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Tag: Disney India

  • The studio is gearing up to recreate the remarkable epic story in live action on a large scale

    Disney India to develop ‘The Mahabharata’ for the big screen

    By a correspondent

     

    Disney India’s studio business has announced plans to bring the epic mythology tale The Mahabharata to the big screen. The studio is gearing up to recreate the remarkable epic story in live action on a large scale, which will be directed by Abhishek Kapoor and written by renowned author Ashok Banker.

     

    “Indian mythology has a great wealth of stories which have inspired legions of creative minds and The Mahabharata unarguably is the most ambitious and all-encompassing of them all. We believe this epic which has engaged generations of Indians will translate into a magnificent silver screen saga,” said Siddharth Roy Kapur, Managing Director -Disney India.

     

    “The Mahabharata expresses the universal truth; it has defined my understanding of spirituality and of all humanity. I aim to translate this onto the big screen, engage minds and deliver a world class cinematic experience,” said director of the film Abhishek Kapoor. “There could be no one better than Disney India, with its prowess as a creative and distribution powerhouse, to narrate this epic in the manner that befits it.”

     

    For the first time in Indian cinema, a single narrative will be told across two movies. The film will go into pre-production post the completion of Abhishek Kapoor’s next venture with the studio, Fitoor, which goes on the floors in July.

     

  • The initiative reiterates bindass' brand philosophy of being an 'Enabler of Purposive Action'

    Facilitating changemakers the bindass way

    By a correspondent

     

    Youth brand bindass’ recent initiative ‘b for change’ is seeing support from many quarters as the channel encourages youngsters to become agents of change. Bollywood’s Youth Icon, Abhay Deol was the guest of honor at a special event held in the capital recently to felicitate a few young change makers, whose work has been featured on bindass earlier as a part of ‘b for change’.

     

    The initiative reiterates bindass’ brand philosophy of being an ‘Enabler of Purposive Action’ through engaging entertainment that can inspire the Indian youth. The hosts of the channel’s two marquee shows under the ‘b for change’ umbrella, Karan Tacker from ‘Halla Bol’ and Gurpreet Saini from ‘Change Aayega, Hum Laayenge’ were also present at the event to mark their support.

     

    The change makers who were felicitated at the event included Alisha Sharma from Mumbai, who started the ‘Chappal Marungi’ campaign, which encourages victims of eve teasing to fight back the molesters; Shreeya Parekh from Bangalore who spreads awareness about environmental issues through her blog ‘Green living’; Rashi Anand from Delhi started  ‘Lakshyam’, India’s first toy library for under privileged children; Mishika Singh from Delhi who was one of the founding member of ‘Besharmi Morcha’, a campaign to raise voice against the attitude of blaming rape or sexual harassment on any aspect of a woman’s appearance.

     

    “India is slated to be the youngest country in the world in the next couple of years. The youth in our country are brimming with positive energy evident in the self-motivated actions taken by youngsters like Alisha, Shreeya, Rashi and Mishika. ‘b for Change’ started with one of our strongest youth insights that our viewers are looking for platforms to channel their efforts. Our campaign aims to give them that platform. We hope that shows like ‘Halla Bol’ and ‘Change Aayega, Hum Laayenge’, will help route this positive energy of youth into actions that would yield the much needed change. Felicitating them is our way of encouraging many more such inspired youngsters to come forward and lead the efforts for a better tomorrow,” said Indrajit Ray, Executive Director – Content, Media Networks, Disney India.