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Tag: Dimple Sidhar

  • Highlights the evolution of baby care needs with a brand new look and a promise to Choose Gentle

    Johnson’s Baby celebrates the world of millennial parents via latest campaign

    By A Correspondent

     

    The Johnson’s brand may be under a cloud globally, but it’s life as usual with its baby care division. Johnson’s Baby has announced the launch of its new campaign – ‘Choose Gentle’. The campaign is aimed at millennial parents and the transformation of baby care needs, and how the brand is adapting to them.

     

    Speaking about the campaign, Dimple Sidhar, Vice – President, Marketing at Johnson & Johnson, Consumer India said: “Johnson’s Baby has been with mums in every step of their journey of parenting. This campaign highlights that we continue to do so, moving forward with changing times. As parenting has evolved in India, so have the needs of the new age parents in taking care of their bundle of joy. We make the Johnson’s promise to ‘Choose Gentle’, that is committed to even more Gentle care for babies.  The TVC lauds Millennial mothers who are adeptly balancing multiple roles as also recognises the increasing role fathers are playing in baby care today.”

     

     

  • The participants will be judged by Bollywood composer, Anu Malik and the winner will get an opportunity to sing an original song specially composed by him

    Big FM announces Season 5 of ‘Golden Voice’

    By A Correspondent

     

    Big FM is back with the fifth season of its on-air singing talent hunt ‘Benadryl BIG Golden Voice’. Said Dimple Sidhar, Vice President – Marketing, Consumer Products Division at Johnson & Johnson Pvt. Ltd on the sponsorship: “Benadryl is proud of this association with BIG Golden Voice for the last four years. With more than 50 years of Doctor’s trust and being the Number 1 OTC cough syrup brand in India, Benadryl understands the chaos a cough creates in our life. This chaos can rattle a singer’s performance. Our brand’s promise is to provide efficacious solutions to stop this chaos so that you perform at your best. Benadryl Big Golden Voice since its inception in 2013 has been a celebration of this promise.”

     

    Speaking about the launch of the new season, a spokesperson of Big FM said:“Each year, Benadryl Big Golden Voice has raised the bar among on-air singing talent hunts with its credible celebrity judges and brilliant winners going on to win recognition in the music industry. We feel proud to witness our long-standing association with Benadryl enter the fifth year. This edition will be carried out on a whole new level with a novel theme and a massive digital outreach. In our search for the next singing sensation with the theme – Folk recreated, we intend to capture the attention of different sets of audience. Also having activated our digital platforms for auditions and voting, we will be further raising our engagement across demographics and making this an effective platform providing extensive visibility to our partners”.