MxMIndia

Tag: Dhani

  • In collaboration with Professional Management Group and Madison Media Ace

    PKL appoints Dhani as Strategic Timeout Partner

    By Our Staff

     

    On the eve of the launch of its 8th season, Vivo PKL has roped in Dhani App as its Strategic Timeout Partner in collaboration with Professional Management Group (PMG) and Madison Media Ace.

     

    Said Ankit Banga, CMO, Dhani: “Getting to be a part of a homegrown sport that brings the entire country together is truly exciting for us at Dhani. Since, a majority of our customers also stem from the heartland and other smaller pockets of India, we believe it is a great FIT for us. Also, it resonates fantastically with our product proposition of giving our customers a timeout from making full payments by splitting their transaction into 3 interest-free parts.”

     

    Added Vandana Ramkrishna, COO, Madison Media Ace: “Dhani – OneFreedom Card is a first kind of a product and needed a unique way to drive benefits of the product beyond standard Inventory buys. We leveraged PMG’s expertise to get the STO created for the first time ever on Kabaddi for Dhani to help bring out the brand benefits seamlessly. Kabaddi as a sport, has significant unique viewers and driving visibility through both on-air and on-ground will not only help Dhani garner incremental audiences, but would also driver significant business results.”

     

  • The campaign has been conceptualised and created by Leo Burnett Orchard

    Ayushmann Khurrana campaigns for Dhani Services

    By Our Staff

     

    Dhani Services Ltd an , app and web platform for transactional finance and primary healthcare services, has launched a new campaign “Ab Plans Nahin, Payments Push Kar” featuring multifaceted superstar Ayushmann Khurrana. The campaign has been conceptualised and created by Leo Burnett Orchard.

     

    Commenting on the campaign, Ankit Banga, CMO Dhani, said: “By personifying the behaviour of “Push-kar”, our campaign looks to introduce India to a novel “Pay in 3″ Card that allows you to keep enjoying your lives and manage your payments more efficiently. Ayushmann’s charm, wit and relatability will be a great asset in this journey.”

     

    Adding further, Pravin Sutar, Head of Creative, Leo Burnett Orchard said: “While pushing the pause button on purchasing our wish listed items may help us save some money and mind our budgets, it also keeps us from experiencing the little joys of life. With Dhani’s One Freedom Card, users can fulfill their wishes and pay later. Ayushmann Khurrana’s capability of connecting with people irrespective of their age, gender, income, made us believe that he’ll be the perfect person to drive home this message.”