MxMIndia

Tag: DigiStreet

  • To enhance brand visibility

    DigiStreet bags mandates for Jagat Pharma & Dr Basu Eye Hospital

    DigiStreet Media, an independent marcom agency, has been awarded the digital mandate following a multi-agency pitch for Jagat Pharma, an Ayurvedic brand specialising in eye and health wellness solutions. The mandate also includes Dr Basu Eye Hospital, known for its Ayurvedic treatments for eye disorders such as cataracts, glaucoma, myopia, hypermetropia, and retina-related issues.

    Commenting on the association, Darpan Sharma, the CEO and Strategist at DigiStreet Media, said: “At DigiStreet, we believe in creating real & meaningful connections between brands and their audiences. With this mandate we aim to create impactful strategies further solidifying the partnership and driving evocative engagement to enhance brand resonance in the digital sphere. Moreover, with ‘Happy Health to You,’ and ‘Vision of Wellness’ we aim to evoke a sense of warmth and positivity, inviting individuals to embrace the profound connection between Ayurvedic care and genuine happiness. These are not merely taglines, but a heartfelt invitation to experience wellness in its truest sense.”

  • To develop developing the brand's communications

    DigiStreet wins Padmini VNA Mechatronics mandate

    By Our Staff

     

    DigiStreet Media has secured the digital mandate for Padmini VNA Mechatronics Ltd. along with Clean Mobility Technologies’ (a part of Padmini VNA Mechatronics), automotive component manufacturer.

     

    Commenting on the collaboration, Kavish Arora, Chief Operating Officer of DigiStreet Media, said: “We are thrilled to partner with Padmini VNA Mechatronics Ltd, a brand synonymous with innovation and precision in the automotive industry. Our team at DigiStreet Media is geared up to leverage our digital expertise to amplify Padmini VNA’s online presence, engage its audience, and drive digital success. This collaboration reflects our commitment to delivering impactful digital strategies that resonate with the goals of our esteemed clients.”

     

    Added Sachin Chaudhary, Manager Corporate Communications of Padmini VNA Mechatronics Ltd:  “In today’s fast-paced digital landscape, having a robust online presence is important for connecting with our audience and staying ahead in the competitive automotive market. We are delighted to join forces with DigiStreet Media for creativity and innovative digital solutions. We look forward to a fruitful partnership with them.”

     

  • Film conceptualised by DigiStreet agency

    Sirca Paints unveils festive brand campaign

    By Our Staff

     

    Sirca Paints India Limited launches a new brand campaign for the festive season. The 360-degree digital campaign was conceptualised by DigiStreet digital marketing agency.

     

    Apoorv Agarwal , Joint Managing Director, Sirca said: “Since its inception, Sirca India is synonymous with premium décor and imparting quality experience, catering to the niche that it serves. The idea behind this campaign was to make Sirca an essential part of people’s celebrations as we truly autograph it with our best-in-class products, services, and the value we add to upgrade their quality of life. I believe it has surely spoken to the heart of its viewers, hence, translating the message that we intended to deliver.”

     

    Added Darpan Sharma, CEO and Strategist of DigiStreet digital marketing agency: “The film is about creating a connection with the audience during an important festive occasion for the category, since the brand has roots in Italy. However, we wanted to bring forth core modern Indian sensibilities and lifestyle. As a result, the team decided on the film’s overall look during concept development, elevating the style because that is important for the brand, creating a connection through surprise, showcasing the product through visual narrative, and ultimately showing the celebration between couple while placing Sirca as an integral, lifestyle and home decor need.”