MxMIndia

Tag: Dipankar Sanyal

  • The OOH Campaign is spread across 140 cities in India

    Platinum rolls out Frooti blitz

    By Our Staff

     

    Platinum Outdoor has rolled out an aggressive out-of-home campaign for Parle Agro beverage brand, Frooti.

     

    The campaign covers 140 cities across India including eight metro and 132 other cities. The campaign also includes Asia’s biggest billboard at on the Ali Yavar Jung Marg (Western Express Highway) in Mumbai.

     

    Said Nadia Chauhan, Joint Managing Director & CMO at Parle Agro: “With summer back in full swing and markets having resuming to normalcy after two years, we’ are extremely excited about our aggressive summer campaign for Frooti and have used OOH as one of our key channels this year. Platinum Outdoor has ensured the dominating presence of Frooti in all relevant and strategic locations which has garnered us incredibly positive response.”

     

    Speaking about the campaign, Dipankar Sanyal, CEO – Platinum and MRP, added: “It’s been an incredible start to the summer with Frooti painting the out-of-home skyline yellow. This is Platinum’s first campaign for Parle Agro after receiving the mandate to handle their out-of-home portfolio. We’ve executed a high impact campaign targeting 100+ cities and towns across India using Madison suite of tools for sharp planning. The goal was to reach the TG at the right place at the right time and generate awe and excitement among consumers through the creative use of the enormous outdoor media.”

     

  • Madison World’s outdoor unit Platinum Outdoor executed the campaign in the Unlock 1.0 phase

    Platinum launches Kotak’s zero-contact account

    By A Correspondent

     

    Madison World’s outdoor unit, Platinum Outdoor executed a pilot OOH campaign during 1 to launch Kotak Bank’s zero-contact, video KYC savings account .

     

    Speaking about the campaign, Elizabeth Venkataraman, Joint President – Consumer, Commercial & Wealth Marketing, Kotak Mahindra Bank said: “We are now living in a very different world and as a pioneer in digital banking, our focus has been on enabling our customers to transact safely & securely in a zero-contact manner. We are delighted to have introduced India’s first zero-contact, Video KYC savings account through which Kotak customers can now open a full-fledged savings account from the comfort of their home without the need for a visit to the branch or in-person interaction. While the campaign is being driven by digital media, with the lockdown gradually being lifted, we decided to selectively include OOH media in our campaign targeting key, high-impact locations in Mumbai.”

     

    Added Dipankar Sanyal, CEO, Platinum Outdoor: “We always believed that OOH campaigns would pick up once the Unlocking phase starts. Kotak Bank has always been known for doing great outdoor campaigns. We managed to carve an impactful once again. The campaign was executed during our WFH status. It’s been a great learning experience.”

     

     

  • Tata Hexa becomes the first UV in India to tow a Boeing 737-800 aircraft

    Platinum Outdoor shows might of Tata Hexa

    By A Correspondent

     

    After the high decibel launch of the Hexa, Platinum Outdoor and Tata Motors curated a special stunt to add to the blitz. The Tata Hexa towed a Boeing 737-800 aircraft weighing 42 tonnes at the Delhi airstrip.

     

    Commenting on the feat, Vivek Srivatsa, Head of Marketing, Passenger Vehicle Business Unit, Tata Motors, said, “We are delighted to have completed this remarkable challenge with our newly launched Hexa. This is the first time in India that a vehicle has towed a significant mass, creating a national record.”

     

    Said Dipankar Sanyal, CEO, Platinum Outdoor: “We always aim to come up with innovative executions for all Tata Motors brands and we are very excited with this latest one which also highlights the features of the car.”

     

  • The launch campaign is planned in two phases spread over 22 cities

    Platinum Outdoor launches Tata’s Hexa with a Bang

     

     

    Madison World’s Outdoor unit, Platinum Outdoor has recently launched Tata’s new SUV HEXA in Outdoor with a big bang. The launch campaign is planned in two phases spread over 22 cities.

    To highlight the innovative features of the car, the strategy was to have a high impactful campaign in OOH using various innovations.

    According to VivekSrivatsa, Head- Marketing, Passenger Vehicle Business Unit, Tata Motors, “The HEXA is a car suitable for all lifestyle needs and our partner Madison Platinum OOH has been successful in conveying these brand attributes. The Outdoor campaign with an LED acrylic logo and the installation of an actual six foot tall SUV has helped garner excitement with its high impact and good visibility. Our focus is on increasing brand effectiveness and with the combination of innovative campaigns and with the expertise of our partner, we are sure to stir up the outdoor space with impactful visual branding.”

    SaidDipankarSanyal, CEO, Platinum Outdoor, “We continue to drive innovations for all Tata Motors brands in OOH and are really excited with this new launch of Hexa.”

  • The hoarding was on a heavy traffic route of Western Express Highway in Bandra

    Platinum Outdoor executes an innovative campaign for Tata Motor’s Tiago

    By A Correspondent

     

    Madison Outdoor’s unit, Platinum Outdoor is continuing to do innovative work for Tiago, the new hatchback from Tata Motors.

     

    After its successful launch in OOH a few months ago, the agency put up an actual real size 3D model of the car on a hoarding in prime location in Mumbai. The agency also used sky-tracker high intensity lights to build curiosity from a distance and give the hoarding an iconic feel. The hoarding was on a heavy traffic route of Western Express Highway in Bandra.

     

    Executing the innovation was a real challenge, it took about 50 days to fabricate a 20 foot 3D model of the car, put it up on the hoarding and getting regulatory approvals. This is the first time something of this scale has been put up on a hoarding. In the past, some brands have put up shells of their cars, but nothing to this scale.

     

    Says Dipankar Sanyal, CEO, Platinum Outdoor, “We are really excited with this new innovation done for Tiago on the back of a very successful launch”.

     

  • On the day of the launch, the agency conceptualized a clutter-breaking idea to highlight different features of the car through larger than life installations at multiple locations

    Platinum executes outdoor innovation for Tiago with a twist

    By A Correspondent

     

    Tiago, the new hatchback from Tata Motors with new design, technology and driving dynamics was recently launched with a clutter breaking OOH campaign. Platinum Outdoor, the AOR for Tata Motors planned and executed the entire campaign across 70+ cities/towns in metros, Tier II and Tier III cities.

     

    The campaign had two phases with the first phase announcing bookings for the hatchback in key markets, followed by the launch phase in all markets. Traditional outdoor formats, key mall facades and airports were used to enable the consumers to experience the car.

     

    On the day of the launch, the agency conceptualized a clutter-breaking idea to highlight different features of the car through larger than life installations at multiple locations.  Some of these include, blinking headlamps of the car, highlighting the car name, emphasis on Messi with Messi’s cut-out and a Tiago Zone at one of the busiest junction in Mumbai.

     

    Dipankar Sanyal, CEO, Platinum Outdoor said, “Tiago launch was the first major launch campaign undertaken by Platinum. True to the product, the campaign focused on the features through innovations. With the use of our planning tools, we were able to deploy quality sites at the right places which delivered high visibility in all markets”.

     

  • MOMS came up with an innovation showcasing a live analogue clock with the hour and minute hands replaced by the Engage Men's & Women's – All Day long variants

    Madison OOH creates an innovative campaign for ITC’s Engage Deo

    By A Correspondent

     

    Madison OOH, the outdoor arm of Madison World has done an innovative outdoor campaign to promote ITC’s Engage Deo’s new variant All Day Long for men and women in Mumbai.

     

    The brand stands for the proposition of all day long fresness and therefore MOMS came up with an innovation showcasing a live analogue clock with the hour and minute hands replaced by the Engage Men’s & Women’s – All Day long variants.

     

    Dipankar Sanyal, COO MOMS, says “We have been working with ITC brands over the last 6 years. It is always a pleasure to work with the brand and come up with intersting, innovative, disruptive Outdoor strategy and execution to create high level engagement for consumers.”

     

    The recent Mondelez Oreo campaign in Mumbai and the Bandhan Bank launch campaign were also excuted by MOMS.

     

    Madison OOH has won several awards recently including 1 Gold, 1 Silver and 5 Bronze at the OAC awards last week, a Gold at Goafest Abby 2015, 16 awards at E4M Neon Awards 2015 and 12 awards at Asian Consumer Engagement Forum 2015.

  • The brand has the tag line "A Spoon Full of Magic"

    Madison OOH innovates to launch ‘Dailycious’

    By A Correspondent

     

    Madison OOH has executed an innovative outdoor campaign to launch Mother Dairy’s Dairy whitener Dailycious in Guwahati.

     

    The brand has the tag line “A Spoon Full of Magic” and the objective of the campaign was to reach out to the maximum TG, generate highest response and conversion into sales. The month long campaign, executed by MOMS created maximum impact by the effective use of a very innovative execution where the swirling of milk was shown with the help of an LEDand the cup and the saucer were made as a cut-out so as to give a 3D effect. These were installed at key areas were the T.G. frequented; i.e major market areas and bus shelters at the major nodal points of the city.

     

    Dipankar Sanyal, COO MOMS, says “At MOMS, we look at solving our client’s business needs using innovative, disruptive Outdoor strategy and execution to create high level engagement for consumers.”