MxMIndia

Tag: Dharampal Satyapal Group

  • Created by Titus Upputuru Company ad agency

    DS Group honours female farmers in film campaign

    By Our Staff

     

    On the occasion of the National Farmers’ Day, Dharampal Satyapal Group (DS Group) has launched a new film honouring the invaluable contribution of the female farmers in India. The stirring film was scripted by Grapes and brought to life by The Titus Upputuru Company.

     

    Commenting on the initiative, Rajeev Jain, Senior Vice President, Corporate Marketing, DS Group said: “DS Group remains dedicated to championing initiatives that advocate the instrumental contributions of female farmers. As the nation celebrates the diligence and resilience of farmers on National Farmers Day, DS Group continues its commitment to raising awareness and fostering inclusivity within the agricultural sector. The #SaluteTheFarmHER initiative strives to showcase the diverse roles and expertise of women in farming, challenge stereotypes and portray an accurate representation of their vital role in the agricultural sector.”

     

  • Campaign is conceptualised by White Rivers Media

    DS Group unveils campaign for Candy Day

    By Our Staff

     

    Dharampal Satyapal Group (DS Group) is celebrating ‘Candy Day’ with the release of a new social media campaign for its brand, Pulse, under its existing annual property “Candy Day The Pulse Way.” The campaign is conceptualised by White Rivers Media.

     

    Commenting on this collaboration, Arvind Kumar, GM, Marketing DSFL, DS Group said: “We are elated to introduce yet another captivating and thoughtful campaign within our existing annual digital property, ‘Candy Day The Pulse Way’. Pulse Candy has continuously shown how committed it is to making Candy Day a remarkable and unforgettable event. This year, we highlighted the famous cities of India with the intention of uniting people around the globe and honouring the love that people have shown to Pulse over the years. Through this creative approach to celebrating ‘Candy Day The Pulse Way’, we aim to etch a lasting and treasured memory in the hearts of the consumers.”

     

  • For their dairy business

    DS Group appoints Atom Network as creative partner

    By Our Staff

     

    The Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate, has appointed Atom network as creative partner for the dairy business.

     

    The current product line-up under the Ksheer brand includes an array of offerings such as Cow & Desi Ghee, Fresh Milk, Chaach, Masala Chaach, Dahi, Paneer, Sweets, Flavoured milk, Dairy Whitener, and Sweet Lassi.

     

    Welcoming the new agency on board, Rajeev Jain, Senior Vice President, Corporate Marketing at DS Group said: “It is an exciting time for the Dairy business and we seek to take the Ksheer and Ovino brands to the next level with breakthrough storytelling and creativity that will resonate with the consumers. Atom Network addressed the objective with its strategy and creativity, pairing an industry outlook with local cultural relevance, which is critical to our markets. We are excited to begin working together.”

     

    Added Abhik Santara, CEO of Atom Network: “We are happy to work with the DS Group and it’s a great opportunity for us to do some clutter breaking work for Ksheer and Ovino and we hope to fully utilize our credentials on FMCG brands to create sustained brand equity for both the brands.”