MxMIndia

Tag: DigitasLBi India

  • Documents inspirational life stories of people that are driven by their ambition, authenticity & freedom

    Budweiser salutes achievers in latest digital campaign

    By A Correspondent

     

    As a part of its on-going campaign, Brewed The Hard Way (BTHW), Budweiser has announced a series of digital films showcasing the inspirational success stories of fashionista Masaba Gupta, Indian team footballer Robin Singh and a genre breaking EDM artist, Dualist Inquiry a.k.a Sahej Bakshi. These films effectively capture the values of ambition, authenticity, and freedom values which have driven these individuals to successfully carve out a niche for themselves.

     

    Budweiser’s campaign, BTHW, attempts to reach out to young adults who live life on their own terms, pursue their passion with conviction, and walk through the world with a confidence that only comes from knowing who you truly are. The campaign that began with the launch of Budweiser’s global videos aims to bring to life key brand values like freedom, ambition, and authenticity.

     

    Speaking about the digital series, Kartikeya Sharma, Marketing Director, AB InBev, India & South East Asia said, “Budweiser is a beer that is brewed on its own terms, for people who live on their own terms. Our campaign, Brewed The Hard Way, is a call out to those individuals, who embody values like ambition, authenticity and freedom.  Personalities like Masaba Gupta, Robin Singh, and Sahej Bakshi are youth icons who have brilliantly demonstrated these values and philosophy, in the manner in which they have achieved success. We are happy to partner with them and hope their journeys inspire many more.”

     

    The films will be released via the Budweiser’s social media and digital platforms. The films were conceptualized and produced by the brand’s digital marketing agency, DigitasLBI.

     

    Upasana Roy, Head of Strategy, DigitasLBi India said, “Everyone loves to tell a success story; few tell it like it really happened. Budweiser knows first-hand, that it takes a long time to perfect one’s dream, and the process is one filled with a lot hard work and passion. This was the primary lens deployed through our creative process for this campaign. In our creative journey, we chose to not focus on just the typical “before the fame” elements. Instead, we realized that each of the personalities have undergone an arduous process, one that needs to be continually repeated and perfected despite their success. This is what set them apart and made their inspiring narratives fit naturally into the philosophy of Brewed the Hard Way.”

     

  • Vineet will report to Prithviraj Banerjee, Head of Agency, India, DigitasLBi

    Vineet Singh joins DigitasLBi India as Client Partner, Delhi

    By A Correspondent

     

    DigitasLBi India announced the appointment of Vineet Singh as Client Partner- Delhi. Vineet comes with over10 years of working with global marketing communications companies and has been successful in driving growth and thought leadership for iconic global and local brands. Vineet will report to Prithviraj Banerjee, Head of Agency, India, DigitasLBi.

     

    On his new awaiting challenge Vineet said, “My goal at DigitasLBi is to supercharge an already strong growth engine across new business development as well as existing partnerships. While doing this, I plan to also leverage my experience of working in both MNC and startup environments to further strengthen and evolve our digital proposition.”

     

    Commenting on the appointment Prithviraj Banerjee, Head of Agency, India, DigitasLBi said, “Vineet has high levels of strategic prowess and an unparalleled enthusiasm. His multi-platform experience will help identify new innovative solutions for our clients while his stint as an entrepreneur will ensure true ownership of brands. He is the perfect mix that we were looking for.”

     

    In his prior appointments, Vineet has worked with Google where he helped multinationals meet their online advertising, branding and performance needs. Moving on from Google, Vineet joined the ecommerce logistics startup Delhivery, where he helped set up their Omni Channel business in India. In 2015, Vineet co-founded Upbeat Retail Private Limited and took on the task of changing the outlook of Indian consumers towards imported goods – in terms of pricing, quality and access.