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Tag: dittoTV

  • The campaign thought "Aapka Chalta Phirta TV" communicated the essence of the product offering in one line

    Mirchi’s new campaign for dittoTV – Aapka Chalta Phirta TV

    By A Correspondent

     

    Mirchi’s Creative Services (CS) team has crafted an insight driven campaign for the app ‘dittoTV’. The campaign thought “Aapka Chalta Phirta TV” communicated the essence of the product offering in one line.

     

    Just as one can listen to radio while on the move, Ditto TV enabled consumers to watch TV in real time, and that too from anywhere. Based on this insight the CS team came up with the campaign thought of, “Aapka Chalta Phirta TV”. The thought was communicated to the listeners with elements like, “Agar TV ke paav (legs) hote toh aap TV ko kahan kahan lekar jate aur TV dekhna kahan pasand karte?” Mirchi also amplified the campaign through on-ground activities across the country.

     

    Speaking on the occasion, Shweta Iyer, National Head – Creative Services, Mirchi said:  “TV is a very essential part of everyone’s life. Watching live TV on the go will have an impact on the way television is consumed. The quirky name of the campaign – Chalta phirta TV lets people know what the product is all about. We have stretched beyond radio as a medium and covered on-ground to reach more people for dittoTV’s campaign.”

     

    Speaking on the occasion, Archana Anand, Business Head, dittoTV said: “We’re very excited to have partnered with Radio Mirchi on the Chalta Phirta TV campaign. On-ground has been a critical element of our disruptive Bees Ka TV campaign across India for dittoTV. This innovative idea from Radio Mirchi really helped bring alive the proposition of being able to watch Live TV-on-the-go to people across 11 cities. We are very happy with huge interest it generated and the response we have got for the campaign.”

     

     

  • The four-week long campaign will tap into mass media channels such as television, print and radio

    dittoTV launches aggressive ‘#beeskaTV’ campaign

    By A Correspondent

     

    dittoTV has launched a nationwide integrated marketing campaign aiming to capture the attention of television viewers. The live TV platform has rolled out the campaign in 16 cities to raise awareness about the affordable platform that makes TV accessible to anyone with a phone, laptop or tablet.

     

    The four-week long campaign will tap into mass media channels such as television, print and radio. The campaign will be amplified on a bouquet of digital platforms and social media via heavy use of native content platforms. The hashtag #BeeskaTV will be leveraged across digital platforms to drive its key value proposition. In addition, there will be partnerships with complementary brands through integrations and celebrity endorsements. The TVC for the campaign will focus on how all members of a household can now access television at their convenience. It will be promoted on social media as well.

     

    Commenting on the campaign, Archana Anand, Business Head, dittoTV said, “With the new avatar of dittoTV, we are looking at changing the way India indulges in its favourite pastime, i.e., watching television. With a price point of INR 20, we see dittoTV serving as people’s first and only screen, as their second screen at home, or just a personal TV on the go! Our campaign embodies strong consumer insight and an interesting slice of life situations. It is designed in a manner that conveys this simple message effectively across the length and breadth of the country, through a combination of mass media and strategic marketing.”

     

    Ramanuj Shastry, Co-founder & Director, Infectious said, “’#BeeskaTV’ is what we want people to remember DittoTV as. A value proposition of access, articulated in accessible, everyday language. Ditto TV will change the ‘who, what, when and where’ of Live TV viewing. We are proud to be part of a concept which is so revolutionary.”

     

    Nisha Singhania, Co-founder & Director, Infectious added, “Rs 20 per month is an unbelievable price point and our communication focuses on just that – how you can watch live TV on the go, no matter where you are, at INR 20 per month. The TVC brings alive the various situations in which dittoTV can ensure people don’t miss out on their favourite programs.”

     

  • dittoTV was relaunched amidst much fanfare in a new form and strategy

    Zee launches dittoTV in a new avatar

    By A Correspondent

     

    Punit Goenk

    Zee Digital Convergence Ltd unveiled a new avatar of dittoTV on Tuesday in Mumbai. The live TV platform that allows viewers to watch their favourite programmes at the time of broadcast was originally launched in 2012. With the tagline as ‘Desh Ka TV’, it promises to make live television available via any device – phones, tablet or personal computer, at just Rs 20 per month.

     

    The app in its new avatar allows users to access 100+ Hindi, English and regional-language channels, encompassing general entertainment, sports, movies, news and lifestyle. It is designed to deliver an affordable viewing experience and flexible viewing options.

     

    Said Punit Goenka,MD and CEO, Zee Entertainment Enterprises Ltd: “The digital entertainment space in India is at the cusp of a strong phase of growth. With the new avatar of dittoTV, we aim to change the media landscape to suit the evolving media consumption preferences of consumers. It will allow consumers to control where they watch television in a way that has not been possible before. We are proud to present a platform that will help scale up this transformation by making it affordable for people across a wide economic spectrum.”

     

    Archana Anand

    This initiative is not just limited to the Zee network programmes but viewers will be able to watch shows from other networks as well. Except for Star Plus and Sun TV, viewers will be able to access most of the other channels on this platform. Speaking more about the business strategy, Archana Anand, Business Head, dittoTV added:  “With the new version of dittoTV, we expect to change the way India watches TV forever. At the incredible price of Rs 20, we see dittoTV becoming a necessity and everyone’s default app on their mobile phones, allowing them to access TV just about anytime and anywhere. We see it serving as your first and only screen, as your second screen or just your TV on the go! Keeping the Indian landscape in the mind, dittoTV is also available in Hindi and will soon be available in all regional languages.”

     

    To make sure that live television is within the reach of every Indian, it has tied up with  Idea Cellular, to offer its users of 3G and 4G internet packs a free monthly subscription with every recharge. It provides its customers the ease of streaming their favourite TV channels live on their smartphones. Under a promotional offer, all Idea customers in Idea 3G and 4G provider circles will be able to subscribe to dittoTV free of cost, along with select monthly data packs, until July 31. It is available on Android, Windows and iOS platforms, making cumbersome annual contracts, satellite dishes and set-top boxes obsolete.

     

    dittoTV has partnered with Siti Cable and ITZ Cash to supply easy-to-use recharge cards at retail channels. The app’s adaptive technology will adjust to a range of internet speeds in order to deliver a seamless viewing experience, making it easy for both urban and rural markets.

     

  • Archana comes with close to 20 years of experience across domains

    Zee Digital appoints Archana Anand as Business Head, DittoTV

    By A Correspondent

     

    Archana Anand

    Archana Anand the current Vice-President & Head-Global Business Development, performance marketing and life cycle management at Zee Digital Convergence Ltd, will be the new Business Head of dittoTV. In her role as Business Head-dittoTV she will report to Debashish Ghosh-CEO, ZDCL (Zee Digital Convergence Limited, the digital arm of ZEEL).

     

    Debashish Ghosh, CEO, Zee Digital Convergence Limited on her appointment highlighted, “The OTT Industry is at an influx point with competition hotting up and things looking better than ever before in terms of choices for the end consumer. Content and Broadcast behemoths have all woken up to this reality and are quickly ensuring that they too are in the race, so as to continue to engage the end consumer and his demands for watching TV anytime, anywhere. As recently was done with the launch of our exclusive beforeTV feature which telecast, shows hours before television.”

     

    Archana comes with close to 20 years of experience across domains, a management professional from IIM Bangalore, who has worked across the Sales, Client Relationship, Product, Creative and User Experience domains, to have a very well rounded and holistic sense of managing a new age product business.

     

     

  • Becomes First OTT service provider to offer content hours before TV telecast

    dittoTV unveils ‘before TV’ feature for viewers

    By A Correspondent

     

    dittoTV, India’s first OTT platform created by Zee Digital Convergence Limited has announced its ‘beforeTV’ feature focused on giving consumers freedom in their entertainment consumption experience. This feature aligns with brand’s aspiration to provide entertainment content anywhere, anytime. Borne out of extensive research on the changing consumption patterns and preferences of viewers, this feature will allow viewers to view their favorite content from the Zee Group channels hours before it showcases on television.

     

    Debashish Ghosh

    Debashish Ghosh, CEO – ZDCL underlines; “The fact that more and more people are finding it easy to cut away from appointment viewing and watch their chosen entertainment anytime, anywhere, has only driven consumer expectations higher and upped the ante for OTT platforms the world-over. While, original content will remain one of the key drivers and focus of dittoTV’s global operations, serious innovations will help give our consumers something new and engaging all-the-time, every time.”

     

    This endeavor is in line with the company and group’s continued focus on content and service innovations that consumers find value in. In line with this vision, other recent initiatives such as ‘Life Is Music’, the first show under its original content creation strategy.

     

    The ambition is also to take dittoTV to newer markets and offer local content in those markets. Currently, it is focusing on markets like the US, UK, Europe, Australia, New Zealand, Middle East, Asia Pacific and some parts of Africa.

     

    Further, a key differentiator is the fact that dittoTV is not just an India-focused OTT platform; it will also carry non-Indian content shortly in the markets where it has been launched. For example in the Middle East, it will carry third-party Arabic content. The idea is to make dittoTV a product that is not just for Indian expats, but can also be consumed by any Diaspora of the population.

     

  • One amongst the many reasons for dittoTV to break the record was also because it offers its viewers an engaging content mix from Sports to GEC to Music to News to Movies

    dittoTV makes it to the record books for latest achievement

     

     

    dittoTV, the OTT platform from the Zee Group has created a new record in the Limca Book of World Records as the only OTT platform to present its subscribers content offering for most number of registered channels across 13 languages. dittoTV is the sole OTT platform to be conferred with this recognition. The platform is best known for innovation ­when the OTT space is still in its germination stages in the nation. dittoTVshowcases TV Shows,  movies and videos in various languages alongside having specially designed video content which is available on Android, Windows and iOS based phones, tablets and computer systems.

     

    One amongst the many reasons for dittoTV to break the record was also because it offers its viewers an engaging content mix from Sports to GEC to Music to News to Movies and also presents an incredible experience through its live broadcast from 13 famous religious shrines of India which include Siddhivinayak Temple,Kashi Vishwanath Temple, Iskcon Temple, Vrindavan, DargahHazrat Sheikh Salim Chistito name a few. dittoTV has transcended boundaries by being the solitary platform to have 8 Pakistani channels along with featuring international news channels like BBC, Al Jazeera CNN amongst others across the globe in more than 130 countries. With the breakthrough of technology with every passing day, the platform also offers HD channels for its subscribers

     

    Speaking on this achievement, Manoj Padmanabhan( Business Head – dittoTV) says, “It is a proud moment for us since this record further reaffirms our aim to creating newer benchmarks in the category. We have always strived to push the boundaries and be innovators in every endeavor that we set forth. With the bouquet of content that has earned dittoTV the laurel of being honored by the Limca Book of Records team, we envision more such laurels, keeping benchmarks at the helm as we aim to grow aggressively in this financial year.”

     

  • All this is made possible by dittoTV, the OTT TV platform that offers Live TV and videos on all internet-enabled devices

    #TVBuddy showcases TV viewing habit of Indians

    By A Correspondent

     

    dittoTV has rolled out its new campaign ‘#TVBuddy’ which showcases the Indian TV viewing habit that even if they are separated by geographies, Indians always like to watch the same TV content together and sometimes, even discuss and share it.

     

    Based on this insight, in the campaign, the term ‘TV Buddy’ was coined. TV Buddies could be your mom, dad, relatives, childhood friend or just about anyone. And they could be living in any part of the world. All this is made possible by dittoTV, the OTT TV platform that offers Live TV and videos on all internet-enabled devices.

     

    The film has been conceptualised by Scarecrow Communications and directed by Bosco Bhandarkar of Good Morning Films.

     

    It’s a montage film showcasing various characters as TV Buddies. They are watching different content across genres like TV series Jodha Akbar, reality show Dance India Dance and the movie Transformers, at the same time, no matter what the time zone is.

     

    In the storyline, it’s subliminally established that dittoTV lets people watch the same content across time zones, through connected devices such as smartphones, tablets and laptops.

     

    The film opens with a narration by the young and emotive voice of Imaad Shah, son of the legendary film and stage actor Naseeruddin Shah.

     

    TV Buddies have to just download the dittoTV app and install it on their connected smart devices. Then, they can just play and watch Live TV, anytime, anywhere.

     

    Talking about the campaign #TVBuddy, Manish Bhatt, Founder Director, Scarecrow Communications Ltd. said “Indians are like flamingos. They flock together, even virtually while watching TV. As this insight has a strong connect, we kept the film simple to demonstrate dittoTV’s role in the lives of Indian viewers”.

     

    Debashish Ghosh, CEO, ZDCL said, “ZEE has always been an innovator in the media industry over the period of 22 years. Its content has always resonated with the audiences and now we have taken it a notch higher with dittoTV. We believe that India is a country where we celebrate every occasion together; with #TVBuddy campaign we are aiming to lend TV viewing experience a personal touch where you can watch your favorite movie, TV show or a match with your TV buddy who may be miles apart from you. The essence of Indian audiences who have evolved with just one TV set today now have TV at the tip of their fingers!’’