MxMIndia

Tag: Diptakirti Chaudhuri

  • HolidayIQ is the first holiday planning website and app in India powered entirely by reviews, content and advice generated by fellow travellers

    HolidayIQ unveils brand campaign with ‘Holiday Better’

    By A Correspondent

     

    Travel community and holiday recommendation engine, HolidayIQ unveiled their first brand campaign ‘Holiday Better’. Conceptualized by Happy, the TVC is a first for the brand as well as for the category.

     

    Often mistaken for an online travel agent or a meta-search engine, HolidayIQ needed a campaign to build awareness around the category.

     

    Diptakirti Chaudhuri

    Defining how Holiday IQ differs, Diptakirti Chaudhuri, CMO at HolidayIQ said, “Travel is increasingly becoming a social and community driven activity. Information and experiences travellers share as reviews serve as holiday inspiration and a resource for tips to a very large audience. At HolidayIQ, we are already India’s largest travel community and we are on our way to building India’s most engaged travel community.”

     

    The campaign is designed to educate the Indian traveller about the advantages of planning trips using reviews and experiences of fellow travellers. The all-inclusive 360 campaign kicks off with a TVC; supported by print, outdoor and digital rolling out soon after.

     

    Kartik Iyer, Co-founder and Chief Executive Officer, Happy Creative Services, says, “Discovery is the most exciting part of any leisure travel. More so on a holiday, every one is in the mood to try something new. And authentic. But let’s face it we are all pressed for time to actually to explore grounds up. Yet nobody wants to lose out on the good stuff. HolidayIQ delivers exactly on just that. Taking you to the point where you are sure you are going to like what you are going to experience. It’s like reading a map before the treasure hunt. With this campaign we have tried to bring alive that moment of discovery. The best part is, it’s about real experiences from real people.”

     

    HolidayIQ is the first holiday planning website and app in India powered entirely by reviews, content and advice generated by fellow travellers.

     

  • HolidayIQ is India's largest travel community and holidays recommendation engine powered by user-generated content

    HolidayIQ appoints Happy Creative its creative partner

    By A Correspondent

     

    Bangalore based Happy Creative Services has notched up the communication mandate for online travel community HolidayIQ.

     

    This win comes close to the agency’s recent announcements of winning the creative and digital mandates for hyper local discovery platform LookUp.to and the amusement park brand Wonder la.

     

    HolidayIQ is India’s largest travel community and holidays recommendation engine powered by user-generated content. Travel information is generated through varied forms of content including reviews, photographs, videos and interactive travel forums, connecting travellers to each other and to hoteliers, tour operators and online travel agents.

     

    Diptakirti Chaudhuri

    Commenting on the creative partnership, Diptakirti Chaudhuri, CMO at HolidayIQ said, “Holidays are a happy – pun intended – experience and HolidayIQ is in the business of making them perfect. We plan to communicate our offering – holiday reviews, information and options – to a large number of Indian travellers and be the first stop in their holiday planning. We are looking forward to working with Happy Creative Services, a creative powerhouse known for their stellar creds in building digital brands.”

     

    Kartik Iyer

    On the association with HoiidayIQ, Kartik Iyer, Co-Founder and Chief Executive Officer said, “Creating a category is always fun and exciting. HolidayIQ has been in this business, that too ahead of its time in India. Now it’s our job to take the magic of the brand to its consumers. The travel and holiday category is growing year on year, pushing the importance of holidaying for every kind of consumer. Unearthing the little joys of all trips, no matter how big or small, is at the core of it all. We look forward to creating some great work on the brand.”

     

    Praveen Das

    On adding the HolidayIQ brand to their portfolio, Praveen Das, Co-Founder and Chief Creative Officer, said, “As an integrated agency, we understand business objectives and match it with creative output across media. We have a young team with a proven record of building technology brands. We are excited to partner with Holiday IQ and create clutter breaking communication that not only resonates with viewers but inspires them to go on a holiday.”

     

  • Havas adds clients quikr to its Bengaluru kitty with HolidayIQ

    Havas Media wins integrated mandate of HolidayIQ

    By A Correspondent

     

    Havas Media Group India has won the Integrated media mandate of HolidayIQ.com, a travel community and holiday’s recommendation engine,in a multi-agency pitch. The duties will include traditional, digital and mobile solutions. The estimated size of the business is upwards of Rs 30 crores, as per a Havas Media communiqué.

     

    Speaking on the association, Hari Nair, Founder CEO, HolidayIQ said, “We believe in the science of holidays and Havas Media delivered an impressive scientific, strategic approach to the business which was in sync with ourobjectives. Young, professional and passionate we look forward to working with this Havas Media team.”

     

    “The recommendations from Havas Media had a good balance of data and content. Their deep understanding of the category and their thought leadership made them win this mandate,” said Diptakirti Chaudhuri, CMO, HolidayIQ.com.

     

    Anita Nayyar

    Commenting on the win Anita Nayyar, CEO, Havas Media Group-India and South Asiasaid, “It is a great win for us.  Bengaluru is an important market for us and we are seriously investing time and talent in expanding our operations here.” Added Mohit Joshi, Managing Director, Havas Media Group-India, “We are glad that our focused efforts and strategy towards acquiring the integrated media mandatesof new age businesses is paying off.”

     

    The win comes on the back of Havas winning the integrated media business of BlueStone.com.

     

    Both these businesses will be handled out of the Havas Media Bengaluru office in addition to the duties of Quikr, which is its lead account in the market.

     

  • Shine.com has introduced a new friend for all seasons – a young working professional who happens to be a mouse

    DDB MudraMax-OOH unveils Mr. M for Shine.com’s latest campaign

    By A Correspondent

     

    In their latest 360 degree campaign called ‘Kaam ka Dost’, Shine.com has introduced a new friend for all seasons – a young working professional who happens to be a mouse. The brand has unveiled a television, online and print campaign featuring Mr. M.

     

    The objective was to reinforce Shine.com’s positioning of being ‘Kaam ka Dost’. DDB MudraMax-Outdoor was briefed to reach out to the corporate audience and to create a recall value for the brand. The challenge was to create on ground visibility for Mr. M and engage with the target group – working professionals.

     

    The core idea was to create an impact in the corporate hubs where the target audience, working professionals, can directly interact with the brand. Thus, DDB MudraMax-Outdoor churned out an idea where the notice ability of the character and engagement would be high.

     

    Diptakirti Chaudhuri
    Mandeep Malhotra

    Diptakirti Chaudhuri, Head – Marketing, Digital Business of HT Media said, “The basic idea of creating a huge replica of our mascot Mr. M was exciting but the biggest challenge was to create something that was very close to the original TVC character. After several rounds of iterations, the agency came with a version that we were really happy with. Mr. M being a cool character, we wanted to be in a ‘cool place’ and DDB MudraMax did a great job of identifying the perfect location in Cyberhub. With a great replica and a great location, Mr. M is now the newest selfie spot in town!”

     

    Mandeep Malhotra, President, DDB MudraMax quoted, “The joy of setting new benchmarks is of matter of pride for us at MudraMax. The team was super thrilled to work on the brief with the enthusiasm encouraged by the client team at Shine.com. A larger than life piece of art like Mr. M opens a prospect of not only opportunity to See (OTS) for the brand but also generates an opportunity to be part of various social updates. Also, it generated a great ‘Opportunity to forward’.”

     

  • Hindustan Times is celebrating ‘100 years of New Delhi’ and has launched several campaigns and initiatives to propel the celebrations.

    HT celebrating 100 years of Delhi, all year long

    By Akash Raha

    This year Hindustan Times is celebrating ‘100 years of New Delhi’. It has launched several campaigns and initiatives to propel the celebrations further. The current campaign comes under HT’s already existing property named ‘I love Delhi’, which had launched extensive campaigns and initiatives last year, and the stress continues to grow. Currently, Hindustan Times is the largest English daily in Delhi, according to IRS.

    Speaking about this initiative Mr Diptakirti Chaudhuri, AVP – Marketing, Hindustan Times said, “Since we have continued to build our lead over our competitors in Delhi and NCR, we are also attempting to build up a close relationship to the city we cater to. Actually, we are inextricably linked to them… Therefore, each year we pick up a theme of relevance and deal with it holistically. Our main aim and idea is to get the consumers involved.”

    The campaigns and initiatives include Tshirt designing contest, mall activation, reader’s promo, movie screening, film festivals, school quizzes (amongst over 3000 odd kids), painting competition in schools etcetera. The response to these activations were phenomenal as they got over 1700 Tshirt designs, not to mention, 20-25 excellent 100 second movies for ‘Capture 100 years of magic in 100 seconds’. Also, 100 icons of New Delhi (from Rashtrapati Bhawan to India Gate to Karims) were recognized and profiled.

    When asked how this is the 100years of Delhi, Mr Chaudhuri explained, “even though Delhi is the capital of India, no one celebrates its anniversaries as it doesn’t have a specific date of creation like many other cities.” Yet, it is said that the foundation of the city was laid sometime in the year 1911 and planned by British architects Sir Edwin Lutyens and Sir Herbert Baker.

    The concept and campaign was developed internally. Mr Chaudhuri said that the marketing concept emanated from an editorial idea which was celebrating the ‘100 years of New Delhi’ and was thereafter transposed to their marketing sphere too.