By Our Staff
Zupee, an online gaming start-up, announced the launch of its new brand campaign titled ‘Saara India Khelega’ aimed at revolutionising the gaming culture in the country. The film has been conceptualised by Leo Burnett.
Speaking on the launch of the campaign, Dilsher Singh, Founder & CEO, Zupee said: “Zupee is is the largest company in the largest cohort of gaming, casual games. The gaming portfolio of Zupee is targeted at revitalising Indic, casual & board gaming culture and aims at promoting a culture of skill-based gaming. We have brought all our individual games under one app, Zupee. The campaign is a powerful investment behind the brand Zupee. It aims at bringing joy to peoples’ lives through purposeful games that can simplify, engage, and entertain. We innovate to ensure our games provide an intersection between skill and entertainment, enabling our users to earn while they play.”