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Tag: Disney Star network

  • Star Gold Thrills and Star Gold Romance

    Disney Star launches two new Hindi movie channels

    By Our Staff

     

    Disney Star network has announced the launch of two new Hindi movie channels, Star Gold Thrills and Star Gold Romance, under the Star Gold Network. The new channels will cater to diverse audiences and deliver content across genres. Star Gold Thrills and Star Gold Romance will be available for subscription starting 15th March 2023 across cable networks, HITS, IPTV and DTH platforms.

     

    Said, Kevin Vaz, Head – Network Entertainment Channels, Disney Star: “With the launch of Star Gold Thrills and Star Gold Romance, we now have a bouquet of five Hindi movie channels under the Star Gold brand umbrella, elevating Star Gold from a movie channel to a unified network of movie channels. Audiences today have a high interest in blockbuster movies from around the world, but language remains a barrier for many. Research highlights that 68% of TV-Movie audience expressed their preference for watching Hollywood movies in Hindi and we are happy to break the language barrier and present movies that our audiences want to watch with Star Gold Thrills. Female viewers consistently show a higher affinity for Hindi movies led by romance & drama, however there is not a single movies destination that caters to female audiences on TV. In fact, 98% of female TV-movie viewers would prefer a new Hindi movie channel dedicated to love and romance, and this makes Star Gold Romance a strong proposition.”

     

    Speaking on the launch of Star Gold Romance, Akshaye Widhani, CEO of Yash Raj Films added: “In India, the idea of love & romance is formed through the magical lens of cinema! And, for more than five decades, YRF movies have captivated India and Indians who have discovered various shades of love & also expressed and celebrated it in their relationships. Our iconic characters from timeless hits like Chandni, Dilwale Dulhania Le Jayenge, Mohabbatein, Dil To Pagal Hai, Rab Ne Bana Di Jodi, Kabhi Kabhie, etc. continue to spread joy among generations of fans. We are delighted that some of our cult blockbusters will now have a new home in – Star Gold Romance – India’s New destination on TV for Love, Warmth & Romance.”

     

  • Star Kirano will mark the channel's foray into the seventh regional language

    Star to launch Odia GEC, Star କିରଣ

    By Our Staff

     

    Disney Star will launch a an Odia general entertainment channel, Star Kirano in June 2022.

     

    Said Kevin Vaz, Head – Network Entertainment Channels, Disney Star: “Viewers are core to us at Disney Star and we have always set high benchmarks in delivering best-in-class entertainment to our viewers in the language of their choice and in a manner they prefer. We have seen immense success across our regional portfolio with viewers having a strong affinity for our brands and content. We are now delighted to announce our foray into a new market – Odisha, further expanding our regional entertainment footprint, with the hope to replicate the success with our distinct, differentiated offerings that reflect their sentiments and culture. Odisha is a fast-evolving market with a high affinity towards its local language and we look forward to elevating the entertainment experience for the Odia-speaking viewers.”

     

    Disney Star network currently has a presence in six regional languages – Malayalam, Kannada, Telugu, Tamil, Bangla and Marathi with Asianet, Star Suvarna, Star Maa, Star Vijay, Star Jalsha and Star Pravah respectively. Star Kirano will be the network’s foray into the seventh regional market.

     

  • Executes 24-hour roadblock to drive awareness

    Disney Star helps Tata Sky rebrand to Tata Play

    By Our Staff

     

    Disney Star network executed a 24-hour roadblock for Tata Sky to drive awareness for their recent rebranding campaign as Tata Play.

     

    Said Kevin Vaz, Head – Network Entertainment Channels, Disney Star: “Disney Star is thrilled to associate with Tata Sky at a critical juncture in their 18-year journey, as they rebrand themselves as Tata Play. This 24-hour network roadblock across all the entertainment channels of Disney Star demonstrates the strength of our network and the pivotal role it can play to support brands in their business transformation efforts. Our entertainment network’s rich experience and unparalleled reach of 700 million monthly unique viewers makes us the platform of choice for advertisers to derive the maximum investment value.”

     

    Added Harit Nagpal, MD & CEO, Tata Play: “The 24- hour roadblock on the Disney Star network has helped create massive awareness across India, of Tata Play and its offerings right on Day 1 of the launch. Disney Star teams across various channels worked closely with the Tata Play team and amplified the message through their well-known characters, and created many other value-adds which added further ammunition to the execution. It was an absolute delight to work with Disney Star network who brought all their resources together to provide a seamless execution for this brand transformation campaign.”