MxMIndia

Tag: DigitalF5

  • DigitalF5 to work on complete creative mandate for BMW Motorrad in India

    BMW Motorrad appoints DigitalF5 as its creative agency

    By A Correspondent

     

    BMW Motorrad, a subsidiary of the BMW Group which started operations officially this year, has appointed DigitalF5 to manage its complete creative mandate. DigitalF5 will manage creative, internet, social content and digital media buying. The account will be serviced from DigitalF5’s Delhi office.

     

    Said Vikram Pawah, President, BMW Group India: “The entire BMW brand is emotionally charged by the flair of BMW Motorrad. Today, BMW Motorrad has already become the most anticipated and exhilarating brand to enter India. We see tremendous potential in this country and we are pleased to work with DigitalF5 to build unique brand identity with creative initiatives and innovative ideas.”

     

    Barin Mukherjee

    Added Barin Mukherjee, Co-Founder and CEO, DigitalF5L “The DigitalF5 team is delighted to have been appointed following, what is probably, the most prestigious pitch of the year for us. We are incredibly excited and look forward to work on new opportunities with BMW Motorrad in India and trigger a new era of motorcycling which expresses a certain lifestyle and manifests the motto Make Life a Ride.”

     

  • To focus on storytelling as a new approach to brand building in the category

    DigitalF5 acquires the digital mandate for Livpure

    By A Correspondent

     

    DigitalF5 has bagged the digital mandate for Livpure, a leading water and air purifier solution providers for commercial and home applications. DigitalF5 will now manage the digital brand building activities of Livpure including website, search marketing, social content and mobile solutions. The marketing mandate was won as part of the multi-agency pitch which saw participation from other leading digital marketing agencies.

     

    Commenting on DigitalF5’s selection, Sushil Matey, Director  Livpure said: “Team DigitalF5 has a unique ability to differentiate between conversations with their category context. The organization has a proven track record of intensely mapping the consumer journey and then precisely utilizing the right opportunity with the most appropriate communication peg. We are happy to join hands with DigitalF5 and are confident that it will help us in creating a truly unique brand image of Livpure.”

     

    Added Barin Mukherjee Co-Founder & CEO, DigitalF5: “Livpure is already a well-established player in its segment with a strong brand identity. However, like many other players in the category of water and air purifiers, it has so far focused on performance-oriented marketing operations. However, the target going forward is to focus on digital initiatives in enhancing its brand engagement and this is where our expertise comes in. We look forward to assisting Livpure in its goal of truly connecting with and educating its customers.” The business would be managed by digitalF5 Delhi office.

     

  • Wins the mandate ahead of the leading marketers in a multi-agency digital pitch, to manage brandVictorinox on digital and also manage the online business of GuteReise, an authorised retail dealer of brand Victorinox

    DigitalF5 bags the complete digital marketing mandate for Victorinox

    By A Correspondent

     

    DigitalF5 has acquired the digital marketing mandate of Victorinox, makers of the Swiss Army Knife and utility products such as cutlery, watches and travel gear.

     

    The win includes managing the online business of GuteReise.in which is an authorised retail dealer of the brand Victorinox and has over 15 stores across multiple cities in the country.

     

    Commenting on the acquisition, Barin Mukherjee Co-Founder & CEO,  DigitalF5 said: “It is a very rare opportunity for us to be an end-to-end services provider and yet remain an integral part of a brand’s business growth trajectory on the digital domain. To associate with such a massive global brandname as Victorinox, with an integral business connect rather than just advertising campaigns is indeed a welcome challenge for us at F5.

     

    Explaining the reasons behind his choice of agency, Colonel Chandhoke, MD Victorinox India, said, “We chose DigitalF5 primarily because of their understanding and capabilities on e-commerce as a space.  Theirability to build cross functional teams, set up processes that work in sync with Victorinox team and integrationof each component of e-commerce todeliver the desired consumer experience is what distinguishes them from other organizations.”