MxMIndia

Tag: Dilen Gandhi

  • Reaches out to 1000+ towns and villages across Uttar Pradesh with Caravan Talkies

    Kurkure rolls out rural consumer connect

    By A Correspondent

     

    As part of rural expansion plans, Kurkure has announced the roll-out of ‘Caravan Talkies’ a consumer connect programme in Uttar Pradesh. Caravan Talkies will travel across 1000+ towns and villages, reaching out to the rural population of Uttar Pradesh.

     

    Speaking about Kurkure’s rural expansion, Dilen Gandhi, Director Marketing, Foods Category, PepsiCo India said: “Rural market, today, represents the next phase of growth in India. As Kurkure accelerates its rural expansion, our initiative is designed to connect and engage with consumers and retailers through relevant brand experiences. This expansion is timed perfectly, as we embark on a new journey with our brand mantra, ‘Khayaal Toh Chatpata Hai’. The new positioning underlines brand’s continued efforts to recognise the Indian homemaker, who has been the center force in bringing families together. We are confident that Caravan Talkies will help us in taking this thought forward amongst our consumers”

     

     

  • Kurkure has announced the launch of Kurkure Masala Munch with one of south India’s cooking ingredients, Gingelly Oil

    Samantha Akkineni to promote Kurkure Masala Munch in the Southern markets

    By A Correspondent

     

    Kurkure has announced the launch of Kurkure Masala Munch with one of south India’s cooking ingredients, Gingelly Oil. The brand has roped in Tollywood actress Samantha Akkineni, who will be seen taking ahead Kurkure’s new positioning, ‘Khayaal Toh Chatpata Hai’.

     

    On Kurkure’s expansion in the South, Dilen Gandhi – Director Marketing, Foods Category, PepsiCo India, said: “Kurkure has always been at the forefront of innovating with new formats and variants; and our regionalization strategy is a demonstration of our efforts to build closer connect with our consumers. Southern India is an important market for us and with the launch of Kurkure Masala Munch with Gingelly Oil, we aim to bring in a twist of south Indian taste and flavor to the much-loved tea-time snack.”

     

     

  • The new campaign reiterates importance of immersing in the real moments and enjoying the different flavours of life

    Lay’s launches second phase of ‘The Real Flavours of Life’

    By A Correspondent

     

    Following the launch of its campaign in 2018, Lay’s has launched the second phase of its campaign, ‘The Real Flavours of Life’.

     

    Said Dilen Gandhi, Marketing Director, Western Snacks Category, PepsiCo India: “Having launched the campaign last year successfully, it is extremely encouraging to see ‘The Real Flavours of Life’, that carries a powerful message, find resonance amongst the consumers. We hope that with the second phase of the campaign, Lay’s continues to nudge people towards celebrating moments, high and alive. With this campaign we are proud to have channelized the energies of youth to enjoy the real flavours of life.”

     

    Added Senthil Kumar, Chief Creative Officer, J Walter Thompson India: “We wanted to draw the youngsters’ attention away from the virtual to the real in a young, light and ‘Lay’s’ way. And it makes me extremely proud to see that our campaign ‘The Real flavours of Life’ found wide acceptance amongst the youth last year.  With the second ad in the series going live, we wish to keep the momentum going and make more youngsters realise the importance of immersing in the real.”

     

     

  • The film serves as an encouragement for all youngsters to look up from their screens and tune into the real moments of life

    Lay’s encourages people to immerse themselves in real-time experiences

    By A Correspondent

     

    Lay’s has taken its proposition of ‘The Real Flavours of Life’ a step further with a new film on Friendship Day called College Canteen + No Network = #RealFlavoursOfLife. The film serves as an encouragement for all youngsters to look up from their screens and tune into the real moments of life.

     

    Talking about the film, Dilen Gandhi, Marketing Director, Western Snacks Category, PepsiCo India, said:“Experience is the new social currency for the youth today. That’s why they are busy showcasing the experience and sometimes miss living it fully. With this film we aim to encourage people to tune out for a bit, look up from their phone screens and feel the moments they are living in. Life after all is in the little moment of happiness, togetherness and so much more that Lay’s stands for.”

     

     

  • The TVC created by JWT highlights the rugged attributes of the brand

    Lay’s Maxx TVC redefines macho-ness

    By A Correspondent

     

    Lay’s Maxx, part of Pepsico’s Lays product range, has released a new commercial that portraysa macho man who has the innate style to win over situations effortlessly.

     

    Speaking about the campaign, Dilen Gandhi, Marketing Director, PepsiCo India, said: “Lay’s has been the most loved potato chip for years, and Maxx, the global, premium superhit from our portfolio,has witnessed equal zeal and enthusiasm by the consumers since its launch. We are confident that the new TVC will fortify our brand presence in the market.”

     

    Commenting on the creation, Senthil Kumar, Chief Creative Officer, J Walter Thompson added:“The TVC brings alive the distinct taste and flavors that define the powerful Maxx experience. We hope that our consumers will connect with the storyline and identify Lay’s Maxx for its rugged and rustic nature.”