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Tag: Dharampal Satyapal Ltd

  • Shares its journey of hard-work and commitment to quality

    Rajnigandha unveils new TVC

    By A Correspondent

     

    Rajnigandha has launched a new TVC campaign for Rajnigandha Pan Masala with a fresh slogan -“Yunhi Nahin Main, Rajnigandha Ban Jaata Hun”. The new TVC illustrates the journey of the brand’s conviction, passion, expertise, consistency, uncompromising approach and hard work towards delivering the most premium experience through every pack of Rajnigandha Pan Masala.

     

    Conceptualized by McCann, the new TVC has been directed by Richard de Cunha under the banner of Bang Bang Films. The film showcases the arduous journey and passion that the Rajnigandha endures to source the best of ingredients for the product from diverse geographies.

     

    Rajeev Jain, Associate Vice President, Marketing, Dharampal Satyapal Ltd. said, “Rajnigandha, premium pan masala is perfect blend of precious ingredients and aromatic flavors including Betelnut, Catechu, Lime, Cardamom seeds, Clove, exotic Ruh Kewda, Ruh Gulab and premium Sandalwood oil. The new TVC is an effort to refresh the bond with our consumers and share the glorious journey which brings that unique, consistent taste to Pan Masala connoisseurs for decades.”

     

    Sanjay Nayak, President, McCann World Group, further added, “The idea here is to communicate the love, passion, sincerity and perfection that goes behind making Rajnigandha.”

     

  • The actor features in the new TVC announcing the launch of saffron blended, silver coated cardamom seeds, 'Rajnigandha Silver Pearls' from the house of DS Group

    PC to work her magic for DS Group

    By a correspondent

     

    Rajnigandha Silver Pearls has announced Priyanka Chopra as their brand ambassador. The actor features in the new TVC announcing the launch of saffron blended, silver coated cardamom seeds, ‘Rajnigandha Silver Pearls’ from the house of DS Group.

     

    The new 60-sec TVC celebrates the little gestures of goodness that we make despite our hectic day-to-day life, with the slogan ‘Achai ki ek Alag hi Chamak hoti hai ‘. The new catchphrase re-emphasizes the brand’s belief that real goodness always shines through in our words and deeds, and sets us apart as heroes of real life.

     

    Commenting on this occasion, Rajeev Jain, Senior General Manager, Marketing, Dharampal Satyapal Ltd. said, “Rajnigandha brand has always been a hallmark of achievement and our new product ‘Rajnigandha Silver Pearls’ that shares the same brand’s DNA, can be seen as symbolic of individuals who are successful and yet uphold a strong humanistic approach to life. Priyanka Chopra has been appointed as the brand ambassador as she is an epitome of a global achiever, and at the same time a grounded and humble person who is always ready to give time and effort for a good cause. The TV commercial highlights exactly this aspect of her life”.

     

    The film has been created by Dentsu Marcom and narrates the story of a successful film-star who has a massive following because of her inherent goodness. It shows interwoven scenes that narrate examples of little acts of goodness — Priyanka Chopra is seen performing an Indian classical dance, making a moment special for a little boy, throwing a scarf at the screaming sailors and surprising an old woman with a birthday cake.

     

    Finally we see the classical dance performance culminating in her final act of goodness where Priyanka Chopra calls her team for the final bow in front of the audience to acknowledge their contribution to the applause that she has received. It is in the journey back home, that she tastes Rajnigandha Silver Pearls and her chauffer looks through the mirror to realize that ‘achchai ki ek alag chamak hoti hai’.

     

    Titus Upputuru, National Creative Director, Dentsu Marcom said, “Rajnigandha Silver Pearls is saffron blended silver-coated cardamom seeds (Elaichi) Cardamom  is good for health, silver has shine, so we came up with ‘goodness shines’. At the same time we also considered the lineage of Rajnigandha which stood for success and achievement. When we decided to go ahead with Priyanka Chopra as the face of the brand, we thought let’s show stardom in a new light. Thus was born ‘achchai ki ek alag chamak hoti hai’”.