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Tag: Digital Asia Festival Awards

  • New Zealand took home the most awards (10), closely followed by Australia with 9 and China and Japan both with 6. India and the Philippines shared fifth slot with four metals each

    4 Indian entries win at 2013 Digital Asia Fest

    By A Correspondent

     

    Digital marketing agency bagged two silvers for Tata Docomo, Interactive Avenues won a Silver for eBay and PHD India bagged a Bronze for Hindustan Unilever.

     

    These were the four winning entries from India at the 2013 Digital Asia Festival Awards which honoured the best in Asia Pacific’s digital marketing.

     

    Led by jury president Jason Kuperman, Vice President of Omnicom Digital for Asia Pacific, India, Middle East & Africa, the jury awarded a total of 47 winners from a shortlisted 80 pieces of work. They have given one platinum, 13 gold, 14 silver and 19 bronze awards across 26 categories. The much sought after platinum award was given to DDB Group Sydney for ‘TrackMyMacca’s’, their iPhone App for McDonald’s Australia.

     

    Speaking about the entries and the standard of work, jury president Mr Kuperman said, “The work that won the platinum and even the gold winners were campaigns that represented digital at their heart and were able to solve a problem in a way that traditional communication cannot. The strongest work had really good craft, design, a good level of creativity and was able to solve a problem and deliver real value”.

     

    New Zealand took home the most awards (10), closely followed by Australia with 9 and China and Japan both with 6.

     

    The Digital Asia Awards 2013 Agency of the Year Award, given to the agency that has amassed the most points across all categories, was presented to Colenso BBDO New Zealand.

     

    Commenting on the awards, Terry Savage, Chairman of Lions Festivals says, “What has emerged from the awards is a sense of the regions’ ability and drive within the digital market. The winners are truly deserving of their awards for their stand-out pieces of digital marketing.”

     

    The winning work is now available to view on the website at www.digitalasiafestival.com.

     

     

    Category Award Agency Advertiser Campaign Title
    Search Silver Interactive Avenues eBay There’s always a first time with eBay
    Display, Banners etc Silver ibs Tata Docomo Hyper Personalisation – The World’s CRM Powered Personalised Web Banner
    Digital Media Innovation Silver ibs Tata Docomo Hyper Personalisation – The World’s CRM Powered Personalised Communication Platform
    Loyalty Campaign Bronze PHD, India Hindustan Unilever Good Life Club

     

    2013 Winners by Country:

    COUNTRY TOTAL
    New Zealand 10
    Australia 9
     China  6
     Japan 6 
     India 4 
     The Philippines  4
     Singapore 3 
     Malaysia 2 
     Thailand 2 
     Hong Kong  1

     

  • Japan leads with the most shortlisted entries (14) followed by Australia (13), New Zealand (10), China (9), Hong Kong (9), India (7), Singapore (7), The Philippines (5), Malaysia (4) and Thailand (2)

    7 Indian entries in Digital Asia Fest shortlist

    By A Correspondent

     

    Indian works haven’t been doing well in the various digital media awards. So when there’s news that at the shortlists announced for the Digital Asia Festival Awards, seven Indian entries occupy pride of place, there’s some relief.

     

    Chaired by Jason Kuperman, Vice President of Omnicom Digital Asia Pacific, India, Middle East & Africa, the jury consisting of 40 industry professionals made up of leading client marketers, digital media practitioners and agency strategists, judged 506 pieces of work based on strategy, creativity and innovation, execution and results with a total of 80 entries making it onto the shortlist. Japan leads with the most shortlisted entries (14) followed by Australia (13), New Zealand (10), China (9), Hong Kong (9), India (7), Singapore (7), The Philippines (5), Malaysia (4) and Thailand (2). India is joint sixth in the tally.

     

    Commenting on the judging process so far and the quality of the work, some jury members had the following to say:  “I found this year’s entries seamlessly integrating technology into the creative leap turning the communication into truly refreshing and engaging consumer experiences. Several of the shortlists had started with a fabulous consumer insight and market/media opportunity that had never been explored before. We saw a lot of first-of-its-kind innovations and we could see technology playing along beautifully with the big idea. That’s a very encouraging sign,” said Meera Sharath Chandra, Founder CEO & CCO, Tigress Tigress

     

    Added Ashok Lalla, Global Head – Digital Marketing, Infosys: “The work that stood out for me was based on a single sharp insight and a strong idea – simply presented and well executed. Several entries made me go, Aha, wish I had thought of it!” –

     

    The winners of the 2013 awards will be announced online through www.digitalasiafestival.com on November 18.