MxMIndia

Tag: DigiLED

  • Conceptualised by Rediffusion Dentsu Young & Rubicam

    Eveready unveils TVC to showcase luminous digiLED range

    By Our Staff

     

    Eveready Industries India Limited (EIIL) launched its latest TV campaign for its lighting division this weekend over five languages and key digital mediums. The newly launched ‘Is Light Se Sabkuch Bright’ TVC showcases the luminosity of the digiLED collection. The campaign is conceptualised and crafted by Rediffusion Dentsu Young & Rubicam.

     

    Mohit Sharma, Senior Vice President & Business Unit Head – Lighting & Electricals, said: “As a brand that is rooted in Innovation, Eveready has been a consistent player across business units. The lighting segment too is no exception. We are constantly endeavouring to deliver products that are game changers in the market and our digiLED range is pegged to raise the bar. This product is performance oriented and known to brighten up homes.  The new TVC will enable us to further growth and awareness for this category. We are certain that our new campaign will strengthen our leadership position while attracting new consumers for our brand.”

     

  • The refreshed look was unveiled by actor and brand ambassador Akshay Kumar

    Eveready unveils new revamped look

    By A Correspondent

     

    Celebrating 25 years of its tag line ‘Give Me Red’, Eveready Industries India Limited, (EIIL) has unveiled a new logo. The refreshed look was unveiled by Akshay Kumar, actor and brand ambassador of EIIL.

     

    Speaking on the occasion, Amritanshu Khaitan, Managing Director, Eveready Industries India said: “The brand Eveready is synonymous with power and energy. Over the years, the brand has evolved to address the needs of young India and speak their language. Twenty-five years of ‘Give Me Red’ is a milestone which we are extremely proud of. It reiterates our commitment to ensuring that every Eveready product is trustworthy, reliable and authentic.”

     

    Speaking on the refreshed avatar, Anil Bajaj, Senior Vice President – Marketing and Sales said: “Even today through our product offerings, we want to better people’s lives, be it through DigiLED technology in our flashlights, 100% brass flashlights, or the best in class Lumens/Watt for our LED bulb range. The unique designs and features in our appliances are few of the many technological advances brought to India in our endeavour to give cutting edge solutions to our consumers.”