avenue in the near future.”