Bennett, Coleman & Co. Ltd has mandated Digi Osmosis for the digital and social media mandate of its recently launched Femina Flaunt Studio Salon in Mumbai.
Said Sandeep Dahiya, CEO, Femina Flaunt: “Femina Flaunt Studio Salon is designed to be a hotspot to ignite ideas for self-expression. It’s a place where beauty meets bravado, glam meets gusto, comfort meets creativity, chic meets street and expertise meets experimentation.” He further added, “As we go about redefining the beauty service landscape, we’re glad to have on-board Digi Osmosis, to help us create a differentiated consumer experience on the digital platform too.”
Added Manish Kumar, CEO, Digi Osmosis: “We are at an exciting phase of our journey and I believe that the work we have on the table and have done till now will make our clients proud. Beauty and Wellness market in India is a rapidly evolving and a growing market. We see a lot of scope of interesting digital campaigns which will help Femina Flaunt Studio Salon reach out to a larger customer base across the globe. We look forward to our association with them.”
After a successful stint with Hungama and Red Chillies, marketing veteran Manish Kumar has launched Digi Osmosis, a marketing and advertising ecosystem that helps brands be future-ready in digital. Through digital innovations, content, engaging fans and followers and helping connect influencers via their preferred platform and technologies in the space of sports and entertainment, Digi Osmosis aims to provide a complete digital solutions package, not only driving content but become creators.
Manish has over eight years of experience in being an instrumental front runner in driving innovations and creating never-before-seen business opportunities for the Indian entertainment and sports industry in the digital space.
Digi Osmosis’ goal is to become the best digital consultants, providing high quality end-to-end solutions for the online ecosystem. Exuding knowledge in technology, marketing and digital industry and also acting as the nucleus connecting the arms of sports, entertainment and technology brands, the agency uses simple strategies and easy communication options to create digital assets for their clients through multiple ways. It integrates with systems and digital assets like media buying, viral marketing, social media marketing and using analytics efficiently to predict trends and create content in an organic manner.
Digi Osmosis empowers influencers to become a direct source of media, connecting personalities to their followers through creativity, innovation and content. They enable strategy by leveraging existing properties like co-branded content, 4G, DTH, gaming, technology partnerships and many more. They believe the future is an integrated digital economy, one that is ever expanding and all-encompassing. The lines are increasingly becoming blurred and soon, there will be no difference between offline and online.
Manish Kumar
Talking about the development of Digi Osmosis, Founder, Manish Kumar, said, “It’s simple…we understand digital and technology. We are constantly exploring new ways to exploit the digital landscape and simplify it for both the clients and the consumers. Through this company, we aim to create content that engages the fans and appeals to them and marry innovation through technology by partnering with the best tech gurus in the business. We are young, passionate and think new! We don’t just dream, but we back it up with numbers. Our backbone is analytics, and we tailor solutions according to the figures. Digital is in our blood. And we bleed ones and zeroes.â€
