Tag: Discovery Inc

  • Vijay Rajput retires from Discovery Inc

    By Our Staff

     

    Vijay Rajput, SVP-Affiliate Sales & Business Head Eurosport, has decided to move on from Discovery. Rajput’s career that spread over 39 years, kicked-off at Discovery over seven years back. Ruchir Jain, who has been heading finance at Discovery South Asia for over three years will take over from Rajput to lead the distribution and Eurosport business.

     

    Said Megha Tata, Managing Director – South Asia, Discovery Inc: “We at Discovery Inc would like to thank our supremely talented leader Vijay Rajput as he has decided to retire from the organisation. Vijay’s stellar contribution over the years has helped us in being at the pinnacle of factual broadcasting in India. Although it is hard to say goodbye, we once again thank him for inspiring us and wish him the absolute best for the next phase of his life. Elated about Ruchir taking up the role where he designs the next chapter of growth ahead.”

     

     

  • Discovery and Byju’s roll out Season 4 of school quiz

    By Our Staff

     

    Discovery India and Byju’s, the app that offers education, has announced its fourth season of the school quiz ‘Discovery School Super League’. With its latest campaign thought, ‘Aao Milkar le khushi ki Udaan’, the top team from each state will qualify for the TV round to be showcased on Discovery Channel and Discovery Kids. Nine winning students along with their respective principal/teacher will be eligible for an all-expenses paid trip to NASA.

     

    Said Atit Mehta, Marketing Head, Byju’s: “This initiative is an attempt to give students a unique opportunity to dive deeper into every subject while honing their general knowledge. Combining technology and creativity, we’re bringing students immersive ways to stay engaged whilst learning thereby making the application a wholesome destination for acquiring knowledge and ensuring every student gets a chance to participate in the quiz hassle free. Discovery School Super League began as a means to contribute to the development of young minds, letting them compete in a healthy way. With students from across 30000 schools participating in the quiz, season 4 will bring double the excitement, fun and learning.”

     

    Added Shaun Nanjappa Chendira, Head of Advertising Sales- South Asia, Discovery Inc: “Discovery School Super League continues to be one of the most awaited events in the School calendar given the scale of the platform and opportunities it provides for students to shine at a national level. In fact, with schools being closed due to the pandemic, the eagerness from student community to participate in quiz has increased. We at Discovery believe that learning can be made fun through innovative and engaging formats and Discovery School Super League becoming India’s biggest and highly appreciated quiz competition serves as a testament to our belief.”

     

  • Discovery acquires adtech startup AdSparx

    By A Correspondent

     

    Discovery Inc has announced the acquisition of the assets of AdSparx, the ad-tech start-up offering a cloud-based technology platform that provides server side in-stream dynamic ad insertion (DAI) across live and on-demand streaming.

     

    Said, Avi Saxena, CTO, Global Digital, Discovery: “This acquisition is part of a larger strategy to develop a robust portfolio of digital products, as we continue to scale-up our DTC proposition with locally relevant video experiences in key international markets,” adding: “We are also delighted to expand our footprint in India with a strong technology organization and view the country as an emerging key development hub in the future for our global D2C portfolio.”

     

    Discovery also plans to utilise AdSparx’s DAI solution to deliver personalised virtual linear channels.