MxMIndia

Tag: Devish Gala

  • With 'Progress Limitless' campaign

    Navneet celebrates diamond jubilee

    By Our Staff

     

    Navneet Education Limited is celebrating 60 years with ‘Progress Limitless’, a digital campaign to commemorate the milestone. The campaign is conceptualised by The Minimalist and produced by Pragaur Films.

     

    Speaking on the milestone, Devish Gala, Head of Branding Navneet Education Limited said: “Navneet Education Limited has always been the most trusted brand across Indian households. It is the most loved brand across generations, from grandparents to parents to children. We are extremely thrilled and excited to show how far we have come from a small store to being a trusted brand in the nation. With each passing decade, we have evolved with a legacy of more than 3 generations managing the business. We the Navneet family look forward to keeping the nostalgic feel of the brand for many more decades to come. The brand heartily thanks every member who has been a part of our journey and always supported and helped the brand”.

     

  • To introduce digital platforms to enhance studying experience

    Navneet DigiBook to be launched by Minimalist

    By Our Staff

    Navneet Education Limited is set to launch Navneet DigiBook, an app and web-based platform with features like interactive exercises, animations, highlight text, text inputs and read-aloud. The digital video is released in two languages, Hindi, and Marathi.

    The campaign was conceptualised and designed by digital agency The Minimalist under supervision of Creative Director Mayuresh Bangar.

    Said Devish Gala, Head of Branding, Navneet Education: “In changing the traditional architecture of education, while EdTech has the power to transform the future of how education is resourced and consumed, traditional ways have its benefits as well. Digital platforms combined with physical books are the perfect mix to increase efficiency and enhance the studying experience. While digital platforms add fun and convenience while studying, the physical books provides the comfort it has always provided. We at Navneet are motivated to serve students by introducing a user-friendly app/website that will be useful to the students in their studies. We are looking forward to a successful launch of the Navneet DigiBook and hope it will be well received by the students.”

     

     

  • Launches Hinglish and Marathi campaigns #ConfidentHarDum and #ConfidentNehmi

    Navneet launches student outreach campaign with its first ever TVC

    By A Correspondent

     

    Navneet Education has launched its inaugural TVC in Hinglish and Marathi #ConfidentHarDum and #ConfidentNehmi empowering students to become confident in their daily studies.

     

    Said Devish Gala, Head of Branding, Navneet Education: “Education is a vital aspect in developing an individual and the foundation of nation at large. At Navneet, we have always believed that education is concerned with development and as a result, it shouldn’t be looked upon as a burden. Integrating this belief with our brand’s vision of providing highest quality of educational products and services to customers in the language/medium of their choice, our new campaign #ConfidentHarDum showcases the numerous issues faced by students today and how Navneet as a brand has been a trusted partner in such times. Analysing the overall marketing statistics and the importance of delivering timely communication, we decided to launch our first ever TV campaign considering it gives us the opportunity to connect with our consumers directly and is also a medium of effective communication.”

     

    Added Akshay Samel, Creative Director, The Minimalist: “Instilling a message in the minds of audience becomes a lot easier when they feel connected. Re-establishing quality education, that is slowly becoming by-gone, is the need of the hour. Keeping these things in mind, we developed this insight that is pivotal in enlightening the audience about the role of confidence as well as right study material for students,”

     

     

  • The Minimalist will craft campaigns that will build a relationship with parents, teachers and related influencers

    Navneet assigns creative and digital duties to The Minimalist

    By A Correspondent

     

    Navneet Publications has announced the appointment of The Minimalist as its creative and digital agency. The Minimalist will lead and execute all creative campaigns, including ATL, BTL and digital communication for Navneet Publications. Besides reaching out to the student community, The Minimalist will also craft campaigns that will build a relationship with parents, teachers and related influencers for Navneet Publications.

     

    Navneet Education, Devish Gala, Marketing Head, said, “In order to further strengthen the Navneet brand, we have partnered with The Minimalist to handle the creative duties for mainline and digital. We are happy to have them on board and look forward to a fruitful relationship in the coming years. We have been the leaders in the publications business for decades now and this exercise will help us to take the brand to the next level.”

     

    Sahil Vaidya, Co-founder – The Minimalist added, “As a company, Navneet enjoys a significant and pioneering position in India. Backed with a rich legacy of 60 years, their understanding of a student’s needs is immense and credible. Through our campaigns, we aim to make Navneet a student favourite and increase awareness for its comprehensive range of books amongst parents and teachers. We will also amplify the brand’s traditional and mainline communication across digital. We recently rolled out the first part of the campaign across Radio creating awareness on the range of reference books available for students appearing for their board exams in Maharashtra. As a brand, Navneet Publications has immense potential and we look forward to developing ideas and campaigns to uncover this potential and make it synonymous to the brands overall communication.”