MxMIndia

Tag: Digitas India

  • To help brands scale at speed

    Digitas India collaborates with MoEngage

    Digitas India, which is part of the Publicis Groupe, has announced a strategic partnership with MoEngage, an insights-led customer engagement platform. This collaboration will empower brands to maximise the return on investment (ROI) from their customer engagement initiatives. Digitas India will now be a part of the MoEngage Catalyst Partner programme which helps brands scale at speed.

    Said Sonia Khurana, COO, Digitas India: “While brands and marketers continue investing in enhancing customer engagement, we recognise that, very often, these large investments are difficult to justify. We believe that the best ROI is possible with the right platform technology and the right depth of expertise. With MoEngage’s robust platform and our extensive martech experience, we are confident of unlocking higher customer value and driving greater return on clients’ investments.”

    Added Sanjay Kupae, Head Alliances and Partnerships, MoEngage: “MoEngage is thrilled to collaborate with Digitas India to empower brands with AI-driven customer engagement insights and solutions. Together, we’re committed to helping brands unlock the full potential of their engagement efforts, driving growth, and fostering long-lasting relationships.”

  • To handle marquee brands, including Figaro Olive Oil, Bertolli Olive Oil

    Digitas India wins digital creative mandate of Deoleo Olive oil

    Digitas India, a connected marketing agency within the Publicis Groupe, has won the digital creative mandate of Deoleo India Pvt Ltd., the global leader in olive oil with esteemed brands such as Figaro and Bertolli.

    This collaboration entrusts Digitas India with the creative and social media responsibilities for Deoleo’s marquee products, including Figaro Olive Oil, Bertolli Olive Oil and Figaro baby range. The objective is to transform these classic brands through cutting-edge digital narratives and enhanced consumer engagement. Digitas India will also help the brands to venture into new markets while reinforcing the allegiance of existing clientele and heightening awareness about olive oil consumption.

    Sonia Khurana
    Sonia Khurana

    Sharing her enthusiasm on the partnership, Sonia Khurana, Chief Operating Officer (COO), Digitas India, said: “We are excited about our partnership with Deoleo. Building a brand on social media takes a deep understanding of the platforms, how the audiences interact with the content on these platforms and an appreciation of the brand & category. We hope to bring the best of all these to make Figaro and Bertolli a success on social media.”

    Satarupa Majumdar
    Satarupa Majumdar

    Added Satarupa Majumdar, Marketing Director – India and Middle East, Deoleo: “Collaborating with Digitas India represents a significant step in our strategy to connect more deeply with our consumers leveraging social media. Their creative ideas align entirely with our brand ethos, and we are confident that this partnership will help us tell our story in more convincing and significant ways to our audience.”

    This partnership heralds the launch of a series of innovative campaigns designed to showcase the distinct attributes of Deoleo’s products while engaging a wider audience through creative and interactive social media marketing initiatives.

  • Duolingo now supports Telugu language alongside existing Hindi and Bengali

    Digitas takes Duolingo to Tollywood superstardom

    By Our Staff

     

    Duolingo, the popular language-learning app, has now added Telugu to its list of supported Indian languages, alongside existing Hindi and Bengali courses.

     

    Digitas India, the agency-on-record (AOR) of Duolingo, has created a social-focused campaign to raise awareness about the app’s new Telugu-to-English course in the southern states of Andhra Pradesh and Telangana, where Telugu is spoken.

     

    While people in this region are skilled and ready to face the world, their confidence often takes a hit owing to difficulties in communicating effectively in English.

     

    The objective of the campaign is to encourage users in Andhra Pradesh and Telangana to learn English using their local language. It not only helps them gain conversational confidence but also empowers them to pursue their global aspirations.

     

    To emphasize the enjoyable and free nature of Duolingo’s lessons, Digitas India also partnered with Roll Rida, a renowned Telugu rapper known for numerous Tollywood tracks. Together, they created a Telugu rap song that tells the story of how mastering English on Duolingo can transform anyone from a local star to a global sensation for Telugu speakers.

     

    Abraham Varughese
    Abraham Varughese

    Abraham Varughese, CCO, Digitas India said: “What a blast we had working on this campaign! From identifying local barriers to English fluency and unraveling cultural nuances, we took all that we learnt from the success of our brand strategy for Duolingo in India and brought it to life with Duo’s pushy motivation, irreverent humour and an authentic Telugu makeover.”

     

    Karandeep Singh Kapany
    Karandeep Singh Kapany

    Added Karandeep Singh Kapany, Country Marketing Manager at Duolingo India: “Telugu is one of the top 20 most spoken languages globally and we are happy to introduce a new Indic language course that helps Telugu speakers learn English. Our social-first campaign titled ‘Star Nunchi Global Star Avandi’ (From Local to Global Star) in collaboration with Digitas was aimed at referencing elements from the Tollywood industry. Digitas has played a pivotal role in making this campaign a remarkable success by keeping the brand’s authenticity alive and seamlessly blending elements which are specific to the heartland of Andhra Pradesh and Telangana.”

     

  • The positions: Senior VP & Head – Tech Services and VP – Media

    Digitas India beefs up top deck

    By Our Staff

     

    Mohammedullah Shaikh
    Mohammedullah Shaikh
    Richa Chugh
    Richa Chugh

    Digitas India has made key senior-level appointments. It has appointed Mohammedullah Shaikh, aka Shariq, as Senior Vice President and Head – Tech Services while Richa Chugh has been appointed as Vice President – Media. The appointments are in line with Digitas India’s plans to strengthen its core product offerings in keeping with the increasing demand for digital technology services & media solutions from the marketplace. The duo will report to Sonia Khurana, COO of Digitas India.

     

    Sonia Khurana
    Sonia Khurana

    Welcoming both to the agency, Khurana said: “Given our focus on delivering remarkable digital experiences, Richa, with her rich background in media and Shariq, with his varied experience in technology bring valuable inputs to the team. It’s also their new, interesting perspectives that are going to be instrumental in further supporting Digitas’ continued performance and execution of our growth plans. We’re thrilled to have them on board!”

     

  • Will encompass Communications, Media, Customer Experience and Digital Assets

    Digitas bags mandate for matter technology

    By Our Staff

     

    Ahmedabad-based Matter has appointed Digitas India as the agency for its digital communication mandate. Digitas will handle Matter’s digital marketing mandate, the scope for which will encompass Communications, Media, Customer Experience and Digital Assets, and Community Engagement across its Mobility and Energy Business verticals.

     

    Commenting on the association with Digitas India, Arun Pratap Singh, COO, and Co-Founder of Matter said: “At Matter, we are embarking on a journey to revolutionize electric mobility and energy storage space. Our innovative offerings will be represented through highly creative digital marketing and we’re glad to have partnered with Digitas, as they follow the philosophy of thinking new and leveraging the creative nuances to deliver highly compelling digital innovations, we are excited to start this journey with Digitas India by connecting with our customers creatively and helping them to transition to clean energy.”

     

    Welcoming Matter to its fold, Sonia Khurana, COO, Digitas India added: “It is our privilege to partner with Matter and to introduce the brand and product in the market. It is exciting to be a partner to the brand right from the incubation stage itself of the product. Our aim will be to stay true to our Connected Marketing philosophy and use the right mix of insight-driven creativity, technology, and media to drive brand love and adoption.”

     

  • To drive the creative output and strategic direction for numerous brands

    Digitas India appoints Abraham Varughese as CCO

    By Our Staff

     

    Abraham Varughese
    Abraham Varughese

    Publicis Groupe agency Digitas India has announced the appointment of Abraham Varughese as Chief Creative Officer. Abraham will be based out of Mumbai and will work closely with Digitas India’s Leadership Team which includes Unny Radhakrishnan (CEO) and Sonia Khurana (COO) in driving the creative output and strategic direction for numerous brands at Digitas India.

     

    Sonia Khurana
    Sonia Khurana

    Welcoming him to the agency, Khurana said: “As CCO, Abraham will play a key role in setting and driving the future direction of our creative strategy. With his creative firepower, we look forward to unlocking more opportunities to connect with our client’s audiences in meaningful ways, combining creative thinking, tech, data and media. He is a modern communicator, a courageous leader and his lived-in experiences from around the globe adds great texture to our team.”

     

  • He will report to Sonia Khurana, COO of Digitas India

    Digitas appoints Suraj Nambiar to head West

    By Our Staff

     

    Suraj Nambiar
    Suraj Nambiar

    Digitas, the global marketing and technology services brand of the Publicis Groupe, has announced the appointment of Suraj Nambiar as Senior Vice President and West Head. He will report to Sonia Khurana, COO of Digitas India.

     

    Welcoming Nambiar to the agency, Khurana said: “We’re delighted to have Suraj join us as head of our Mumbai office. In a platform world, multiple disciplines like technology, data, creative and media come together to deliver customer experiences and solve business challenges. All our assignments now are in these areas. Suraj’s rich experience in media, digital and communications plus his entrepreneurial streak is what we need to continue to raise the bar”.

     

    On joining the agency and his role ahead, Nambiar added: “We are living in a truly connected world and I am excited to be part of Digitas given its deep expertise and focus on technology and communications in creating digital experiences. These last few days I have been working with a very talented team, across different disciplines and I am looking forward to create some amazing work together.”

     

  • As SVP and Head of Planning

    Abhishek Chaturvedi joins Digitas

    By Our Staff

     

    Abhishek Chaturvedi
    Abhishek Chaturvedi

    Digitas, the global marketing and technology services brand from Publicis Groupe, has announced the appointment of Abhishek Chaturvedi as Senior Vice President & Head of Planning. Abhishek will report into Sonia Khurana, COO of Digitas India.

     

    Sonia Khurana
    Sonia Khurana

    Said Sonia Khurana, COO of Digitas India: “It was a deeply thought-through decision to get someone with Abhishek’s experience and expertise into our fold. His specialty in decoding consumer behaviour, understanding of brand and business will complement and strengthen our current planning function immensely. Working with him in the last couple of weeks has been an absolute pleasure. It’s reinforced that not only is he going to be a great partner to our creative teams but also to our clients. Makes me very excited and confident about the future.”

     

    Added Chaturvedi: “We are about being a ‘Connected Marketing Agency’ and our business is about forging meaningful connections – whether it is between people, brands or businesses. All my interactions with Sonia Khurana (COO), Mark Mcdonald (EVP & Head of Creative) and Unny Radhakrishnan (CEO) have been energising and positive. Here’s a set of people absolutely determined about creating great work and I look forward to creating some magic together.”

     

  • To promote new collection of audio wear products for women

    Boat sails with Digitas

    By Our Staff

    Lifestyle brand Boat has launched its new Trebel range audio products for women with a campaign designed and conceptualised by Digitas.

    Said Aman Gupta, Co-Founder and CMO, Boat: “We at Boat feel that women deserve specific range of products that cater to them. They deserve an experience, designed to perfection both in terms of aesthetics and quality.”

    Added Siya Wadhawan, Brand Manager, Boat: “Being a female myself, I have witnessed that there is a strong urge in us, to explore more and celebrate our individuality. What’s better than having a vibrant range of audio-wear that is specifically designed to match up to our needs of flaunt-worthy designs and cutting edge technology? Digitas has been our partner for this campaign enabling us deliver the right message, to the right set of audience.”

    Said Sonia Khurana, COO – Digitas India: “Spirit-sappers swarm the internet in these times. Boat’s Trebel, the new feisty collection for women, provided the perfect backdrop to highlight the spirit that makes up boatheads – to not be mute but to stand-up, have a voice, and push back in style. The Trebel Anthem, and the #RebelRepliesOnly activation on IWD are just the first-of-many opportunities to showcase what the brand believes in. We’re so excited about the great partnership with Boat and what’s to come”.

     

     

  • The ad campaign is titled Rock’In India

    Boat partners Digitas for new campaign

    By Our Staff

     

    Homegrown brand Boat (or boAt as it writes its name) announced has launched an ad campaign Rock’In India.  Conceptualised and executed in partnership with its creative partner Digitas India, the idea was to create a progressive narrative around boAt’s Make in India initiative and using their global platform to show the unique creativity that hides in our country.

     

    Speaking on the launch, Aman Gupta, Co-Founder and CMO, Boat said: “We are an extremely proud homegrown brand and we’re all geared up to take the leap towards making audio products within India. Digitas has been our partner   since some time now, we really look forward to continue doing some great campaigns with them.”

    Added Sonia Khurana, COO – Digitas India: “We are extremely proud to be a part of boAt’s exciting journey. Having become the 5th largest wearable brand globally in just five years, boAt is a brand that can celebrate home grown talent like no other. And that’s what

  • The campaign was conceptualised by Digitas India

    Goodknight launches ‘Rakshak Ki Rakhi’ for frontline heroes

    By A Correspondent

     

    Goodknight, the mosquito repellent brand, took on an initiative to protect frontline heroes in the battle against Covid-19. Conceptualised by Digitas India, ‘Rakshak Ki Rakhi’ was a special rakhi made by kids with Goodknight Patches that offered active protection from mosquitoes.

     

    Commenting about the initiative, Mark Mcdonald, Executive Vice President and Head of Creative, Digitas India said:  “Our frontline heroes have been out there protecting us day in and day out. When we realized the added risks the monsoon poses to them, in the form of mosquito-borne diseases, we wanted to do our part to protect them. That was the genesis of the idea and the Rakhi – one of the most powerful symbols of protection – was the perfect way to do it. It’s a lovely initiative that’s true to brand GoodKnight’s ethos, and uses the product in a unique way. Needless to say, it’s extremely gratifying to play a small part in protecting the heroes who’re out there protecting us.”

     

    Speaking about the initiative, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Limited (GCPL), said: “We salute the unwavering spirit of the front-line workers to serve the country during these testing times. As these warriors ensure people are protected and cared for, we thought of doing our bit by protecting them from mosquitoes. We did this on Raksha Bandhan, an annual ceremony symbolising the bond of protection, and effectively used Goodknight mosquito repellent patches. We reached out to doctors, policemen, and healthcare workers with a one-of-a-kind ‘Rakshak Ki Rakhi’ featuring Goodknight patches along with a special message extending our appreciation and gratitude.”

     

     

  • Digitas is the agency behind the exercise

    ‘My Jeep Story’ represents bond of Jeep owners with nature

    By A Correspondent

     

    For many decades, the Jeep brand has been the calling of the off-road enthusiast. Jeep has now unveiled a film follows Kartick Satyanarayan, the co-founder of Wildlife SOS, an NGO that rescues and rehabilitates at-risk wild animals.

     

    Said Rahul Pansare, CMO & Head PR – FCA India Automobiles on the film: “My Jeep Story was created to celebrate the stories of Jeep owners who live a life that inspires many in a very unique and a special way. These are people who believe in Freedom & who live an exceptional Jeep Life – a life of adventures, passion, and accomplishments. Because at the end of the day, you don’t just drive a Jeep, you drive a lifestyle. And we are extremely proud of the life built by Kartick and Wildlife SOS. The team has done an amazing job in capturing Kartick’s story and his creditable contribution to Mother Nature.”

     

    Added Mark Mcdonald, EVP and Head of Creative, Digitas India: “We all talk about the importance of preserving our natural ecosystem, but here’s someone who truly walks the talk. Kartick’s story has everything – courage, nobility, and a cause that’s second to none. With everything going on in the world, he’s a beacon of hope that someone out there is spending every waking hour taking care of the planet and its residents. And it’s heartening to see Jeep – a brand so intrinsically woven into the outdoors and nature – help him further his cause and tell his story. A story that packs in all the emotions of the wild, and gives us a unique behind the scenes look into an incredible man and his mission.”