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Tag: DHL

  • To continue to serve the diverse needs of Bharat

    Blue Dart rebrands delivery service to Bharat Dart

    By Our Staff

     

    Blue Dart Express Limited, express air and integrated transportation & distribution logistics company, unveiled its newly revamped service, formerly known as Dart Plus, as Bharat Dart. This strategic transformation marks a momentous milestone in Blue Dart’s ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat.

     

    Of the initiative, Pablo Ciano, CEO – DHL eCommerce, said: “As India approaches its centenary year in 2047, the focus on e-commerce and logistics has become paramount. Our DHL Group Strategy 2025 has identified e-commerce as a megatrend, and we are committed to our objective of ‘Connecting People, Improving Lives.’ We firmly believe in the immense potential to spotlight the unique products and services offered by India’s small businesses and MSMEs in tier II and tier III cities on a global stage, enabled by our seamless delivery solutions. This vision harmonizes seamlessly with the government’s ‘Make in India’ initiative.”

     

    Balfour Manuel, Managing Director, Blue Dart, added: “During India’s recent G20 Presidency, the need to harmonize growth, efficiency, and resilience as one large family was brought forth. The government’s vision of ‘One Earth, One Family, One Future,’ which underscores unity and purpose, aligns seamlessly with Blue Dart’s forward-thinking approach, cementing its position as a trailblazer in the logistics industry. This rebranding represents an exciting transformation for us as we continue to serve the length and breadth of the country. Bharat Dart is the first step in a new and exciting chapter for our company and our nation. We are dedicated to leveraging our expertise to elevate our capabilities and enhance the overall customer experience.”

     

  • Meanwhile, McCann Worldgroup won 2 Silver Lions for its Dish TV campaign while Creativeland Asia won a silver metal for Reckitt Benckiser campaign. The category also yielded a Bronze gong each to Grey, DDB Mudra and Ogilvy & Mather for their work on DHL, Volkswagen and Puffin, respectively

    Hip, Hip, Hurray! BBDO India bags first Grand Prix in six years on Day 3 at #CannesLions2015

    By Shephali Bhatt

     

    India bagged its first Grand Prix in six years with BBDO picking up the top honours in the newly-launched Glass Lion category for its ‘Touch the Pickle’ campaign for Whisper sanitary napkins. At the 62nd Cannes Lions International Festival of Creativity, the agency’s ‘Share The Load’ campaign for Ariel detergent also bagged a trophy in the Glass Lion category that focuses on work that implicitly or explicitly addresses issues of gender inequality or prejudice.

     

    While ‘Share the Load’ started a debate on how laundry was just not a woman’s job, ‘Touch the Pickle’ focused on breaking taboos — traditional and modern — that are imposed on a woman during her period. India’s last Grand Prix winner was Lead India for The Times of India which won in 2008.

     

    “What gives us immense joy is these are movement ideas that had a transformational impact on both brands. These ideas embraced socio-cultural tension points and found creative ways to resolve issues. They changed behaviour and drove a significant increase in sales. For us, this represents where advertising is going. We’ve got to really thank our clients who took risks every step of the way,” Josy Paul, chairman and chief creative officer, BBDO, said.

     

    The senior management of BBDO India gave the festival a miss and wasn’t available to collect the trophy — a rarity when it comes to Grand Prix. The win elated the Indian contingent at Cannes. Ashish Chakravarty, national creative director of Contract said: “It feels great to know our country has won a Grand Prix. Moreover, I’ve seen the work and know it’s real. It’s always better when a prestigious award is won on ‘real’ work.”

     

    There were murmurs about how the commercial was tackily made. To this Marcello Serpa, co-CEO and creative director at Almap/BBDO Brazil said the category wasn’t about craft.

     

    “There are several other categories to award that part of your work. This was purely about an idea whose execution led to a fundamental socio-cultural change.”

     

    McCann Worldgroup won 2 Silver Lions for its Dish TV campaign while Creativeland Asia won a silver metal for Reckitt Benckiser campaign. The category also yielded a Bronze gong each to Grey, DDB Mudra and Ogilvy & Mather for their work on DHL, Volkswagen and Puffin, respectively.

     

    In Media Lions, BBDO fetched India a bronze for ‘Touch The Pickle’ campaign. Meanwhile, Hindustan’s Unilever’s Kan Khajura Tesan won a bronze in Creative Effectiveness category. India’s performance is rounded out by a solitary shortlist in Design for McCann Worldgroup’s work on Dabur Gastrina.

     

    India failed to make even the first cut in Cyber, Product Design and Radio categories. Agencies had huge expectations of bagging a few Lions in Radio, but the results disappointed. “They weren’t good enough. Agencies need to stop entering their TVC’s audio tracks, to start with,” said Riya Mukherjee, radio and music consultant and one of the jurors in the category.

     

    Source:The Economic Times

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