MxMIndia

Tag: Digital OOH

  • Has executed a 360-degree marketing campaign

    Republic Bangla escalates campaign for launch

    By Our Staff

    Republic Media Network has conceptualised a host of marketing initiatives communicated via Brand partnership, Outdoor innovation, On-Air Radio Campaign, Print Ads, B2B trade marketing exercise, and Social media campaigns to promote its soon to launch Bengali channel.

    It has partnered with the hospitality chain Wow Momo & Wow China restaurants, where the channel has ingeniously positioned Republic Bangla as the headquarter for Regional News in the Bengali language. The retail chain has over 100 outlets across the city of joy ‘Kolkata’, and the average monthly reach of these outlets are over 6 lacs – 7.5 lacs dining and taking away, all the most over 4 lacs individuals are receiving the brand communication in every single delivery from Wow Momo & Wow China via partner add delivery system.

    The campaign has over 150 billboards, two transit media AC Metro Train & branded van roaming across the city. The brand is widely visible in 13 cities of West Bengal & North East and covering over 50 million population of West Bengal with well-planned locations.

    The Digital OOH at the metro station’s ticket window is capturing the attention of every single commuter with eye-level placement of the screens. Republic Bangla is running the campaign at 24 metro stations with the availability of 233 screens in total. The brand Republic Bangla is easily visible over 35 times per hour and as per the records of Metro authority of Kolkata daily 2.5 lacs transactions are happening from the date campaign has launched.

     

     

  • Takes a big step into the future of DOOH

    Kinetic India hosts workshop on programmatic advertising

    By A Correspondent

     

    In order to create awareness and bring other media partners at par with industry trends, Kinetic India hosted a workshop on programmatic advertising Digital OOH (DOOH) on July 12, 2019 at the GroupM Mumbai office.

     

    Classified as a by-invite only event, among the renowned media partners in attendance were Vyoma Media, Armour Digital OOH, All About Outdoor, Times Media, Signpost India, Jagran Engage, PlayAds and Skyrams. Along with Kinetic, industry veterans such as Bharat Khatri – Country Head of Xaxis, Kyle D’lyma – Associate Product Director of Xaxis, and Mayuresh Phadke – COO and Co-founder of LEMMA Technologies were key speakers at this exclusive event.

     

    Iterating the vision of Kinetic, the workshop began with insights from Rachana Lokhande, Co-CEO of Kinetic Worldwide, India. Said Lokhande: “The purpose of the workshop has been to get media and technology partners to collaborate and build the programmatic ecosystem by marrying data across sources and platforms together to provide a seamless experience.”

    Added Bharat Khatri, Country Head, Xaxis India: ‘’Programmatic is often conflated with actions like retargeting, conversions, real time optimization & audience targeting. However, an advanced programmatic stack (DMPs, DSPs and SSPs) can map out many contexts such as consumer-proximity store, store visits, live triggers – weather, cricket scores and many other signals that ensure the right ad is served to the right person at the right moment. By nature, DOOH inventory is a perfect way to deliver relevant messages to consumers who are on the go. With the power of programmatic, DOOH is an automated inventory buying/selling process which takes advantage of location data to drive more meaningful measurement, quality engagement, allowing advertisers to scale omnichannel strategies.”