MxMIndia

Tag: Dish TV India

  • Brings the best of the OTT subscriptions to one place

    Dish TV India launches Watcho OTT plans

    By Our Staff

     

    Following a successful run on its original content, Watcho is expanding its offering by providing bundled packages of the most popular OTT platforms, thus providing its subscribers with a whole new world of digital content along with the convenience of a single subscription.

     

    Watcho will offer OTT content from Disney+ Hotstar, Zee5, Sony LIV, Lionsgate Play, Hungama Play, HoiChoi, Klikk, EpicOn, Chaupal, and Oho Gujarati via a single login and subscription model. Additionally, subscribers will also be able to enjoy the massive library of original content including 35+ enthralling web series, Swag (UGC content), snackable shows, and live TV from WATCHO exclusives. DishTV will further enhance its plans as more OTT platforms are in the pipeline to join Watcho to make it a comprehensive entertainment destination.

     

    Speaking on the launch, Anil Dua, Group CEO, Dish TV India Limited said: “As pioneers of DTH technology, Dish TV India has played a significant role in changing the Indian television landscape. With rapid digitization, evolving consumer preferences, and a paradigm shift in the industry dynamics, we are moving a step ahead by aggregating video streaming apps (OTTs) and thereby expanding  Watcho’s offerings. With Watcho’s new service, we have strengthened our OTT content distribution platform by creating a single subscription gateway that delivers amazing value and convenience to our subscribers. With the introduction of this new services, we intend to make Watcho a one-stop entertainment destination with original content, linear TV and on-demand diverse entertainment anytime, anywhere, and on any screen.”

     

  • This is a brainchild of theDish-a-thon 2020 runner-up team

    Dish TV India app gets ‘Scan to help’ feature

    By Our Staff

     

    Leading DTH company Dish TV India has launched a new ‘Scan to Help’ feature for its DishTV subscribers. Executed and conceptualised by the first runner-up team of Dish-a-thon 2020.

     

    With this feature, the company aims to empower all existing and new subscribers for self-help in case of any technical errors on the set-top box.

     

    Said Anil Dua, Executive Director & Group CEO, Dish TV India Limited: “Dish TV India has been continuously investing in cutting edge technology to provide unparalleled service and TV viewing experience to its customers. In this digital era, technology-led solutions and offerings are paramount to achieving customer satisfaction and this new AI-enabled tech feature is a step in the same direction. What makes this feature extremely special is the fact that this idea was proposed by one of the top 3 winning teams of Dish-a-thon 2020. This was an in-house team, Team DishTV and they have taken the idea forward to its solutioning and complete execution. New features like ‘Scan to help’ are set to redefine and shape up the future of the M&E/Broadcasting industry.”

     

     

  • Eros Now has a vast movie catalogue that features cult classics to modern, new-age films

    Eros Now partners Dish TV

    By A Correspondent

     

    Eros Now has announced a partnership with Dish TV whereby Dish TV and D2H users can access Eros Now’s content library including 12,000 plus movie titles, original shows, short-format content Quickie, music through their android set-top boxes – Dish SMRT Hub and D2H Stream, respectively.

     

    Commenting on the partnership, Ali Hussein, CEO, Eros Now said: “Eros Now has a vast movie catalogue that features cult classics to modern, new-age films. The massive content library offers high-quality experience to the consumers who can consume the content from their homes on smart TVs, at their convenience. This transformation of OTT consumption moving from personal, private devices to television sets in the living room, is a growing trend with movies and other long-format content being consumed on large screens. Eros Now’s endeavour has always been to present the best of online streaming content and provide seamless access to consumers across markets as well as different mediums. The association with Dish TV’s innovative services keeps its vast consumer base glued to the television sets with the inclusion of Eros Now’s content that offers premium OTT experience.”

     

    Added Anil Dua, Executive Director & Group CEO, Dish TV India: “In our endeavour to provide the best of both the linear and online entertainment options, we have recently introduced a whole range of connected devices including Android STB’s and streaming sticks. We are happy to partner with Eros Now and this partnership will enable our customers to have access to their vast online content library across both our Dish and D2H platforms. Dish TV India is committed to delivering the best TV viewing experience while offering unique content options to its customers and this partnership is another step in the same direction.”

     

     

  • A 48-hour hackathon will offer cash prize and scope to work with Dish TV India

    Dish TV announces second edition of ‘Dish-a-thon 2020’

    By A Correspondent

     

    After the success of its earlier hackathon, Dish TV India is set to hold the second season of hackathon ‘Dish-a-thon 2020’. The 48-hours hackathon is aimed at inviting disruptive ideas with participation of young innovators/ disruptors/ startups/ students/ developers across India.

     

    Said Anil Dua, Executive Director & Group CEO, Dish TV India Limited: “The amazing response and innovative ideas received during Dish-a-thon 2018 gave us the motivation to organize Dish-a-thon 2020 in a bigger avatar. We, at Dish TV with our DTH brands Dish/d2h and our new OTT brand Watcho, always look at ways to enhance the  content consumption experience for our customers and technology plays a huge role in it. The first Dish-a-thon had garnered huge participation and a lot of praise from the M&E/broadcasting industry owing to its unique format and approach, providing a platform to the young and promising techies. This year, with the change in format from on-ground to online, I am sure the competition will be tougher, taking the fun and frenzy even higher.”

     

    Added Sukhpreet Singh, Corporate Head – Marketing, DishTV & Watcho, Dish TV India Limited: “We are excited and proud to bring the second season of Dish-a-thon 2020. Our commitment to promote innovation and provide a platform to emerging talent continues with second season Dish-a-thon. To enhance TV viewing experience and drive digital transformation, Dish-a-thon 2020 will not only be cognizant of today’s technological advancement, but also ignite imagination and creativity to come up with some interesting futuristic ideas for M&E/ broadcasting industry. Like previous season, we look forward to receiving overwhelming response this time too.”

     

     

  • One stop destination on DishTV and d2h platforms for award-winning & Oscar nominated Short films

    Dish TV India launches new offering, Shorts TV Active

    By A Correspondent

     

    Dish TV announced the launch of a new value-added service ‘Shorts TV Active’ in partnership with ShortsTV, the TV channel dedicated to short movies. Customers can now enjoy an uncluttered ad-free HD films packed with 10000+ premium movie titles. The service is available at a nominal subscription price of Rs 59+ taxes per month.

     

    Commenting on the launch of new service, Anil Dua, Executive Director & Group CEO, Dish TV India Limited, said: “We are delighted to launch the unique short content service ‘Shorts TV Active’ which will offer award winning & international short movies on DishTV & d2h platforms. We, at Dish TV, have always aimed at continuously bringing new engaging content for our audiences. Going further on that route, we have partnered with Shorts TV to offer this unique valued added service. This service is meant for the segment of our viewer base that prefers to consume entertainment in small format. We hope to continue on our path to provide the best of entertainment to our customers.”

     

    Added Carter Pilcher, Chief Executive of ShortsTV: “ShortsTV is pioneering a new type of entertainment in India – highest quality movies from leading Indian and international talent but in short form. Indian audiences and filmmakers are consuming and producing short films like never before and we’re thrilled to be bringing the world’s best short entertainment to the Dish TV and d2h platforms. Subscribers are in for a real treat – from side-splitting comedies to heart-wrenching romance, hair-raising thrillers and award-winners from around the world, we’ve got it all!”

     

     

  • DishTV signs youth icon Ranveer Singh as its brand ambassador. Signals a new brand proposition ‘Dish Nahi Dishkiyaon hai ye’

    Ranveer Singh promotes new brand message for Dish TV

    By A Correspondent

     

    Dish TV India has announced the launch of its new campaign for DishTV with Bollywood superstar Ranveer Singh as its ambassador. The campaign has been designed to showcase the brand in a new, bold avatar – signaling a new phase in the brand’s life cycle.

     

    Anil Dua, Group CEO – Dish TV India Limited said, “As a pioneer of the category, DishTV has always believed in ‘doing the new’ and adding firsts to its credit. This festive season, the brand will enter a new phase. With growth momentum on our side arising out of our existing initiatives and upcoming offerings, our new campaign will firmly position DishTV as the preferred entertainment brand in the country. In the same spirit, we are delighted to have Ranveer Singh as the face of the brand DishTV. Ranveer’s vivacious and energetic personality resonates well with our new brand positioning. We are glad to have him onboard and are confident that, his infectious energy will energize our audiences and invigorate our brand.”

     

    Speaking on the new campaign, Sukhpreet Singh, Corporate Head – Marketing, Dish TV India Limited, said, “Our new ad campaign is here to woo the younger generation with the choice of our new brand ambassador and quirky campaign tagline – ‘Dish Nahi Dishkiyaon’. As the tagline implies, DishTV is everything fun, cool and entertaining. With a slew of new products on the anvil coupled with irresistible packs and offers, our customers are sure to look at DishTV in a new light.”

     

    This latest campaign which has been conceptualized by Enormous Brands will be running on air across GEC, movies and popular regional TV channels. It will be a 360-degree campaign that will also go live on all the key platforms – digital, print, radio, OOH and city activations this festive season.

     

     

  • Initiative will handle the entire media portfolio of both Dish TV and Videocon d2h including digital

    Initiative wins media mandate for Dish TV

    By A Correspondent

     

    Initiative, the global full-service media agency network of IPG Mediabrands, has been awarded the media mandate of Dish TV India Limited. Dish TV India has two brands under its umbrella, Dish TV and Videocon d2h and Initiative will handle the entire media portfolio of both brands including digital.

     

    Speaking on the partnership, Anil Dua, Group CEO, Dish TV India, said: “The growth of the media and entertainment industry in India is dishing out new and exciting opportunities for us. Our strategic partnership with Initiative would enable widespread reach of our communication effectively to every part of the country. With Initiative’s overall media strategy especially in the digital ecosystem, we look forward to reach our current and potential customers with relevant messaging in the best manner possible.”

     

    Added Shashi Sinha, CEO, IPG Medibrands: “We are very excited to have Dish TV India with us. The Direct-to-Home industry is growing at a good pace in India especially because of the government’s digitisation mandate. As the largest player in the industry with their strong brands like DishTV, d2h and Zing along with several new initiatives that they have planned. DishTV is poised for a great future and we are delighted to partner them in this phase of the journey.”

     

     

  • The campaign is titled “Saadheyaathmeinjeetosaare heart” on Dish TV’s Pay-Per-Channel proposition

    Enormous crafts new campaign for Dish TV

    By A Correspondent

     

    Dish TV India Limited has launched a 360-degree campaign on its industry-first initiative that allows freedom of choice for its customers. Entitled “Saadheyaathmeinjeetosaare heart”, the campaign has been conceptualised by Enormous Brands.

     

    Said Anil Dua, Group CEO – Dish TV India: “DishTV has always leveraged relevant customer insights to launch and communicate new innovative offerings to its subscribers. Our product “Mera Apna Pack” under the DishTV brand is aimed at offering value, affordability and customer empowerment. We have just launched its new campaign “Jeetosaare heart” that is aimed at showcasing the benefit of providing customers with the choice of watching entertainment that they want. We, at Dish TV will continue to enrich our brands with unique offerings and services in the months ahead.”

     

    Added Sukhpreet Singh, Corporate Head – Marketing, Dish TV: “With Family TV viewing at the core of our business, our new ad campaign is here to win everyone’s heart with its creative jingle and quirky ad campaign tagline- “Saadheyaathmeinjeetosaare heart”. To connect with customers, we will roll out the campaign on the TV, print and digital platforms. Additionally, all our POS will have a dedicated space to showcase it.”

     

    Said Ashish Khazanchi, Managing Partner, Enormous Brands: “DishTV is known for bringing innovation within the DTH Category. “Saadheyaath” is one such innovation in their pricing and product offering. Our endeavour is to make the brand more inclusive and charming. With this campaign we wanted to bring this promise alive in the context of families in a fun and enjoyable way.”

  • For the purpose of planning the post-merger integration, Dish TV has engaged Aon, Deloitte and PwC as consultants

    Dish TV, Videocon d2h merger gets MIB nod

    By A Correspondent

     

    Dish TV India has announced the receipt of the final approval needed in India for closing of the merger of Videocon d2h with and into Dish TV. The Ministry of Information and Broadcasting (MIB) vide its letter dated December 15, 2017 has approved the requests made by the company for completion of the transaction.

     

    Following the amalgamation, the combined entity will be renamed as Dish TV Videocon Limited. The combination will have scale similar to leading global cable and satellite players in terms of subscribers. Dish TV Videocon would serve more than 29 million subscribers in India as per its combined share on September 30, 2017, notes a communique.

     

    Expressing happiness on the development, Jawahar Goel, CMD, Dish TV India said: “It has been a long journey since the announcement of the agreement between the two companies a year back. We would like to thank the Ministry of Information and Broadcasting, the National Company Law Tribunal, the Competition Commission of India, the Securities and Exchange Board of India, the Stock Exchanges and all other stakeholders for showing their trust in us. I would also like to express our gratitude to our shareholders for standing by us through the transaction and believing in us to take the combined entity to the next level going forward.”

     

    Added Anil Dua, Group CEO, Dish TV India: “Together, Dish TV and Videocon d2h are going to write history as we embark on this journey of delighting our ‘29 million and growing’ customer base. It is an exciting way ahead as we get this opportunity to leverage the individual strengths of the two organisations. I feel reassured looking at the formidable combination of these two talented teams that are now going to be working together towards a shared vision and common goals.”

     

     

  • Dish+ is positioned at a consumer-friendly and competitive price of Rs1,690 (against all other SD boxes at Rs 1590) with a free 4 GB pen drive as promotional offer

    Dish TV launches India’s first SD Recorder with unlimited capacity

    Salil Kapoor

    By A Correspondent

     

    Dish TV has launched “Dish+”,India’s first standard definition box with unlimited recording facility. Dish+ is positioned at a consumer-friendly and competitive price of Rs1,690 (against all other SD boxes at Rs 1590) with a free 4 GB pen drive as promotional offer. Post VCR, there is no recording device available with consumers and there is a huge vacuum to fulfil the consumer need. Dish+ fulfils the ‘need gap’ of recording facility for the consumers.

     

    Speaking on the launch, RC Venkateish, Chief Executive Officer, Dish TV India, said: “Being pioneers and market leaders, we have constantly reinvented and redefined the market with thought leadership to be ahead of the pack. Dish+ is being launched in 42 cities of Phase I and Phase II of digitization and will clearly demonstrate Dish+ as a better alternative for all viewers who will shift from analog to digital.”

     

    Salil Kapoor, Chief Operating Officer, Dish TV India, emphasized: “Dish+ is a comeback of recorders in the living room and is a clear differentiator vis-à-vis other alternatives including digital cable. Its highly competitive launch price will position it as a preferred option amongst all DTH buyers”.

     

    The unique feature of Dish + is its compatibility with any USB device enabling consumers to simply plug and play an existing USB stick/ HDD, and build an entire genre based library of their favorite program. Dish+ offers unmatched advantage of recording on SD. Dish+ is user-friendly with features like “plug-n-play” through an external USB device. This enables all benefits of a traditional DVR like recording and playing back programs, Pausing or Rewinding live TV, different play-back positions, event based recording (EBR), time based recording (TBR) and so on.