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Tag: Discovery Jeet

  • The channel will bring together Discovery’s unique storytelling and the best of real-life entertainment through stories aimed at inspiring millions

    Discovery appoints Taproot Dentsu to create promos for Jeet

    By A Correspondent

     

    Discovery Jeet, which is set to launch on February 1, has roped in Taproot Dentsu to create promos for the channel’s marquee shows.

     

    Commenting on the association, Karan Bajaj, Senior Vice President & General Manager – South Asia, Discovery Communications India said: “We are delighted to have Taproot Dentsu on board. Taproot Dentsu’s team grasped the communication briefs in total and delivered clutter breaking creative ideas capturing Discovery Jeet’s ethos of ‘Hai Mumkin’. Simultaneously, the agency was also very impactful in bringing to the fore the protagonist’s journey of overcoming all odds.”

     

    Said Ayesha Ghosh, General Manager – Taproot Dentsu (Mumbai) said: “Discovery Jeet’s programming content and quality is quite refreshing. Their philosophy is inspiring and we are excited to be part of this launch. The vision for the promos of their lead shows is an extension of this fresh approach. The intention is to engage the Hindi GEC audience in a way that has never been done before. And I think we have successfully risen to this challenge.”

     

    Added Yogesh Rijwani, Associate Creative Director – Taproot Dentsu (Mumbai) said: “While Baba Ramdev is an exceptionally well-known personality, most people have only seen him either teaching Yoga or in Patanjali ads. Therefore, to show his rise above the opposition he faced, we needed to present him in a different avatar. By using shadow play, we could depict him metaphorically defeat every baddie that came his way, like a superhero of sorts.”

     

     

  • Built on the thesis of ‘Hai Mumkin', Discovery JEET to go live on February 12

    Discovery Jeet to launch on Feb 12

    By A Correspondent

     

    Discovery Jeet announced its launch plans for February 12. With the credo of ‘Hai Mumkin’, the channel has got its distribution and programming act together along with signing on Netflix as its OTT platform partner. The channel will launch with five hours of programming band daily out of which three hours will be original programming built on the thesis of underdog winning. It will be available in Hindi, Tamil and Telugu.

     

    Said Karan Bajaj, Senior Vice-President & General Manager- South Asia, Discovery Communications India: “Discovery Jeet is the biggest ever attempt with ‘purpose at scale’ in the Indian entertainment space. We have done our research, evaluated India’s zeitgeist and created an entertaining yet purposeful content philosophy which will touch the heart of Indians across the country. The exciting content proposition, the never-before reach at launch, and a disruptive marketing campaign makes us confident about the success of the channel. It is heartening to note that the content slate for Discovery Jeet is attracting so much interest and attention even before the channel is on air.”

     

    Added Sameer Rao, VP-Head of Mass Entertainment-South Asia, Discovery Communications India: “Discovery Jeet’s differentiation comes from our lineup of dramatic, compelling stories of real, relatable characters presented in a cinematic, larger than life format. It is a representation of a strong emotion of ‘hai mumkin’ which is palpable in Tier II and III towns across the country.”

     

     

  • To be launched later this year, Discovery Jeet will air larger than life inspirational stories including a 65-ep biopic series on Baba Ramdev

    Now Discovery to launch a Hindi GEC

    By A Correspondent

     

     

    Discovery Communications has announced its plan to roll out Discovery Jeet, a new entertainment channel across India, starting in late 2017. The new channel will be the flagship for the network’s ambitious investment into original local productions in India around a range of programme genres including “true crime investigations, small-town heroes and gritty survival”.

     

    Discovery is scaling up investment in over 200 hours of local content originals which will premiere on this new channel. Said Karan Bajaj, SVP and General Manager, South Asia, Discovery Networks Asia Pacific:

     

    “We are excited to launch Discovery Jeet, which will bring a new style of entertainment, in a truly local, bespoke, ground-up offering. It borrows the best of Discovery’s ethos, seeded in fact and purpose-driven content, and leveraging global resources to mount it at a scale that delivers larger-than-life stories.”

     

    Arthur Bastings, President & MD, Discovery Networks Asia Pacific, further elaborated on the importance of this evolutionary step, leveraging new ways to extend the reach and relevance of Discovery across the subcontinent. “The expansion into general entertainment with JEET redefines how Discovery will connect and interact with new young audiences across the heartlands of India. JEET is fun, relatable, and exciting and brings to life the captivating, real stories of India’s own in a manner never seen before!”

     

    The line-up of shows planned included Swami Baba Ramdev: The Untold Story, a scripted biopic series tracing Baba Ramdev’s journey from a life of anonymity to what it is today. There is also Gangs of Mumbai,  a series on the colourful, larger-than-life characters from the Mumbai underworld.