By Our Staff
BeatO glucometer has launched a new brand campaign featuring the humorous and influential – Pammi Aunty (aka Ssumier Pasricha).
Said Devika Chopra, Director- Branding and Communications, BeatO app: “While diabetes and its complications affect a large population in India, there is still not enough awareness around it. People often rely on home-remedies rather than seeking expert advice at the right time. As a brand we wanted to use a fun and relatable character to get this message across in a light-hearted way and therefore chose the famous and much-loved ‘Pammi aunty’. Her fun, story-telling style was an easy way to tell people to rely on experts rather than ‘desi totkas’. BeatO’s experts include coaches, nutritionists & top doctors and our coaches have provided over 100,000 consultations on the BeatO App to help them control diabetes.”