MxMIndia

Tag: Dish TV India Limited

  • Customers can get popular OTT apps along with their TV subscription pack

    Dish TV Smart+ Services launched

    Dish TV has launched ‘Dish TV Smart+’ Services offering TV and OTT on any screen, anywhere.

    Commenting on the new proposition, Manoj Dobhal, CEO of Dish TV India Limited, said: “Since its inception, Dish TV has transformed the entertainment consumption landscape, pioneering new ways for people to enjoy their favourite content. With this new proposition, we are poised to make an even greater difference, setting a new standard for immersive and accessible entertainment experiences. The launch of ‘Dish TV Smart+’ Services represents more than just a proposition; it embodies the vision to redefine entertainment consumption in India, which is getting smarter and bigger. In a market flooded with options, customers often find themselves overwhelmed. We aim to simplify their choices by offering a holistic and complete entertainment solution. We firmly believe that both traditional television and OTT platforms are indispensable in today’s age, and with our proposition, we aim to reaffirm their equal importance.”

    Added Sukhpreet Singh, Corporate Head of Marketing, Dish TV & Watcho: “With ‘Dish TV Smart+’ Services, we’re not just introducing a new proposition; we’re leading a paradigm shift in entertainment consumption. Through our multi-channel marketing approach, we are committed to directly engaging with consumers, ensuring broad awareness and adoption. As a brand, we prioritize staying ahead of trends and adapting to evolving audience preferences. Customer satisfaction is at the heart of our strategy, and we are committed to delivering unparalleled entertainment experiences that cater to their diverse preferences and lifestyles.”

  • This is a brainchild of theDish-a-thon 2020 runner-up team

    Dish TV India app gets ‘Scan to help’ feature

    By Our Staff

     

    Leading DTH company Dish TV India has launched a new ‘Scan to Help’ feature for its DishTV subscribers. Executed and conceptualised by the first runner-up team of Dish-a-thon 2020.

     

    With this feature, the company aims to empower all existing and new subscribers for self-help in case of any technical errors on the set-top box.

     

    Said Anil Dua, Executive Director & Group CEO, Dish TV India Limited: “Dish TV India has been continuously investing in cutting edge technology to provide unparalleled service and TV viewing experience to its customers. In this digital era, technology-led solutions and offerings are paramount to achieving customer satisfaction and this new AI-enabled tech feature is a step in the same direction. What makes this feature extremely special is the fact that this idea was proposed by one of the top 3 winning teams of Dish-a-thon 2020. This was an in-house team, Team DishTV and they have taken the idea forward to its solutioning and complete execution. New features like ‘Scan to help’ are set to redefine and shape up the future of the M&E/Broadcasting industry.”

     

     

  • A 48-hour hackathon will offer cash prize and scope to work with Dish TV India

    Dish TV announces second edition of ‘Dish-a-thon 2020’

    By A Correspondent

     

    After the success of its earlier hackathon, Dish TV India is set to hold the second season of hackathon ‘Dish-a-thon 2020’. The 48-hours hackathon is aimed at inviting disruptive ideas with participation of young innovators/ disruptors/ startups/ students/ developers across India.

     

    Said Anil Dua, Executive Director & Group CEO, Dish TV India Limited: “The amazing response and innovative ideas received during Dish-a-thon 2018 gave us the motivation to organize Dish-a-thon 2020 in a bigger avatar. We, at Dish TV with our DTH brands Dish/d2h and our new OTT brand Watcho, always look at ways to enhance the  content consumption experience for our customers and technology plays a huge role in it. The first Dish-a-thon had garnered huge participation and a lot of praise from the M&E/broadcasting industry owing to its unique format and approach, providing a platform to the young and promising techies. This year, with the change in format from on-ground to online, I am sure the competition will be tougher, taking the fun and frenzy even higher.”

     

    Added Sukhpreet Singh, Corporate Head – Marketing, DishTV & Watcho, Dish TV India Limited: “We are excited and proud to bring the second season of Dish-a-thon 2020. Our commitment to promote innovation and provide a platform to emerging talent continues with second season Dish-a-thon. To enhance TV viewing experience and drive digital transformation, Dish-a-thon 2020 will not only be cognizant of today’s technological advancement, but also ignite imagination and creativity to come up with some interesting futuristic ideas for M&E/ broadcasting industry. Like previous season, we look forward to receiving overwhelming response this time too.”

     

     

  • Specially curated content across different genres for the senior citizen viewers

    Dish TV introduces ‘Ayushmaan Active’ service for senior citizens

    By A Correspondent

     

    Dish TV has introduced a value-added service, ‘Ayushmaan Active’, in association with Dominiche Productions  to offer unique and engaging content to the senior citizen viewers on both of its brands; DishTV and d2h. Available on both the platforms for 45 days starting July 16, it is a service dedicated to engage and motivate seniors and enjoy meaningful TV time.

     

    Announcing the service, Anil Dua, Executive Director & Group CEO, Dish TV India Limited: “Being the leader in the DTH industry, we aim at providing engaging content for our viewers, irrespective of their age. Therefore, we are excited to offer the ‘Ayushmaan Active’ service, which will cater to the viewing needs of the senior citizens. This service will be a one-stop destination of all the content, which will keep our senior viewers entertained, motivated and updated. This service/ addition stands as a witness to Dish TV’s continuous drive to cater to all sections of its wide range of viewers.”

     

    Added Adarsh Gupta, Director, Dominiche Productions: “Dominiche was founded with a vision to be the market leader in scalable genres of the future. In keeping with that strategy, our second genre after Astrology is going to cater to exclusive compelling content created with the objective of enhancing the quality of life of Senior Citizens in our country. This category is fast speeding towards being 20 percent of the population of India and growing, with no dedicated content machine catering to it.”

     

     

  • Created by Lowe Lintas, d2h’s new TVC targets Hindi speaking audiences and cricket lovers

    Dish TV promotes d2h’s customised offerings in latest ad campaign

    By A Correspondent

     

    Dish TV has launched a new TVC for its d2h brand targeted at rural audiences. The TVC highlights the discomfort caused due to withdrawal of channels from the free DTH platform and its impact on a regular family through the eyes of a mischievous kid.

     

    Commenting on the d2h brand’s value proposition, Anil Dua, Executive Director & Group CEO, Dish TV India Limited said: “Many customers in Tier-3 and Tier-4 markets are currently missing out on entertainment and we are here to address their needs. To benefit these customers, we are delighted to announce attractive and innovative offerings on our d2h brand. Our new customer awareness TV campaign also underscores the continuous investment being made in the d2h brand.”

     

    Speaking on the new offer and brand campaign, Sugato Banerji, Corporate Head – Marketing, d2h brand added:  “Our new campaign is aimed at the rural Hindi speaking market. Entertainment consumption is growing in rural areas and watching television for entertainment has become an important part of their lives. The objective of this TV campaign is to create awareness amongst them, supported with extensive trade engagement and on-ground activation. The TV campaign also aims to attract existing inactive d2h customers to reactivate.”

     

     

  • Announces 100 percent special cashback offer on new Standard Definition and High Definition connections

    D2H introduces ‘Alag Hi View’ campaign for the festive season

    By A Correspondent

     

    Dish TV has launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season. The campaign aims to highlight the younger, innovative avatar of D2H brand, bringing out its technologically advanced offerings and customer centric solutions.

    The current TVC highlights how D2H offers something different and how that enables the consumer to have a different point of view either in life or when it comes to watching television. The campaign brings alive the different product / service offerings D2H has in a youthful, vibrant way.

    Commenting on the new D2H campaign, Anil Dua, Group CEO – Dish TV India Limited said: “Our D2H brand believes in giving our customers technological advanced solutions to enhance their TV viewing experience. Through this new campaign ‘Alag Hi View’, we would like to highlight the unique customer experience and technological solutions offered by D2H platform in India. D2H is transforming the way we watch television, with its advanced Smart Remote Mobile App, RF Remote, HD STBs and now taking forward our vision of providing customers with a robust and enhanced television viewing experience. Adding to its unique technology solutions is a unique cashback offer this Diwali, with which we wish to light our customer’s TV viewing experience this Diwali.”

    Speaking on the new campaign, Sugato Banerji, Corporate Head – Marketing, D2H brand said: “The hero of the new D2H campaign is our very different Diwali offer. In the process we are also positioning D2H a technology driven brand for the younger tech savvy generation. Today’s gen X is about having a perspective, a view and an opinion. This campaign celebrates this spirit.”

    Added Arko Bose, Group Creative Director, Mullen Lintas Lowe Group: “’Alag hi view’ mirrors the thought process of the youth today. They have different perspectives and different ways of doing things, meandering away from the traditional approaches. With television viewing evolving itself in distinct ways using the plank of technology, we feel that the campaign finds a sweet spot in balancing youth-speak and brand philosophy.”