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Tag: Digital Quotient

  • Integrated platform for mining data for real-time audience-marketing intelligence

    Audience Marketing Platform – arQ unveiled by Digital Quotient

    By A Correspondent

     

    Digital Quotient, a leading data-driven social and mobile marketing firm has announced the launch of arQ, a path-breaking audience-marketing platform that analyzes integrated data from various sources and creates real-time actionable audience marketing intelligence. In the current digital ecosystem, a user connected 24×7 on the go receives around 10,000 marketing messages in a day and on an average the attention span is merely 5 seconds. Custom-content is the only way to break the clutter and connect with audiences. arQ’s audience marketing intelligence helps marketers to create customized digital user experiences. The marketing intelligence derived from arQ can be integrated across multiple mediums – social, mobile, web and video, ensuring maximum impact and ROI.

     

    The key differentiator for arQ is its holistic analysis and transformation of gathered data into real-time unique audience buckets. These buckets enable marketers to segregate the target audience and reach out to them with the right message at the right time. This approach eliminates all the guesswork and media spillover of the traditional digital marketing approach based on inventory.

     

    Vinish Kathuria, COO, Digital Quotient (DQ) shared, “In a world where consumers are using multiple devices and are flooded with endless choices, it is not surprising to note increasing spends on digital advertising by brands. There is a paradigm shift occurring in the digital marketing world which now demands customized marketing experiences not functioning in silos but integrated across multiple platforms. At Digital Quotient, we are committed to improve the user-experience across multiple mediums by focusing on the audience rather than inventory. arQ promises to translate online user behaviour into actionable intelligence for marketers. Thus, helping marketers to make the most effective business decisions and strategies by incurring the minimum cost.”

     

    With the launch of arQ, Digital Quotient focuses on an audience-first approach in all marketing strategies. arQ aims at reducing the time and effort required by marketers to deliver impactful, functional and engaging user experience which converts a user into consumer. In a complex and crowded Digital ecosystem this turns out to be a rather pressing need for most CMOs and marketers. arQ not only provides to run cross channel campaigns,  but also enables real-time bidding and audience buckets from which a marketer can find its most relevant target audience and reach out to them bang on time.

     

  • The move is in line with Digital Quotient's aggressive move into arena of Data Analytics and Audience Marketing to provide holistic solutions to its wide customer base

    Digital Quotient appoints new Sales Head

    By a correspondent

     

    Leading data driven social & mobile marketing firm has announced the addition of Bhaskar Singh to its team of Digital Enthusiasts. The move is in line with Digital Quotient’s aggressive move into arena of Data Analytics and Audience Marketing to provide holistic solutions to its wide customer base. Bhaskar Singh joins Digital Quotient as Sales Head for their Audience Marketing Platform.

     

    Prior to joining Digital Quotient, Singh worked with Tribal Fusion, now known as Exponential as the Interim National Sales Director where he was responsible for Heading & Managing National Advertising Sales. Mr. Singh also handled online sales for leading regional news media group Malayala Manorama, and has also worked with Infomedia India Ltd.

     

    At his current role, Mr. Singh will be heading nationwide sales strategy and revenue generation for Digital Quotient with a focus on business development, establishing contacts and creating growth opportunities.

     

    Commenting on the new appointment, Santosh Kumar, Head Digital Marketing at Digital Quotient said, “We are committed to bringing the best practices and values from the industry through creativity, technology and analytics. Our Audience Marketing platform is a key division that helps our clients to reach right target audience by mapping intent, behavior and relevance and provide effective insights in digital media buying. Mr. Singh brings sound knowledge and experience of selling digital solutions to clients which will add more value to our vision and growth.”