MxMIndia

Tag: Devyani Food Industries Ltd

  • For markets in Mumbai, Kolkata, Delhi, Hyderabad, and Bengaluru

    Liqvd Asia rolls out commercial for Infino ice-cream

    Devyani Food Industries Ltd (DFIL), a part of the RJ Corp group, has introduced Infino, a premium ice-cream brand in the markets of Mumbai, Kolkata, Delhi, Hyderabad, and Bengaluru. As part of this launch, DFIL has unveiled two digital video commercials (DVC), conceptualised by Team Liqvd Asia.

    Commenting on the DVC launch, Sudhir Chavan – CEO, DFIL said: “Brand Infino is an embodiment of elegance and exquisite taste. With the brand’s launch, our aim was to redefine the ice-cream landscape, offering a sensory journey that transcends consumer expectations. With our brand films the objective was clear – we need to depict the essence of indulgence, decadence and sophistication, thereby showing the world our brand’s unique offering and superior quality. We believe this launch will not only redefine ice-cream experience for consumers but also set new standards for premium offering in the Indian market. Selecting digital launch for both our “brand films” was a strategic decision rooted in the dynamic landscape of consumer engagement. In a world where digital platforms are omnipresent, we aimed for a wide impact with our target audience across platforms and markets. The films that we have released embodies our brand ethos and communicates how the brand and products are perceived.”

    Sunil Gangras, Head of Creative Services, Liqvd Asia added: “When we were thinking about manifesting the magic of Infino in the creative expression, we wanted to disrupt the premium segment with a product that not only smacks of elitism but also is dazzlingly different in every aspect of design, and we wanted to dial up indulgence in every frame and every conversation. Our single-minded proposition was to establish INFINO as an ‘Out of this world’ brand and hence, we gave it a creative spin by creating its own universe of delight and decadence. This was achieved through a narrative that landed right on the discerning taste buds. Our creative strategy was crafted in a way that makes Infino drool-worthy and desirable enough to drive trials for this premium ice-cream brand and make a dent in the universe.”

  • Launches premium ice cream brand, Infino

    Liqvd Asia wins mandate for Devyani Food

    By Our Staff

     

    Devyani Food Industries Ltd (DFIL) which recently launched ice cream brand Infino has mandated Liqvd Asia (LA) to spearhead the brand’s end-to-end marketing initiatives including creative, digital content, PR and offline media.

     

    Commenting on the brand launch, Sudhir Chavan, CEO of DFIL, said: “The Indian ice cream market has witnessed a notable shift towards premium preferences among consumers, indicating a growing demand for high-quality and exclusive ice cream market. With changing consumer lifestyles and growing appreciation for high-quality products & desire for global ice cream flavours, our brand INFINO aims to fill a gap in the market for consumers who seek luxurious and extraordinary ice cream experience. Our robust manufacturing capabilities and connected distribution network provides us an edge over our competition. INFINO embodies the perfect balance of craftsmanship, high-quality ingredients, and delectable Flavors. Currently we’ve launched our portfolio with three formats – tubs, sticks and cups and in the future, we will be exploring more in terms of formats, flavours and SKU’s.”

     

    Liqvd Asia spokesperson Monish Sanghavi, Business Head of Liqvd Asia, added: “Partnering with DFIL on the launch of their premium ice-cream brand, INFINO, has been an exciting journey all across. The team at LIQVD Asia was excited to take up the challenge to launch this premium ice-cream brand in an already cluttered ice-cream market. With our go-to-market launch strategy and 360-degree media approach, we made an impact in the market, where we launched our product. Now, we are all set to take this partnership to the next level as the agency responsible for their creative, media and digital mandate, and create work that strengthens the brand image, disrupts the market and grows the segment.”