By Our Staff
Vivek Malhotra, Group CMO, India Today Group, has been elected Chairperson of the Digital Advertising Council (DAC), which functions under the aegis of Internet and Mobile Association of India (IAMAI). Bharat Gupta, CEO, Jagran New Media and Arun Srinivas, Director & Head – Ad Business, Meta, have been appointed Co-Chairs of the DAC.
With over 110+ active members including agencies, publishers, affiliates, adtech and martech companies, DAC engages with more than 500 brands, 250 agencies and 100 publishers through various conferences, roundtables, and offsites.
Notes a communique: “The new leadership team will play a pivotal role in guiding DAC and its digital advertising stakeholders to work towards the goal of the growth of the digital advertising sector. Along with this they will also be overseeing and supporting the three Task Force Groups viz. Unified Standard Measurement, Cookieless Future and Affiliate Best Practices. Additionally, they will continue to interact regularly with the Ministry of Information and Broadcasting, ensuring that the interests and concerns of the digital advertising community are effectively represented in regulatory discussions and decision-making processes.”