By A Correspondent
The Discovery Channel network has expanded its portfolio in India beyond television with the launch of Discovery Channel Magazine in association with the India Today group, who will be the publishers of the magazine in India.
A three-time winner at the globally acclaimed Society of Publishers in Asia (SOPA) Awards for Editorial Excellence, Discovery Channel Magazine will cover a wide spectrum of engaging stories from India and around the world. Jamal Shaikh, who also edits a few other magazines from the India Today group, has been appointed Editor. The editorial board for the magazine in India from Discovery includes Rahul Johri and Rajiv Bakshi.
- Rahul Johri
Said Rahul Johri, SVP and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific: “The launch of Discovery Channel Magazine is a natural extension of our strategy to inform and entertain consumers with compelling content across platforms. We are delighted to partner with the India Today Group and are confident that we will be able to combine our strengths to satisfy the aspirational consumers. An insightful read on a wide range of subjects, the magazine will stand out for its energetic and exciting layout, distinct content and mesmerizing photographs.”
Ashish Bagga, Group CEO, The India Today Group, added, “Discovery Channel Magazine will encompass the DNA of Discovery’s channels into a more in-depth look that only print medium can offer. It will also add a new dimension to the diverse portfolio of magazines already published by The India Today Group.”
A monthly magazine in English, it will be available for sale on newsstands and leading book stores around the country at a cover price of Rs 150. Â The magazine is available in other Asian markets like Singapore, Malaysia, Taiwan, the Philippines, Australia, Hong Kong, Macau and New Zealand.