MxMIndia

Tag: digital entertainment

  • The speakers at Pixels 2018 were unanimous on the way forward for the digital entertainment industry

    Digital entertainment industry calls for joint effort to combat piracy

    By A Correspondent

     

    Representatives from India’s entertainment industry joined hands to discuss and dissect topics such as piracy, self-regulation, consumption patterns of new age users, evolving patterns and preference of viewers and many more such ‘need of the hour’ topics at Pixels 2018 organised by IAMAI. The speakers at Pixels 2018 were unanimous in their views that the way forward for the digital entertainment industry, which is experiencing exponential growth, would be join hands and devise ways to combat piracy.

     

    In his speech, Balsing Rajput, Superintendent, Cyber Cell, Maharashtra Police appealed to the digital entertainment fraternity to work together and help the government fight piracy, intellectual property threat and counterfeiting. He also highlighted the progress of ‘Maharashtra digital crime unit’ which has induced the government to create about 43 police stations to combat digital crimes. 2700 websites were found to be explicitly pirating Indian content that was monitored and among which 153 websites have already been shut thus making major savings for the industry.

     

     

  • The One Digital Entertainmenttalent ​wil create a special Yatra playlist as a part of the association

    Yatra.com partners with Prajakta Koli to create engaging experiences

    By A Correspondent

     

    Prajakta Koli

    Yatra.com has partnered with YouTube sensation PrajaktaKoli, a One Digital Entertainment talent. Koli, who has over 1 lakh subscribers on her channel, will create a special Yatra playlist called ‘Mostly Yatra’.

     

    Known for adding humourto the most mundane things that we come across in our daily life, through this series, she will be seen imparting her ‘Yatragyaan’ which is her witty take on being a traveler and various experiences and encounters that one comes across while you are travelling. The playlist consist of videos that range from the types of people on a road trip to the types of Indian travellers. ‘Mostly Yatra’ is a fortnightly property with videos being released every alternate Thursdays on Prajakta’s handle.

     

    Commenting on the association,Gurpreet Singh Bhasin, COO and co-founder of One Digital Entertainment said: “It’s great to be able to collaborate with India’s leading travel website, and for them to be interested in PrajaktaKoli only reinforces our belief in the digital talent we nurture. Mostly Yatra is a great concept and Prajakta being youth favorite because of her relatable fresh and quirky content, we are sure to appeal to the masses. This is a great collaboration for all three brands we think – Yatra.com, One Digital Entertainment and PrajaktaKoli.”

     

    Said ​Vikrant Mudaliar, CMO, Yatra.com: “Yatra has always been exploring new and innovative digital ideas. With youth being the largest consumer of digital content and Prajakta, being such a popular youth icon, we decided to collaborate with her. The idea was to showcase a light hearted, tongue – in – cheek take on various travel situations and that’s exactly what has been executed very well by Prajakta and her team.”

     

  • MSM has announced the launch of Sony Liv, its first digital entertainment channel, providing entertainment on the go

    Sony goes Liv with digital entertainment

    By A Correspondent

     

    Multi Screen Media (MSM) has announced a new product for digital entertainment, Sony Liv. Sony Liv is MSM’s new Video-on-Demand service, which will provide viewers a world-class viewing experience of their favourite shows from the Sony stable – Sony, Sab and Max. Viewers can watch ACP Pradyuman solve the most interesting cases on CID, revisit the most hilarious episodes of Comedy Circus and watch the 1st ever episode of Taarak Mehta Ka Ooltah Chashmah, online, on their personal mobile handsets and tablets, on the go, at their convenience.

     

    Apart from current shows, Sony Liv also gives viewers a chance to watch past episodes of their favourite shows on Liv Classics. In addition to episodes of all-time favourites like Jassi Jaisi Koi Nahin, Kkusum, Heena, Boogie Woogie, Movers & Shakers and Office Office, Liv will also showcase a large archive going back 17 years of movies and special events like Stardust and Filmfare Awards.

     

    The Sony Liv application is available globally for free, online on www.SonyLIV.com, for download on major app stores iTunes and Google Play (Android).

     

    Man Jit Sigh

    Commenting on the new initiative, Man Jit Sigh CEO, MSM said, “Liv is aimed at providing entertainment on the go for young India on the move. With the launch of this user-friendly and highly interactive application, Sony is slated to change the way this nation consumes entertainment. It is a great platform for brands to enhance their engagement and interactivity with today’s young consumers.”

     

     

     

    NP Singh

    NP Singh, COO, MSM, said, “Innovation is the bedrock of business at Sony and our latest offering, Sony Liv reiterates our commitment to engage and interact with our audience in a whole new way. Sony’s shows like Bade Achhe Lagte Hai, Comedy Circus, CID and Sab’s shows – Taarak Mehta Ka Ooltah Chashmah and FIR have very high repeat value and have been rated amongst the most viewed shows online. Through Liv, we want to strengthen our viewership in the digital space and provide the best entertainment preferences to our audience.”

     

  • Reliance Entertainment (Digital) COO Manish Agarwal tells MxM India why the cloud can benefit everyone, and how.

    @FF12: No alternative to the cloud: Manish Agarwal

    By Rishi Vora

     

    Manish Agarwal, COO, Reliance Entertainment (Digital) spoke to MxM India on the sidelines of a session called “Digital Entertainment with Connected Devices and Cloud Based Services”, in which the panel consisted of Umang Bedi of Adobe Systems, Richard Craig McFeely of Tata Communications, Sameer Pitawala of UTV Interactive, Manish Agarwal, and Ravindra Velhal of Intel.

     

    Takeaway points from the session

    Cloud technology is all about providing an experience to the consumer. That’s one thing. The second thing is, there is no alternative for any service providers to not to go to the cloud. There is no choice to anyone; everybody has to go to the cloud. The question is the benefit of the cloud and the extent of monetization that can happen on the cloud will be limited to the extent of infrastructure investments. So, the key message is that the cloud is a reality – everybody has to work around it, be it the producer or a retailer like Big Flix or a content aggregator…

     

    The question is when can you really monetize and how can you provide the best consumer experience.

     

    [youtube width=”400″ height=”250″]http://www.youtube.com/watch?v=sSJUNAh1X8E[/youtube]

    Video By Shruti Pushkarna

    How does Reliance use cloud technology for the services it offers?

    If you look at Big Flix, all the content user information is on the cloud. And we’re already kind of using that piece. That is the only way we can provide a seamless experience across devices – across desktop, laptop, smartphones, in your office, your home. All this is not possible without the cloud. So we’re using it extensively for Big Flix. We also use the same technology when we publish mobile games, so if you want to play a game, you can play on any platform using the cloud service.

     

    What it means to the consumer

    For the consumer it is very simple. Keeping aside the technical mumbo-jumbo, I can watch a video whenever I want on whichever device I want from the point I left – I can restart. So it gives me a complete seamless video-watching experience across devices and locations.