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Tag: Disha Patani

  • Brand has launched a new digital campaign, 'Pehchaan Kaam Se Hoti Hai'

    Nutrabox gets Disha Patani as brand ambassador

    By Our Staff

     

    Sports nutrition brand NutraBox has have launched a new digital campaign featuring fitness icon Disha Patani.

     

    Said Nihar Desai, Founder, Nutrabox: “We are pleased to announce fitness Icon Disha Patani as the brand ambassador, which will help with brand recognition. Product adulteration is huge problem in this industry so we have developed this strategy of selling Nutrabox products on nutrabox app and official website only. Our customers are rest assured they get genuine supplements when bought directly. Currently we are abstaining from selling on any other marketplaces to combat dupes. We sell exclusively on Nutrabox mobile app & website to maintain product authenticity & we will continue to do so to protect our customer”

     

  • New campaign conceptualised by Contract Advertising

    Disha Patani is brand ambassador for Bata shoes

    By Our Staff

     

    Footwear major Bata India has announced the launch of a 360-degree campaign titled ‘It’s Got To Be Bata’, starring new brand ambassador Disha Patani. It is conceptualised by Contract Advertising.

     

    Commenting on the new TVC, Gunjan Shah, M.D. and CEO, Bata India Limited said: “Casualisation has become a big trend over the last couple of years. Consumers now seek styles that are versatile enough to take them through multiple occasions in a day. Multifunctional footwear, therefore, has become more relevant for women today and Bata is introducing footwear that merges active and leisurewear attributes. The 24×7 Casual Collection is curated keeping in mind the various roles that women play throughout the day for which they need versatile casual shoes to effortlessly move from one occasion to another. It features Bata, Bata Red Label, Bata Comfit and Naturalizer brands, with artisanal styled heels, wedges & trendy sneakers with hues of colors that can be matched with any occasion, anytime, anywhere. The new campaign features our new brand ambassador Disha Patani, and we hope to attract younger audiences who seek outdoors-inspired benefits, while still wanting a fashion-driven aesthetic that works well for the city life”

     

    Added Sagar Mahabaleshwarkar, Chief Creative Officer – Contract India: “Over the last few years, we have seen Bata transition to a fashion-forward brand with product lines that are in sync with the latest of trends – be it casuals or sneakers or formals. With this campaign, we had an interesting opportunity of taking the brand journey forward. From the journey that started with Surprisingly Bata campaign in 2018, it was time to take a more confident and bolder stance. Association with Disha has helped bringing about this transition, she personifies the attributes that we want Bata to represent today –  stylish, glam, young, more confident and bold. The campaign is beautifully supported by lyrics crafted by Amitabh Bhattacharya, one of India’s ace lyricist.”

     

  • To inspire youth with its new sneaker, casual and fashion collections

    Bata onboards Disha Patani as brand ambassador

    By Our Staff

     

    Footwear major Bata India Limited has roped in Bollywood actor Disha Patani as the new face of the brand. The move comes as Bata looks at further strengthening its youth connect and a fashion forward imagery that presents a fitting blend of style and comfort. The young and vivacious actor will be seen promoting various popular labels under the Bata umbrella.

     

    Commenting on this occasion, Gunjan Shah, CEO, Bata India Limited said: “We are happy to have Disha on board as the new face of Bata. At Bata, we have been on a quest to transform the brand imagery and deliver on the aspirations of the youth of the country. Over the years, we have established Bata as a brand that is contemporary and remains relevant with changing times. Disha, with her lively personality and positive energy fits in perfectly with our brand narrative that blends together style and comfort. In line with consumer trends, we have been rolling out more sneakers, casual & 2-mile fashion styles and our association with Disha will help us in further strengthening our connection with the youth and millennials and taking Bata’s brand appeal to the next level.”

     

  • Through this campaign, the brand has launched a new limited-edition friendship pack of its cola drink

    Pepsi celebrates friendship with swag

    By A Correspondent

     

    Beverage major Pepsi has unveiled a new campaign featuring brand ambassadors Tiger Shroff and Disha Patani that celebrates friendship with swag.. Through this campaign, the brand has launched a new limited-edition friendship pack of 600 ml available at Rs 30.

     

    Said Tarun Bhagat, Director – Marketing, Hydration and Cola, PepsiCo India: “Pepsi understands the pulse of the young generation and believes in creating campaigns that are most relatable to the youth. The new ad featuring Disha and Tiger reflects the confidence and irreverence that friends share between themselves. With the intent to celebrate the emotion of friendship, Pepsi has also launched a special pack that friends can enjoy together.”

     

     

  • The youth icon will feature in its latest MF’18 campaign

    Aurelia appoints Disha Patani as its brand ambassador

    By A Correspondent

     

    TCNS Clothing Co. Limited announced that it has signed Disha Patani as brand ambassador for its brand Aurelia. She will be associated with the brand for a year and would feature in the Monsoon Festive 18 campaign being launched soon.

     

    Announcing the association, Anant Daga, Managing Director, TCNS said: “Aurelia – contemporary ethnic women’s wear brand from TCNS stands for the fashion choices of the new age women at work as well as home.  Over the years the brand has been the market leader in its space.  And, associating with Disha Patani, who is a youth icon is a strategic decision to showcase the best attributes of the brand. With that thought, we have on-boarded Disha Patani as our face to strengthen the brand ethos.”

     

    Sharing the synergies on the brand and its first ambassador, Aarti Ahuja, Head-Marketing at TCNS said: “It is a matter of great pride for us to be associated with someone who is dynamic and passionate about what she does with grit. Disha is a natural fit for being our first brand ambassador with her achievements as a popular youth icon, rooted in Indian tradition. Being a perfect blend of modernity and Indian-ness, she brings in a great connect with the brand Aurelia.”

     

     

  • This announcement follows on the heels of Westin's Let's Rise global campaign, which addresses the distractions and unpredictability of travel

    Disha Patani turns wellbeing expert for Westin

    By A Correspondent

     

    Westin Hotels & Resorts has introduced Bollywood actress Disha Patani as the newest Westin well-being brand advocate in Asia Pacific. As part of her new role, Disha will create a three-part video series, helping guests envision an enhanced concept of wellness especially when on the move. The video series will be available on the YouTube page of Westin Hotels & Resorts and Marriott International Asia Pacific.

     

    “We are pleased to welcome Disha Patani as the Westin brand’s newest advocate for well-being,” said Mike Fulkerson, Vice President, Brand and Marketing, Marriott International Asia Pacific. “Wellness is in the Westin brand’s DNA, and as more people integrate wellness into their lifestyle, we are also continuously innovating to ensure wellness touches every aspect of our guests’ travel journey. Our appointment of Disha seeks to do exactly that.”

     

    Added Neeraj Govil, Area VP – South Asia at Marriott: “Disha is a great fit for the brand, maintaining her fitness and wellness regime around a fast paced, demanding career, as many of our guests do. We are hoping to inspire our guests through her videos, as just another way Westin is committed to delivering a holistic wellness experience for travelers before, during and after their stay.”

     

     

  • The color-blend technology ensures that whichever be the colour chosen, the effect is elegant and enchanting

    Disha Patani is brand ambassador of FreshLook Color contacts

    By A Correspondent

     

    Fresh Look, from the house of Novartis, has signed Bollywood actor Disha Patani as its brand ambassador.

     

    Said Panchali Upadhaya, Alcon Division Care, Business Unit Head: “We all love Disha’s delightfully fresh sense of style. These colour contact lenses are Disha’s choice because they add glamour and charm to her naturally effervescent personality. She loves the ease with which FreshLook can rev up her style quotient.”

     

     

  • The ad film has been directed by award-winning film director Harvey B-Brown

    Scarecrow promotes Fresh Look with Disha Patani

    By A Correspondent

     

    Scarecrow Communication has created an integrated campaign for FreshLook featuring Bollywood actor Disha Patani. The ad film has been directed by award winning film director Harvey B-Brown whose body of work includes spots for Moschino, Lagerfeld and music videos for George Michael and Bryan Ferry.

     

    Said Anuj Mehtani, Vice-President, Scarecrow Delhi: “It’s really interesting to see how many categories are evolving from pure functionality to a desirable space, which is happening in the eye care category as well. FreshLook is set to tap with its fashion and lifestyle proposition and we are excited to be a part of this engagement process.”

     

    Added Raghu Bhat, Founder Director, Scarecrow: “The task is to create salience for colour contact lens and make it mainstream. We are talking to an audience craving for a daily dose of fame. The creative opportunity was to position eyes as the prime weapon of choice – where Freshlook colored contacts could be your fashion ally in the daily war against anonymity.”