MxMIndia

Tag: Digit Insurance

  • To improve health insurance perception among millennials

    Digit Insurance launches new YouTube series

    By Our Staff

     

    Go Digit General Insurance, a general insurance company, has released a new series on YouTube named ‘Simply Put’. The series will focus on simplifying complex financial decision making, including insurance, using pop-culture references, memes, data visualizations and more.

     

    Commenting on the newly-launched YouTube series, Tanya Marwah, Vice President and Head – Brand Marketing, Digit Insurance said: “The ‘Simply Put’ series is one of our latest conquests towards making insurance simple. Tackling inherent biases, doubting the real value of health cover or thinking of insurance through different life stages is something we have all done at some point in time. The series will demystify these complex ideas, albeit through simple and easy-to-understand references, all in a fun narrative that people would hopefully love watching.”

     

     

  • Celebrates the insurer’s robust growth

    Kohli jigs in Go Digit Insurance film

    By Our Staff

     

    Go Digit General Insurance announced the launch of its new brand campaign with brand ambassador Virat Kohli.

     

    Said Tanya Marwah, Vice President, and Head – Brand Marketing, Digit Insurance: “Over the last 4.5 years, we have stuck to our mission of making insurance simple and accessible. Our customer base today is a testament to our efforts and the new brand campaign is a celebration of this milestone. The collective trust of our customers and partners has helped Digit scale in a way that the company is now present across most geographies and what better way to commemorate this than a catchy new anthem and hook step by everyone’s favourite, Virat Kohli.”

     

     

  • To increase awareness for insurance and recall for Digit Insurance

    Virat Kohli joins Digit Insurance as brand ambassador

    By Our Staff

    Digit Insurance has announced that Virat Kohli has joined them brand ambassador. The baseline of the campaign is ‘Digit, the almost five-star customer-rated insurance.’ Made by Stirred Creative, the campaign #SwitchToDigit with this 30 second ad comes ahead of the start of the IPL season.

    Said Vivek Chaturvedi, Chief Marketing Officer, Digit Insurance: “Insurance in India is highly underpenetrated. Therefore, our marketing objective was to increase the awareness for insurance and recall for Digit Insurance. And who better than the very passionate youth icon, Virat Kohli, for the same, who is loved by every age group of Indians. Plus, at Digit, we believe that insurance can be simple and fun. Therefore, we wanted to keep that fun element in our campaign, too. From a brand perspective, we wanted to highlight that Digit has earned the trust of 1.5 crore Indians for their car, bike, health and travel insurance, and that reflects in our almost 5-star customer rating on Google and Facebook.”

    Added Edward Anthony, Founding Partner, Stirred Creative: “Our brief was straightforward. We had Virat, a 5-Star rated player and Digit, an almost 5-Star rated insurance. All we needed to do was to marry these two in a fun way. And with IPL around the corner, #SwitchToDigit was conceptualised with a twist that would leave people with a smile at the end.”