MxMIndia

Tag: Dhunji Wadia

  • This is already turning out to be an exciting year for Everest with two wins in the first month.

    Everest to handle Kotak Mahindra Mutual Fund

    By A Correspondent

     

    Hot on the heels of bagging Augere’s Wireless Broadband business in India, Everest Brand Solutions has now added Kotak’s Mutual Fund business to its kitty. No pitch calls preceded the account win. The company awarded the business to the agency based on the strategy and creative work presented by them.

     

    Dhunji Wadia, President, Everest Brand Solutions, remarked, “We welcome Kotak Mutual Funds to the Everest family. We believe in working with our clients and adding value to their business. More and more clients are recognizing what we bring to the table. It’s a huge vote of confidence for our way of working. This is a significant win for us.”

     

    Mr Wadia further stated, “Everest is in an exciting phase of transformation. The hard work put in over the last few months is bearing fruit now. We expect a lot of action in the coming months.”

     

    Rahul Jauhari, NCD, Everest said, “Our point of view on what Kotak Mutual funds should do, given the turbulent times in the market found favour with the Kotak team. And, of course, the vibes between our teams were great. It’s an exciting category as well. We look forward to a long and fruitful relationship.”

     

    Everest witnessed the onset of change with a change of guard at the senior management level and subsequent additions to the core team in 2011. Since then the agency has been in a ‘transformational’ mode, adding businesses like Danone B:lue, Ranbaxy Volini, GoAir, Augere’s Wireless Broadband, amongst others, to the kitty.

     

    Kotak Mahindra Asset Management Company Limited (KMAMC), a wholly owned subsidiary of KMBL, is the Asset Manager for Kotak Mahindra Mutual Fund (KMMF). KMAMC has over 10 lakh investors in various schemes.

     

    Everest is the second oldest agency in India, started in 1946. Everest has built some of the biggest brands in the market place – Parle Products, CNN-IBN, GoAir, Emami, Tata Housing, Akai, T-Series, among others.

     

  • The Anchor: Dhunji Wadia on 5 reasons why it’s gr8 2B an A-Lister

    On Tuesday evening I was delighted to receive an A-List invitation from Campaign India. The function was at the Taj Lands End in Mumbai and I had a grand time traversing through the Bandra Fair crowds as I made my way to the event. It was not a long journey in terms of distance, but getting there took a couple of hours.

     

    I have spent a long time in advertising now, where one has seen a lot, and learnt more than a little – most of it, probably too late. This was a great time to reflect on ‘What’s behind an A-Lister’.

     

    In any field of work, you might as well be the best you can be. There’s no point be a D-Lister or being further down the alphabet track. So also in Advertising, being an A-Lister says a lot.

     

    #1 People Pay Attention To Your Work

    It’s a great way to prove that your work makes people pay attention – which is very important in our business. If the work doesn’t get noticed, then we’re not doing our job.

     

    #2 Brick-By-Brick

    In addition to recognizing the work that is happening Right Here, Right Now – it also is a good measure of the effort that has gone in brick-by-brick – throughout the years.

     

    #3 Awards and Rewards

    Awards are a great way to demonstrate that our work gets noticed. Having said that, the greatest reward is seeing effective results delivered from our programmes for our brands. That’s what happens when agency and client are working together.

     

    #4 The Final Grade

    Through school and college there is consciousness on the scores and grades that one gets. But this is real life – it is the final grade that counts.

     

    #5 Above All – Teamwork

    At the end of the day, being an A-Lister means you are part of a team that has worked together. Throughout the decades, teamwork has always been an important part of the working culture inside the ad agency. Your team makes you look good. They are truly the people behind the making of an A-Lister.

     

    Epilogue

    Like many others in this profession, I have had the good fortune to parlay a minimal talent into a long career. So thank God for advertising which tolerated me for all these years, or else I would probably have written this as the world’s first MBA guitarist, playing in one of Mumbai’s nightclubs. And thanks to the industry, the Campaign India A-List and my beloved team for the recognition.

     

    Dhunji S Wadia is President, Everest Brand Solutions