MxMIndia

Tag: Dish Network

  • Reliance Broadcast Network's 'Big Magic International' has entered the United States, close on the heels of its launch in Canada, as part of its expansion and growth strategy. Dish Network is its exclusive distribution partner

    Reliance Big Magic enters US market

    By A Correspondent

     

    Within a quarter of Reliance Broadcast launching Big Magic International in Canada, the company has announced its entry into the United States.

     

    Big Magic International will offer South Asian audiences in the US a blend of variety entertainment, infotainment and business news from India. The programming will feature entertainment shows from the library of Reliance Broadcast Network and daily business news from Bloomberg TV India. The exclusive partnership with the largest DTH platform for the South Asian diaspora, Dish Network, will ensure it reaches a sizeable and relevant audience base in the US.

     

    Big Magic International will be part of the Hindi Mega Pack on Dish Network in the US, and will also be available as an a la carte channel. With revenues coming from both subscription and advertisement sales, Big Magic International has appointed Mediamorphosis LLC as its exclusive advertising agency for the US market.

     

    Speaking on the announcement, Tarun Katial, CEO, Reliance Broadcast Network Ltd. said, “Backed by the success that Big Magic International has seen in Canada, we are excited to be entering the key market of the United States. We are confident of the channel resonating well with audiences, while offering an effective platform to marketers. We are progressing as planned with our international expansion and growth strategy, and look forward to continuing to deliver value to all our stakeholders.”

     

  • NDTV channels 24×7 and Good Times are now available on Dish Network in the US, bringing the channels to 74 countries and 18 million households outside India.

    NDTV expands global reach in US

    By Akash Raha

     

    NDTV 24×7 and NDTV Good Times is now available on Dish Network in the US, bringing the channels to 74 countries and 18 million households outside India.

     

    Both channels are now a part of Dish Network’s South Asian Mega pack along with other channels from India. In addition, NDTV 24×7 also becomes the first Indian channel to also be available in their international base pack as well.

     

    Commenting on the launch, Vikram Chandra, Executive Director and Group CEO, NDTV Limited said, “NDTV is delighted to be partnering with Dish Network to bring its content to an even wider audience in the US. We recognize that Dish dominates the South Asian market in the US, but we are also delighted that NDTV 24×7 will also be available to a wider audience through their International base pack. We hope our association helps both companies reach new heights.”

     

    The launch of NDTV 24×7 in Dish Network’s international base pack comes close on the heels of the launch on Virgin in the UK, where it also became the only Indian channel to be launched in their basic pack.

     

    NDTV’s channels are now available in the leading platforms across the US, UK, Canada, Sub-Saharan Africa, the Middle East, Australia-New Zealand and the Indian sub-continent, among others, and reach more households than General Entertainment Channels (GECs) in the international market.

     

    In addition, NDTV Good Times, India’s very own lifestyle channel, has also done well in the international market, allowing the Indian Diaspora to enjoy the range of offerings that it brings, and giving them a taste of the New India. Within four years of its launch NDTV Good Times is available in key international markets, including the US and Canada, with a launch in the UK already in the pipeline.