MxMIndia

Tag: DishTV India Ltd

  • Registers 1 million new subscribers in March

    Watcho records viewership gain during lockdown

    By A Correspondent

     

    Dish TV has rolled out a variety of short format content on its OTT platform, Watcho. Over the past one month, a communique notes that the platform has witnessed a 50 per cent surge in content consumption, leading to a hike in their subscriber base and adding 1 million new subscribers in a month bringing it up to 3 million.

     

    Commenting on the development  Anil Dua, Executive Director & Group CEO, DishTV India Ltd, said: “We are excited to share that Watcho has witnessed solid growth in its customer base and content consumption since January’20. The rapid growth is the result of our strategy to create short, engaging content which is the preference of viewers nowadays. Since the inception of Watcho, we have invested in building a unique content library which includes original series and shows, cutting across genres like drama, comedy and thrillers. As a result, Watcho is fast emerging as the preferred entertainment destination among young audiences.”

     

     

  • The five-episode web series revolves around the lives of four college graduates

    Dish TV premieres new comedy series on Watcho

    By A Correspondent

     

    Dish TV is set to premiere its comedy web series ‘4 Thieves’ on its OTT platform Watcho. Written and directed by Gautam Parvi and produced by Filmcurry, the five-episode web series revolves around the lives of four college graduates who are on a mission to steal 125 paintings from an art gallery warehouse.

     

    Commenting on the launch of new series on Watcho, Sukhpreet Singh, Corporate Head – Marketing, Dish TV & Watcho, DishTV India Ltd, said: “Carving our own identity in short format storytelling category, we are excited to announce the launch of our new lighthearted comedy series 4 Thieves. With the launch of this new series, we further demonstrate our commitment to scaling up and sustaining the quality of the original web series. At Watcho, we understand the need to recommend the right content and roll out shows that are refreshing and engaging for our viewers.”