MxMIndia

Tag: Dippak Khurana

  • Ropes in former Vodafone executive to bolster smart data opportunity in emerging markets

    Vserv appoints Shailesh Varudkar as VP – Global Business Operations

    By A Correspondent

     

    Shailesh Varudkar

    Vserv, a leading smart data led mobile marketing platform across emerging markets, has announced the appointment of Shailesh Varudkar as Vice President – Global Business Operations. Shailesh, a veteran in the telecom space, will be instrumental in boosting Vserv’s aggressive expansion plans and will be responsible for driving the company’s global business operations with a strong focus on emerging markets.

     

    Dippak Khurana, Co-founder & CEO, Vserv said, “We are redefining mobile marketing in emerging markets with our smart data platform and are upbeat about the business opportunities in these regions. The vast experience Shailesh brings to the table will enable us to cohesively achieve our future goals in reaching out to the Emerging Connected Billion™ mobile internet users and foster relevant partnerships. We are delighted to have Shailesh on board and are confident that his extensive experience in the telecom domain will help us further strengthen our business.”

     

    Shailesh comes with a robust sales and marketing background with 17 years of experience in developing and successfully implementing business strategies for multiple telecom business verticals including establishing ecosystems. He has previously been a key member of the Vodafone India commercial team, responsible for product management, product marketing, relationships with device makers, OS players and chipset manufacturers along with P&L responsibility of the devices vertical.

     

  • Punj will be key in devising and implementing Vserv's marketing strategy for a diverse global target audience

    Vserv appoints Pranab Punj to lead global marketing mandate

    By A Correspondent

     

    Vserv has announced the appointment of Pranab Punj as Associate Vice President, Global Marketing. Pranab, a veteran in the digital sector, strategically complements Vserv’s aggressive growth plans and further extends the company’s leadership in the ever-evolving mobile ecosystem across geographies with a strong focus on Emerging Markets. Pranab will be responsible for driving Vserv’s global marketing endeavours, brand positioning, PR, events and digital marketing.

     

    As a part of the senior leadership team, he will be key in devising and implementing Vserv’s marketing strategy for a diverse global target audience incorporating marketers, telecom operators and app publishers.

     

    Dippak Khurana, CEO & Co-founder, Vserv, said, “We are glad to welcome Pranab to the Vserv team at this growth juncture as we scale our business globally. Pranab’s unique experience in dealing with digital brands & products will enable us to accelerate our marketing efforts. In an ever evolving ecosystem as ours, there’s a constant need for all stakeholders to reinvent their mobile strategies and we look forward to make great strides together in empowering them.”

     

    With over 13 years of award winning experience across digital media & entertainment industry, Pranab has held senior level positions in brand management, product & general management, across top MNC’s & Indian conglomerates. In his previous assignment, Pranab was the Director of Digital Media at Viacom 18, where he was responsible for driving marketing and managing the web business.

     

  • The platform will provide advertisers massive reach while allowing them to selectively target and bid for specific clusters of audience

    Vserv.mobi unveils data augmented mobile platform, RTB

    By a correspondent

     

    With an aim to empower advertisers and developers, Vserv.mobi announced the launch of its data augmented mobile Real Time Bidding (RTB) platform. With this, Vserv.mobi bridges a value gap across emerging markets as it enables RTB for its customers on both the demand and supply side of its exchange. The platform will provide advertisers massive reach while allowing them to selectively target and bid for specific clusters of audience. Additionally, developers in emerging markets gain access to global RTB demand, which maximizes their mobile advertising revenues by auctioning each ad request to the highest bidder. Combining the RTB platform with the strength of its flagship products – AppWrapper and AudiencePro, gives Vserv a strategic advantage and creates an opportunity for the ecosystem to maximize mobile advertising in emerging markets.

     

    Commenting on this strategic launch, Dippak Khurana, CEO and Co-Founder, Vserv.mobi said, “With the introduction of audience data powered Real Time Bidding, we are further strengthening our product offering for high growth emerging markets. The RTB platform combined with our flagship products – AudiencePro and AppWrapper, give us a strategic advantage to maximize the mobile advertising opportunity for the entire ecosystem. As advertisers look to target the next billion consumers, our RTB enabled exchange will help them leverage the power of programmatic buying, while eliminating the learning curve and risk that comes with it. Additionally, developers can tap into real-time demand across the globe, which maximizes their eCPM. Along with our key partners like Smaato, Nexage, MoPub, PocketMath among others, we are well positioned to lead the programmatic wave across emerging markets.”

     

    Key capabilities of the RTB platform include:

    • Advertisersgain access to high volumes of rich media inventory through real-time, programmatic buying even with minimal to no understanding of the RTB platform
    • Advertisers can target desired audience groups and bid only for those specific audience segments
    • Access to over 150,000 apps and mobile sites including premium full screen ad inventory to target specific genres and serve ads based on location
    • The Vserv bidder connects with its audience targeting platform – AudiencePro and leverages Big Data capabilities of its exchange for Supply Forecasting, Price Landscape and ROI optimization models
    • Developers focused on creating world class apps and leveraging Vserv’s monetization tools like AppWrapper and SDKs across operating systems can now maximize monetization for their inventory through auctioning each ad request to multiple demand partners from around the globe, including Vserv’s direct advertisers
    • Supports OpenRTB 2.1 industry standard for seamless integration into both DSPs and SSPs. The platform also supports MRAID compliant Rich Media ads, VAST enabled video ads and iAB ad specs with category mapping
    • Key Demand and Supply partners already live on the exchange include MoPub, Smaato, Nexage, PocketMath, Lifestreet, Go2mobi amongst others

     

     

  • The mobile advertising network has signed up Airtel as its first telco partner; other global partnerships are in the pipeline

    Vserv.mobi launches AudiencePro

    By A Correspondent

     

    Vserv.mobi, a global mobile advertising network, has launched AudiencePro that boasts of being first-of-its kind platform that presents a game changing opportunity for the entire mobile ecosystem, including Telecom providers, Advertisers, Publishers & App Developers. This launch makes Vserv.mobi the first Mobile Ad Network in the world to roll out an offering that combines its scale & audience, with telcos, to offer unprecedented audience targeting opportunities to advertisers.

     

    The Vserv.mobi AudiencePro platform allows advertisers targeting based on demographics, spending power, network usage, location, content relevance and device specific data, to reach the right audience. The AudiencePro platform will allow advertisers to reach mobile subscribers with highly relevant ads, displayed on multiple inventory sources across the Vserv.mobi network, including 20,000+ Apps powered by its AppWrapper technology, enabling targeted advertising at a massive scale. The platform will include support for all creative formats, including rich media formats such as Full Screen Ads, Video and HTLM5 interactive ads.

     

    As part of the launch, the company also announced that it has signed up Airtel as its first telco partner for this revolutionary platform. Dippak Khurana, CEO & Co-Founder, Vserv.mobi said, “AudiencePro is the world’s first platform that brings together the power of mobile ad networks with credible user data from telcos, to enable unprecedented levels of audience targeting for advertisers. After the revolutionary AppWrapper monetization platform, this is our second game changing technology, that will unlock tremendous value across the entire mobile ecosystem. Given our understanding and presence across emerging markets, we are already working towards rolling out the AudiencePro platform with partners across the globe.”

     

    The company has also confirmed that its AppWrapper platform has become more powerful and will now enable premium AudiencePro ads in the same one-click approach. The AudiencePro platform will also benefit mobile internet users, who will get relevant ads aligned with their consumption needs. As a global company, Vserv.mobi upholds high standards of user privacy, and will offer consumers the flexibility to opt out of these targeted AudiencePro ads completely.

     

    Rohit Verma, VP, Telecom, Vserv.mobi, said, “Telcos, especially in emerging markets, have been looking for Mobile Advertising opportunities in today’s ‘app’ified world, and advertisers are always seeking richer audience profile insights, thus the AudiencePro platform provides a powerful solution to both these challenges, while delivering higher monetization to our publisher and developer partners. AudiencePro offers telcos a unique innovative approach to mobile advertising and help move forward the mobile ecosystem.”

     

  • Dippak Khurana, Co-founder and CEO, Vserv.mobi says its ad network is creating a compelling choice for brands to commence their mobile advertising journey

    Vserv.mobi client portfolio grows 3X

    By A Correspondent

     

    Vserv.mobi, a leading mobile advertising network for app developers, publishers and advertisers announced that their client portfolio of advertisers and brands has grown three times over the last quarter. Some of the marquee names amongst the company’s clients are top brands such as Mahindra & Mahindra, Microsoft, Google, ICICI Bank, Airtel, Nokia, Titan, Toyota, General Motors, Mid-Day, Dulux, Maruti and Aircel.

     

    Commenting on the company’s growth and strategy for advertisers, Dippak Khurana, Co-founder and CEO, Vserv.mobi said, “Being among the frontrunners of the mobile advertising wave in India, we have always strived to push the mobile ecosystem forward. Through constant innovation on our ad formats such as premium full screen ads and a clutter free viewing experience, we believe that our ad network is creating a compelling choice for brands to commence their mobile advertising journey.”

     

    Berg Insight, an independent wireless analyst firm states that the total value of the global mobile marketing and advertising market will see 37 percent growth by 2016, bringing the industry’s total value to USD 22.6 billion. Riding this wave, Vserv.mobi saw an 18X increase in premium inventory clicks on its network in the last one year, which contributed to 41% of the total click mix. This growth was driven by demand for powerful monetization by the company’s flagship technology, AppWrapper. With its simple one-click and zero-coding monetisation process, the unique AppWrapper has contributed to building Vserv.mobi’s repository of 10,000+ exclusive apps from developers across the globe. These apps along with mobile internet sites serve as powerful ad inventory for advertisers on impactful formats such as Full Screen Ads, Video, HTML5 interactive ads on both feature phone and smart phone apps.

     

    Commenting on the prospects of the rising mobile internet usage in India, Kshitiz Randhir Shori, Head of Sales – India, Vserv.mobi said, “We have seen tremendous traction with new brands that are starting to work with us, as well as RO value increasing significantly across our portfolio. As the mobile medium grows, brands are increasingly showing interest in our differentiated mobile media offerings that offers massive reach, unique ad placement, impactful ad formats and thus offering the best bang for the buck. With the festival season coming up, our ability to carry out circle/state targeting on the mobile will play a key role for brands looking at reaching the right audience with the right regional festive message.”

     

    Since Vserv’s inception in January 2010, the company has been delivering App and mobile web advertising for leading Fortune 500 brands & digital media companies, in over 200 countries. KFC is one of the many companies that initiated its mobile advertising journey using the company’s ‘AppWrapper’ technology. “Companies such as KFC have been instrumental in transforming the mobile advertising paradigm and we are proud to have partnered with them for this journey. The rising demand from marketers has augured well for us and we are strengthening our team, to continue growing the market.” added Mr Shori.

     

  • The company's offering caters to mobile publishers, app developers across platforms IOS / Android/ WP7 & J2ME

    Vserv.mobi appoints Text 100 as its PR partner in India

    By A Correspondent

     

    Vserv.mobi (Vserv), a leading mobile ad network for app developers, publishers and advertisers in emerging markets, has awarded its public relations mandate to Text 100 post a multi agency pitch.

     

    Vserv was founded in Jan 2010 by Dippak Khurana and Ashay Padwal, who bring over 30 years of combined experience in Mobile Internet and Digital Advertising space. It is the leader for in-app advertising for J2ME Apps in India, the largest market globally for Java-based apps. Headquartered in Mumbai, Vserv has delivered in-app and Wap advertising in over 200 countries for leading Fortune 500 brands and digital media companies. The company’s offering caters to mobile publishers, app developers across platforms IOS / Android/ WP7 & J2ME.

     

    “Text 100’s strong track record in technology PR gave us the confidence to appoint them as our PR partners. Understanding of the competitive mobile advertising ecosystem and team credentials were key considerations in choosing the right PR partner. We look forward to an exciting and productive partnership,” said Dippak Khurana, Co-Founder and CEO, Vserv.

     

    “With over 880 million subscribers and counting, it is only a matter of time before mobile advertising becomes the most preferred mass medium for advertisers. Given Vserv’s strong technology prowess, the company is well poised to emerge as the leader in this space. We are proud to partner with them and excited about leveraging our expertise to unleash the tremendous potential of the brand,” said Sunayna Malik, Managing Director, Text 100 India.

     

    Text 100 is a global public relations consultancy with a staff of 500 and a direct presence in 30 cities worldwide. Their client roster includes IBM, Cisco, Fujifilm, Lenovo, SanDisk, Skype and PayPal.