MxMIndia

Tag: Digitas

  • Celebrates the Gen Z smart way of life

    Boat sails with new campaign

    By Our Staff

     

    Delhi-based consumer electronics lifestyle brand Boat, known for products such as earphones, headphones and smart watches,  has rolled out a new campaign promoting its Alexa built-in smartwatch, Boat Xtend, that shines the spotlight on GenZ. Titled #MoreInEveryday, the campaign brings out the various intelligent features of the watch-from setting reminders to counting calories.

     

    Speaking about the campaign, Siya Wadhawan, Brand Manager, Boat, said: “We get this generation. We know what makes them tick. The Xtend watch with Alexa Built-in has been designed to fit perfectly into their lifestyle, and we’re pretty sure that the campaign will resonate with them and make voice-enabled smart wearables mainstream.”

     

    Added Sonia Khurana, Chief Operating Officer from Digitas: #MoreInEveryday was a reminder for every GenZ, every hustler, and every doer, of all the things they can achieve with an Alexa on their wrists. It was a treat to partner with Boat to create yet another exciting campaign.

     

    Said Teena Sidana, Head of Alexa skills and voice services, Amazon India: “Customers in India interact with Alexa millions of times every day to ask for information, start their workout and manage their day with reminders, to-do lists, alarms and more. With the Boat Xtend smartwatch customers can interact with Alexa on the go, wherever they are, and continue to make the most of their day. We are sure this campaign will resonate with Gen Z and they will be able to see a little bit of themselves in the videos.”

     

    Note: The Boat brandname is written as boAt

     

  • Recognises achievements of women

    Embassy Group celebrates Women’s Day with new video

    By Our Staff

    Real estate firm Embassy Group has launched a new campaign “Choose To Challenge” for Women’s Day. The video celebrates the women of Embassy.

    Said Vineet Singh, Group CMO, Embassy Group: “The last 20 years have witnessed a massive change in the social fabric of our society where increasingly women are making a mark for themselves in every sphere of life which also includes the corporate world. The real-estate sector is no exception which is gradually seeing more women take important roles be it in the leadership team and frontline roles. At Embassy Group, keeping in line with our future first vision, we have constantly strived towards creating an inclusive workplace with equal opportunity for all, where women employees have always played a pivotal role in every level of the organisation. Keeping this in mind, our women’s day digital video is our small effort to celebrate these achievements by showing how women are constantly opening the doors to a future first world where conversations happen on an ‘individual’ level without gender playing a role in it.”

    Added Sonia Khurana, COO, Digitas, India: “When the idea of creating a video to celebrate women on IWD came up, our collective reaction was that it would be a cliche. But it soon sunk in that dismissing it is the real cliche. The reality demands constant reminders to claim what is rightfully ours and the inclusive Embassy culture made it organic and easy for us to craft this video. Why shy away from telling the truth, especially when it can have a positive domino effect in the industry and the world at large.”

     

     

  • The campaign tries to help consumers spark their innovative plugs and drive creativity with Oreo cookies

    Digital campaign with #AtHomeWithOreo

    By A Correspondent

     

    Biscuit brand Oreo introduced a digital campaign titled #AtHomewithOreo to help consumers spark their innovative plugs and drive creativity with Oreo cookies. Commenting on the campaign, Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India, said: “As concerns around the spread of COVID-19 continue to increase, we realised how the new normal was taking a toll on people’s lives amidst the pandemic gloom and the monotony of the homebound life. With Oreo our goal has always been to bring families closer through playful moments, and the current scenario proved to be fitting to reinvent our strategy while infusing a sense of normalcy and fun with the country’s favourite cookie. #AtHomeWithOreo was yet another attempt to bring people together and support families by breaking them away from the tedium of isolation through an array of engaging activities. As the lockdown continues, we only aim to amplify our connect with the consumers through the campaign and provide them avenues to keep their innovation plug sparking at all times.”

     

    Added Mark Mcdonald – Executive Vice President And Head Of Creative, India, Digitas: “Despite the Covid-19 pandemic and the subsequent lockdown, it’s clear that peoples’ desire to connect, share and innovate, has not dampened. If anything, it’s on the rise.

     

    Said Rajdeepak Das, Chief Creative Officer – South Asia and Managing Director – India, Leo Burnett: “Work From Home has created a major imbalance between work and home. Although we are spending more time at home, we are actually spending less time with our kids because of all the added house work and office work. Children on the other hand feel that since parents are at home they should be spending more time with them playing. With our ‘At Home With Oreo’ campaign we want to encourage parents to consciously take time out and have some playful moments with their kids cooking, creating and playing inside their homes.”

     

     

  • Medimix took a creative leap and found an innovative way to pay tribute to these heroes

    Digitas & Medimix pay tribute to nurses

    By A Correspondent

     

    Medimix wanted to wish all nurses a Happy International Nurses Day yesterday (May 12) and took a creative leap to pay tribute to these heroes.

     

    Sharing his views, Rolf Hennessey, Creative Director, Digitas Bangalore, said: “In these uncertain times, healthcare workers across the globe have redefined their roles. So the team found a simple but engaging way to celebrate them.”

     

     

  • He will be taking on from Amaresh Godbole who is set to move to to Google.

    One more ex-GroupM biggie joins Publicis. Unny Radhakrishnan is CEO,  Digitas

    By A Correspondent

    Unny Radhakrishnan

    Soon after the news that Sridhar Ramasubramanian was appointed CFO, Publicis Groupe, South Asia, comes the missive that Unny Radhakrishnan has joined the group has CEO, Digitas India. He will be taking on from Amaresh Godbole who is set to move to to Google.

    Unny comes with  rich experience of over  20 years in digital marketing, consulting and technology. Unny has  had an 11-year stint in Maxus, which he helped build as the first media agency in the GroupM system to have integrated capabilities in digital media, creative, social, technology and R&D. As Chief Digital Officer, South Asia, he led a team of over 250 people. In 2018, he took a sabbatical, did theatre training and studied public policy, along with a few consulting assignments. One of his consulting assignments  which was with Sheroes, an internet start-up and a women-only social network, soon turned to be full-time, where he donned the hat of Chief People & Business Officer.

    Anupriya Acharya
    Anupriya Acharya

    Said Anupriya Acharya, CEO, Publicis Groupe, South Asia on the appointment: “We are delighted to have Unny join us. Apart from his demonstrated capabilities across the whole gamut of digital, what really stood out for me is his approach to the future, passion for everything digital and commitment to groom talent. Each of these softer skills is very critical to succeed in today’s organisations. Digitas has a very strong team, great momentum and very diverse capabilities. Unny’s leadership will add to it tremendously.” Acharya herself has been with GroupM in the not-too-distant past.

    Added  Radhakrishnan: “I am very excited to join Digitas at a time when the Publicis Groupe model has just been put in place. The canvas to succeed both as Digitas and as a player in Publicis Groupe is limitless. It has an amazing track- record and momentum .  I  look forward to taking it from strength to strength.”

     

  • The mandate includes digital creative, social media, content and advocacy

    Digitas bags digital duties for Puma

    By A Correspondent

     

    Following a multi-agency pitch, Puma India has appointed Digitas as its digital partner for the Puma range as well as One8 – Virat Kohli’s brand that is powered by Puma. The mandate includes digital creative, social media, content and advocacy.

     

    On partnering Digitas, Debosmita Majumder, Head of Marketing Puma India, said: “Puma needs a certain sensibility from the teams that market it. We found that the Digitas teams just get the world of Puma and their passion was infectious. We have ambitious plans for the India market in the coming year, and look forward to having Digitas on board as a partner.”

     

    Added Amaresh Godbole, CEO Digitas India: “Puma has always been one of the leaders in creating head turning work that immerses the brand in popular culture. It’s a moment of pride for us to partner them. With the kind of sporting and cultural calendar ahead of us in 2019, it’s the perfect time to kick off this partnership and we are all geared up to do some cutting-edge work for this iconic brand.”

     

    Puma India is headquartered in Bengaluru, and the mandate will be handled by Digitas’ newly launched Bengaluru office.

     

     

  • Digitas is also introducing an evolved, inspiring global brand proposition: Creating better ways to connect with people through Truth. Connection. Wonder

    DigitasLBi to now be called Digitas

    By A Correspondent

     

    Five years after the merger between Digitas and LBi, DigitasLBi has announced it will drop the LBi from its name, returning to the name Digitas. Since 2013, the two agencies have integrated to form a global network focused in mission, purpose, and culture, notes a communique.

     

    Said Michael Kahn, Global Brand President, Digitas: “Digitas is a brand of unrivaled passion and diversity of talent, all under one roof. We now take the world stage united in name, in belief, and in the unique value we bring to our employees, to clients, and to Publicis Groupe. With ‘Truth. Connection. Wonder.’ as our strategic guidepost for the work we do, the people who do it, and the culture that enables it, we believe we’re positioning Digitas for sustainable growth in 2018 and beyond.”

     

     

  • The agency will manage the digital and social media strategy for Eureka Forbes, taking relationship marketing to the next level

    Eureka Forbes partners Digitas for digital

    By A Correspondent

     

    Water purifier manufacturer Eureka Forbes has awarded its digital and social media mandate to Digitas India, digital marketing agency and a member of the Publicis Groupe. Eureka Forbes has been a pioneer in direct selling with marquee brands like Aquaguard and Euroclean for nearly 30 years.

     

    Digitas will be responsible for an integrated and end-to-end solution to strengthen engagement with customers across digital platforms like Electronic Customer Relationship Marketing (e-CRM), e-commerce, Online Relationship Management (ORM), Social media, etc. E-commerce will play an important role in the company’s digital strategy as Eureka Forbes is strengthening its presence not only in direct sales but also retail and B2B space as well.

     

    Speaking on the announcement, Marzin R Shroff, CEO, Direct Sales and Senior Vice President, Marketing, Eureka Forbes Limited, said, “We are happy to partner with Digitas as our digital agency. The core strength of Eureka Forbes is ‘relationships’ with our customers. In this digital age, it is important for us to engage with our customers real-time on the digital platforms as well and cater to their needs. For over 30 years, India has known us for our direct marketing efforts; the vision is to replicate the same on the digital space as well. We believe the integrated approach and rich experience of Digitas will help us to strengthen our customer relationships on a long term basis and wish to build a strong e-commerce channel to supplement our success of direct selling in India.”

     

    Kanika Mathur, President, Digitas India said, “This is an amazing opportunity and we are incredibly excited to be a part of the digital initiative for Eureka Forbes. More of Eureka Forbes customers will be online as the internet explodes in India and we believe that a significant business model can be created online.”

     

  • Creative wiz team Ian Shepherd and Richard 'Goz' Gostelow have joined the Asia Pacific senior leadership team of Digitas and Razorfish Asia Pacific networks as regional executive creative directors, based in the Hong Kong office of Digitas and Razorfish

    Ian and Goz to lead Digitas and Razorfish APAC as ECDs

    By A Correspondent

     

    Internationally known, multi award-winning creative team Ian Shepherd and Richard ‘Goz’ Gostelow have joined the Asia Pacific senior leadership team of Digitas and Razorfish Asia Pacific networks as regional executive creative directors.

     

    Mr Shepherd and Mr Gostelow will be responsible for guiding the creative efforts of the Digitas and Razorfish teams across the region, while personally leading the creative direction of global brands including: Intel, Delta, Lenovo, Moet Hennessy Asia Pacific and DHL as well as new business acquisitions.

     

    Celebrating the appointment, Vincent Digonnet, President Asia Pacific said, “The Digitas and Razorfish international hub in Hong Kong is growing robustly as our global client roster expands. Ian and Goz’s appointment as Regional Executive Creative Directors, based in Hong Kong, delivers our clients first hand exposure to two world-class brand stewards with a track record of delivering powerfully effective campaigns that have evolved global businesses. We are very proud to have this long-standing creative partnership lead our already established creative teams.”

     

    Mr Shepherd and Mr Gostelow joined forces as a creative team over 20 years ago and have since worked together to create world famous work for world famous brands, including Coca Cola, VW, Nestle, Unilever, Panasonic, Bacardi, Philips, Durex, Peugeot, and most recently Asus.  They have been awarded by The Cannes International Advertising Festival, Mobius, Effie Worldwide, and Marketing Magazine in APAC among others. In a joint statement they said, “During 2011-12 we got a real taste for working in the region getting to know some forward thinking brands and extremely creative people. So when Erik asked us to join his team at Digitas/Razorfish in Hong Kong it was probably one the quickest and easiest decisions we ever had to make.”

     

    They will report to Erik Hermanson, Senior Vice President Global Accounts, and be based in the Hong Kong office of Digitas and Razorfish.

     

  • Digitas will conceptualize, design and manage Axis bank's presence online across the bank's verticals and practices

    Axis Bank appoints Digitas India

    By A Correspondent

     

    Digitas, the digital marketing agency, has been appointed by Axis Bank as their digital AOR. Digitas will conceptualize, design and manage Axis bank’s presence online across the bank’s verticals and practices.

     

    On the association, Manisha Lath Gupta, Chief Marketing Officer at Axis Bank said; “At Axis bank we believe that digital media is an extremely important channel to engage with and have meaningful conversations with consumers. Over a period of time, a good digital strategy will go a long way in creating preference of one service provider over another. We believe that Digitas India is the right strategic partner to help us achieve our aspirations. Digitas will be handling all social media and online creative work for Axis Bank.”

     

    Working with Axis Bank is extremely exciting and challenging said Kanika Mathur, President, Digitas India. “We will be using some of our worldwide learning’s and best practices to create and implement best in class strategies and consumer experiences for Axis bank. These will include helping position new and current services online as well as in social media,” she added.

     

    Digitas India has a full service offering across ‘paid, owned and earned’ media. Today the India team has over 160 team members.

     

  • Cannes Lions 2012 Jury members and presidents on why they chose a winning entry for the Grand Prix in various categories

    Cannes Lions Grand Prix JurySpeak

    By A Correspondent

     

    A diverse set of Grand Prix Lion winners were announced at the 59th International Festival of Creativity, Cannes Lions 2012 over the last week. It was a hectic week for judges with an interesting array of campaigns and creative projects being thrown up to dig out the Grand Prix awards.

     

    Four agencies won two Grand Prix each, Creative Artists Agency for Chipotle; R/GA for Nike; and Crispin Porter + Bogusky and Digitas, who teamed up on American Express.

     

    Nick Worthington

    The Outdoor category saw Jung von Matt’sInvisible Drive for Mercedes honoured along with Ogilvy Shanghai’s Cokehands posters. Coca-Cola was a double winner in Outdoor for a student-designed poster and in the inaugural Mobile Lions contest for its role in Google’s Project Rebrief. In the PR category JWT’s musical-based campaign for a Puerto Rican bank and BBH won Creative Effectiveness for its Even Angels Will Fall campaign for Lynx/Axe.

     

    The Promo & Activation Grand Prix was won by Crispin Porter +Bogusky’s ‘Small Business Gets an Official Day’. Jury President Nick Worthington, speaking about the winning campaign, said: “It’s just an extraordinary piece of work. It’s so audacious, it kind of breaks the boundaries of what advertising is, what promo and activation is…It’s very easy to do the stuff that comes and goes but these guys have achieved a legacy.”

     

    Bruce Duckworth

    This year’s Design Lions Grand Prix was awarded to ‘The Solar Annual Report 2011’ by SERVICEPLAN. President of the Design Lions Jury, Bruce Duckworth said that one of ways you know a work is great enough is when you wish you would have done that work. Speaking about the winning entry, he said: “It’s got a great idea. It’s taken a client which is a solar powered company and it’s the annual book for that. You take it out in the sunshine and magically from a blank book, the information appears. It’s like magic, it made the hair on the back of my neck stand up and it wasn’t just me, it was the whole jury.”

     

    David Jones, President of the Creative Effectiveness Lions Jury explained why the jury selected BBH London’s Axe Excite for American Express as the Grand Prix winner: “It won for a few reasons. First, they did a fantastic job of proving the contribution of advertising and the tangible business results associated with that. And they also did a great job of discounting the other facts, showing that it wasn’t a bad price or increased distribution or a massive increase in media spends.

     

    David Jones

    The case they made for RoI was very powerful, also we were impressed by the fact that it had some great consumer insights. And finally it was the best proof of what we all know, which is – in today’s world where you can’t buy attention anymore, you have to earn it – a brilliant creative idea that engages and cuts through is the best way of driving effectiveness, and we thought it was a fantastic idea that was bigger than the product…”

     

    For more insights from the jury on what went into picking the best and how the selected winners stood out from a clutter of entries, MxMIndia put together a video playlist where Jury presidents and members discuss and explain the reason for choosing the Grand prix winners in the respective categories.

     

     

    MxMIndia gets you an assortment of videos where Jury Presidents and members speak to Cannes Lions TV to explain why they chose the winning entry for the Grand Prix in different categories.

     

     

    1. Nick Worthington on the Promo & Activation Lions Grand Prix 2012: Jury President Nick Worthington talks to Cannes Lions TV about the 2012 Promo & Activation Grand Prix, which was won by Crispin Porter + Bogusky’s ‘Small Business Gets An Official Day’ for American Express. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=8VueDxGaCgA[/youtube]
    2. Gideon Amichay on the Direct Lions Grand Prix: Jury President Gideon Amichay explains why his jury selected Crispin Porter + Bogusky’s ‘Small Business Gets An Official Day’ for American Express as the 2012 Direct Lions Grand Prix winner. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=jt5tvuTobaw[/youtube]
    3. Gail Heimann on the PR Lions Grand Prix: Jury President Gail Heimann explains why ‘The Most Popular Song’ by JWT San Juan,Puerto Ricowas awarded the PR Grand Prix – the first in the country’s history. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=8t3HIi49v0U[/youtube]
    4. Lo Sheung Yan on the Outdoor Lions Grand Prix: Jury President Lo Sheung Yan explains why ‘#Cokehands’ and ‘The Invisible Drive’ were both awarded Grand Prix at Cannes Lions 2012. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=cTNNgv-hzdY[/youtube]
    5. David Jones on Creative Effectiveness Lions Grand Prix: Jury President David Jones explains why his jury selected BBH London’s Axe ‘Excite’ for American Express as the 2012 Creative Effectiveness Lions Grand Prix winner. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=GFGN5gqZNWg[/youtube]
    6. Mainardo de Nardis on the Media Lions Grand Prix: Jury president Mainardo de Nardis, OMD Worldwide’s CEO, explains why the ‘Google Voice Search’ campaign by Manning Gottlieb OMD London picked up the 2012 Media Lions Grand Prix. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=ZydFdfA9hE8[/youtube]
    7. Rob McLennan on the Radio Lions Grand Prix: Jury president Rob McLennan, the Executive Creative Director at Net#work BBDO, explains what set ‘Repellent Radio’ by Talent São Paulo apart from the other entries and earned it the 2012 Radio Lions Grand Prix. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=sEcalIah40w[/youtube]
    8. Bruce Duckworth on the Design Lions Grand Prix: Jury president Bruce Duckworth explains why this year’s Design Lions Grand Prix was awarded to ‘The Solar Annual Report 2011’ by SERVICEPLAN Munich. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=706cGnjT44Q[/youtube]
    9. Tham Khai Meng on the Press Lions Grand Prix: Jury President Tham Khai Meng explains why his jury selected United Colors Of Benetton Apparel’s campaign for the 2012 Press Lions Grand Prix. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=nlck0BMSCyE[/youtube]
    10. The Jury On The Cyber Lions Grand Prix: Three members of the Cyber Lions jury, including president Iain Tait, discuss the two winning Grand Prix pieces. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=CGPF9nkpavU[/youtube]
    11. Tom Eslinger on the Mobile Lions Grand Prix: Jury president Tom Eslinger explains why Google’s ‘Hilltop Re-Imagined For Coca-Cola’ was awarded the first-ever Cannes Lions Mobile Lions Grand Prix. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=qOqjRbjgE-s[/youtube]
    12. Avi Savar on the Branded Content & Entertainment Lions Grand Prix: Jury president Avi Savar explains what set the first-ever Branded Content & Entertainment Lions Grand Prix apart from the rest of the entries. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=6z380OGlyRg[/youtube]
    13. Espen Horn on the Film Craft Grand Prix: Jury President Espen Horn explains more about the Film Craft Grand Prix, indicating why it stood out from the crowd. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=PiPgwTtAZfU[/youtube]
    14. Rob Riley on the Titanium & Integrated Lions Grand Prix: Jury President Rob Riley takes a moment to give us some more information about why made the Titanium Grand Prix so special and worthy of the prize. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=2NSmpkR6Ap8[/youtube]
    15. Tham Khai Meng on the Film Lions Grand Prix: Jury President Tham Khai Meng takes a moment to reveal the 2012 Film Lions Grand Prix and explain why it picked up the prize. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=mA8OxP0gpNA[/youtube]