MxMIndia

Tag: Dinesh Rathod

  •  The agency will handle the traditional media and digital media mandate for the client including TV, print and online video media buying and planning. The account was won in a multi-agency pitch

    Madison wins Media AOR of Ki Mobility

    By Our Staff

     

    Madison Media Omega, a unit of Madison World, has been appointed Media AOR for Ki Mobility. The agency will handle the traditional media and digital media mandate for the client including TV, print and online video media buying and planning. The account was won in a multi-agency pitch.

     

    Said Narasimhan Eswar, CEO, Ki Mobility Solutions Pvt Ltd on associating with Madison: “We are delighted to have Madison on-board as our Above-the-Line media partner. We believe that Madison with its incredible scale and talented personnel will add substantial value to Ki’s future plans to pioneer explosive growth in the Indian automotive aftermarket”.

     

    Added Dinesh Rathod, CEO, Madison Media Omega:“We are very excited by Ki’s vision and plans to revolutionize the Indian automotive aftermarket and we are delighted to partner Ki Mobility and help make it a preferred destination for all vehicle owners.”

     

  • The account was won in a multi-agency pitch and will be handled by the agency based out of Bengaluru

    Madison wins Media AOR for Lifestyle & Spar

    By Our Staff

    Madison Media Omega, a unit of Madison World, has announced that The Landmark Group has appointed the agency as its Media AOR for its brands Lifestyle and Spar. The agency will handle the entire media mandate, which includes print, TV, radio, outdoor and digital. The account was won in a multi-agency pitch and will be handled by the agency based out of Bengaluru.

    Said Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “The retail business is all about driving sales. We took the best of our diverse talent across Madison in pitching for the prestigious Landmark group. We are thrilled to get their mandate and look forward to partnering them to deliver growth in challenging times of the pandemic.”

     

    Added Dinesh Rathod, CEO, Madison Media Omega: “We’re very happy to partner with The Landmark Group for their 2 prestigious brands, Lifestyle and Spar in India. The Landmark Group has been in the market for years, building trust among its customers and we intend to further strengthen the brand’s popularity in the country.”

     

  • Joins as Associated Vice President, Bengaluru

    Madison Digital appoints Tushar Ghagwe

    By Our Staff

    Tushar Ghagwe
    Tushar Ghagwe

    Madison Digital has appointed Tushar Ghagwe as Associate Vice President. He will head the agency’s Bengaluru operations and will be reporting to Dinesh Rathod, CEO, Madison Media Omega, and Vishal Chinchankar, Chief Digital Officer, Madison Digital.

    Said Chinchankar: “Glad to have Tushar with his astute and proven experience in digital marketing in Madison Digital. Over the last two years, Madison Digital has clearly emerged as one of the leading full service digital agencies. With Tushar joining us, it only strengthens our position in digital services. We are looking at reaching even greater heights.”

     

     

  • The account is estimated to be Rs. 25 crores per annum across all media

    Madison Media bags media mandate of Continental Coffee

    By A Correspondent

     

    Madison Media announced that it has been appointed as the Agency-on-Record for Continental Coffee. The account is estimated to be Rs 25 crores per annum across all media.

     

    Said Praveen Jaipuriar, CEO, Continental Coffee: “We are in an exciting phase right now where a lot of work is happening around building the brand. We are confident that the collaboration with Madison would help the brand grow to the next level.”

     

    Added Vikram Sakhuja, Group CEO, Media and OOH, Madison: “We are extremely pleased and proud to be appointed as the Media AOR for Continental Coffee. This is a category with very few truly large players and the opportunity to help create a strong and loved brand with Continental is an exciting one”.

     

    Said Dinesh Rathod, Chief Operating Officer, Madison Media Omega: “We are delighted to be associated with Continental Coffee at this stage of the brand’s evolution. Consumers today are seeking international quality and premium experiences in the category and Continental Coffee is uniquely poised to deliver those with decades of experience in creating the perfect blends. We look forward to exciting work on the account and partnering the brand on its growth journey.”

     

     

  • Sri Sri Tattva comes with a goal of promoting health and wellness to every household

    Madison wins media mandate of Sri Sri Tattva

    By A Correspondent

     

    Get set for some competition, Patanjali, the folks from Sri Sri Ravishankar’s Sri Sri Tattva are set to press the pedal. Madison Media has bagged the media mandate of Sri Sri Tattva in its Bengaluru office. The agency will handle the planning and buying assignment across Print, TV, Radio, Cinema and Outdoor mediums.

     

    Its key products include Ojasvita (Herbal Health Drink), Sudanta (Herbal) toothpaste, cookies, cow’s pure ghee, honey, and a range of certified organic products and ready-to-eat snacks.

     

    Said Dinesh Rathod, COO, Madison Media Omega:”We at Madison are excited to work with Sri Sri Tattva and are looking forward to building their brand further in the Indian market”.

     

    Added Tej Katpitia (of SS Tattva) on appointing Madison: “I am sure our common values and passion to excel will create great synergy between Sri Sri Tattva and Madison Media and yield excellent results in spreading good health and wellness across the country.”

  • He joins the agency from Times Network where he was the Head of Revenue Strategy and Planning

    Saurabh Tyagi to head Titan Media AOR at Madison Media

    By A Correspondent

     

    Saurabh Tyagi

    Madison Media has announced another senior level appointment of Saurabh Tyagi as General Manager to head the Titan Media AOR based in Bengaluru. Tyagi was Head of Revenue Strategy and Planning until recently.

     

    Said Dinesh Rathod, COO, Madison Media Omega:”I am delighted to have Saurabh join and lead our dynamic team on Titan and am sure he will add a lot of value to the client’s business and our existing team”.

     

    Added Tyagi said on his appointment: “I am excited to join Madison Media back. I started my advertising career with Madison and it has been an agency that exemplifies integrity across the board whether dealing with clients, media owners or employees.I am looking forward to leading a talented team on an exciting client like Titan with its portfolio of iconic brands and contributing to their success in time to come.”