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Tag: Dhirup Roy Choudhary

  • Conceptualised by Ogilvy, the TVC is a quirky take on the problems caused by leaking pipes

    HIL promotes Birla Aerocon in new brand campaign

    By A Correspondent

     

    Birla Aerocon, the green building solution brand from the house of HIL Ltd, has announced the launch of its new campaign ‘Naam Birla Dekhke Lena’. The TVC showcases the superior quality that Birla Aerocon offers in the category to its customers.

     

    Conceptualised by Ogilvy, the TVC is a take on the problems caused by leaking pipes. Said Dhirup Roy Choudhary MD & CEO HIL Ltd: “Birla Aerocon Pipes and Fittings, from the house of HIL, is a world-class product that is made with TrueFit Technology which ensures leak-proof pipes and fittings. Our latest campaign for Birla Aerocon pipes and fittings showcases the trust Birla as a brand entails, which is world renowned and is associated with top quality products. Our products cement the same trust amongst all our channel partners through our superior quality of pipes and fittings. Through the campaign, you can see how together with our products we are building the trust and happiness amongst customers and plumbers alike.”

     

    Added Nilay Moonje, Group Creative Director, Ogilvy Bangalore: “When it comes to repairs or fitting pipes we rely on the word of the experts in the field, the plumbers. We thought, what if, we made the plumber our hero who is a victim at the hands of an ordinary pipe and so, in turn, communicate the reliability and assurance of Birla Aerocon Pipes. We stumbled upon this hilarious idea of a plumber who literally puts his name and reputation on the line and the consequences he faces as a result of his reliance on an ordinary pipe. The message of the story is meant to hit, in this case, both ends of the pipe – the plumbers and the home owners too.”

     

     

  • Conceptualised by Ogilvy, the TVC is a quirky take on the problems caused by leaking pipes

    HIL unveils brand campaign for Birla Aerocon

    By A Correspondent

     

    Birla Aerocon, the green building solution brand from the house of HIL Ltd. announced the launch of a new campaign titled ‘Naam Birla Dekhke Lena’. Conceptualised by Ogilvy, the TVC is a quirky take on the problems caused by leaking pipes.

     

    Commenting on the ad film, Dhirup Roy Choudhary, MD & CEO, HIL Ltd, said: “Birla Aerocon Pipes and Fittings, from the house of HIL, is a world-class product that is made with TrueFit Technology which ensures leak-proof pipes and fittings. Our latest campaign for Birla Aerocon pipes and fittings showcases the trust BIRLA as a brand entails, which is world renowned and is associated with top quality products. Our products cement the same trust amongst all our channel partners through our superior quality of pipes and fittings. Through the campaign, you can see how together with our products we are building the trust and happiness amongst customers and plumbers alike.”

     

    Added Nilay Moonje, Group Creative Director, Ogilvy: “When it comes to repairs or fitting pipes we rely on the word of the experts in the field, the plumbers. We thought, what if we made the plumber our hero as well as the victim of ordinary pipes and in turn communicate the reliability and assurance of Birla Aerocon Pipes. So we got this hilarious idea of a plumber who literally puts his name and reputation on the line.” In addition to that he says, “All credit to the Client team for loving and supporting the script all the way and Suresh Triveni for doing such a fabulous job directing it.”

     

     

  • New TVC features CSK stars MS Dhoni, with Ravindra Jadeja and Murli Vijay

    HIL unveils its inaugural brand film

    By A Correspondent

     

    HIL Ltd has launched its first-ever television commercial highlighting the new positioning for HIL – “Together, we Build” which highlights the presence of the company across various products for roofing, pipes and fittings, smartputty, panel and blocks.

     

    Commenting on the development, Dhirup Roy Choudhary, MD & CEO, HIL Limited, said: “Over the last seven decades, HIL’s brands have been a partner in the development of India. Our new campaign ‘Together, we Build’ resonates well with our strategy to build a stronger India by modernising and streamlining our products and solutions to address the changing consumer needs. We are confident that the new campaign will bring in a new wave of awareness for HIL and provide a fresh take to evolve the market.”

     

    Added N Ramamoorthi, President Ogilvy South: “HIL and its brands have been a household name in the country over decades. It’s an honour for us to partner the team in harnessing the consolidated power of HIL and its portfolio to help build a new India.”