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Tag: Devraj Basu

  • The agency’s Kolkata office will handle the business

    L&K Saatchi & Saatchi bags communications mandate of Emami Cement

    By A Correspondent

     

    Emami Double Bull Cement (EDBC) has appointed L&K Saatchi & Saatchi to handle the integrated communication duties. This business was won after a multi-agency pitch. The agency’s Kolkata office will handle the business.

     

    Vivek Chawla

    Said Vivek Chawla, CEO and Wholetime Director of Emami Double Bull Cement:  “Emami’s legacy of creating world class brands, its commitment to quality and our investment in state of the art technology in our cement plants’ has resulted in EDBC becoming Eastern India’s fastest growing cement brand. We look forward to L&K Saatchi & Saatchi partnering us, to get us to the next level of engagement with our customers, by becoming a preferred brand of choice.”

     

    Anil S Nair

    Added Anil S Nair, CEO & Managing Partner, L&K Saatchi & Saatchi India: “Emami Double Bull Cement is a very cherished win as it signals the beginning of our relationship with the venerable Emami Group. We look forward to taking Emami to market leadership in the Cement category.”

     

     

    Devraj Basu

    Said Devraj Basu, Executive Vice President – North and East, L&K Saatchi & Saatchi India: “The mandate is to empower the consumer to make an informed decision to upgrade to a superior product offering, in a category known for varied promises.”

     

     

  • The agency will handle GKB Opticals' portfolio of brands across mainline and digital marketing communications

    L&K Saatchi & Saatchi bags GKB Opticals mandate

    By A Correspondent

     

    GKB Opticals has appointed Law & Kenneth Saatchi & Saatchi, Kolkata to handle its integrated communications business following a multi-agency pitch. The agency will handle GKB Opticals’ portfolio of brands across mainline and digital marketing communications.

     

    Said Naveen Mishra – VP, Marketing – GKB Opticals: “It gives us immense pleasure in announcing our partnership with Law & Kenneth Saatchi & Saatchi to take forward our creative mandate in sync with GKB values. GKB is poised at the precipice of a very exciting stage of growth in new-age digital India. And we are confident that Law & Kenneth Saatchi & Saatchi will successfully deliver a clear vision for the brand on its journey ahead.”

     

    Added Devraj Basu – Sr. VP & GM, Law & Kenneth Saatchi & Saatchi: “One of the biggest forerunners in the optical brands roster, GKB Opticals have shaped their growth around trust, goodwill and product innovation – values that we resonate with the most. And of course, the eye-wear/care market in India finds itself on the threshold of new ideas and disruptions. So we are really keen on doing some exciting work for the brand.”Headquartered in Kolkata, GKB Opticals has over 70+ stores across India with plans of further expansion.

     

  • Mr Basu joins L&K as Senior VP & GM- Kolkata Operations

    Devraj Basu to head Law & Kenneth’s Kolkata ops

    By A Correspondent

     

    Devraj Basu

    Devraj Basu joins Law & Kenneth as Senior VP and GM incharge of Kolkata operations. He brings with him an experience of more than 20 years in advertising and other forms of marketing, across India and Singapore. His past assignments have been with Bates, B E International, Lintas, JWT, Mudra.

     

     

     

    Anil S Nair

    Comment on the appointment, Anil S Nair, CEO & Managing Partner of Law & Kenneth, said: “We are extremely pleased to have someone like Devraj to take charge of one of our most significant operations. I’m sure Devraj will add tremendous value to both our clients and our talent based out of Kolkata.”

     

    Added Mr Basu: “The leaders of Law & Kenneth struck me as ones having high level of energy and trust with a rare simplicity and clarity of vision. With a meaningful roster of brands to work on, I found this combination quite compelling.”