MxMIndia

Tag: Devarshy R. Ganguly

  • With brand ambassador Ayushmann Khurrana and his brother Aparshakti

    Pune University opens India’s first museum of cartoon art

    By Our Staff

     

    As a part of its ongoing ‘Property Sahi. Aur Ab Services Sabhi’ brand campaign, Magicbricks has launched two new TVCs featuring brand ambassador Ayushmann Khurrana, reiterating its transformation to an integrated, full-stack platform for all property needs. While the first TVC gave viewers a glimpse of the new range of diverse services offered at Magicbricks, the two new TVCs focus on key pillars of home loan and expert advice services.

     

    Elaborating on the campaign, Devarshy R. Ganguly, Head of Marketing, Magicbricks, said: “The two new TVCs focus on important pillars in the home buying journey- home loans and expert advice & assistance; thus, reinstating our brand purpose that Magicbricks is a one stop solution for all property related needs. Through its succinct messaging, the campaign emphasizes how Magicbricks is committed to addressing customer challenges; thus enabling a hassle-free experience.”

     

    Talking about the campaign, Ankur Suman- Partner & ECD- RK Swamy BBDO, said, “The campaign had to reflect the slice of life situations in a typical Indian family. So, we set the stories in relatable situations, be it with “property experts” in our families or the loveable sibling with annoying quirks. The never seen before casting of Aparshakti Khurrana as Ayushmann’s brother makes the creative all the more credible.”

     

  • Brand Ambassador Dia Mirza to bring alive message of bringing families together over food

    Consumers to ‘taste togetherness’ with new FunFoods ad

    By A Correspondent

     

    FunFoods by Dr. Oetker, a western sauces and spreads brand, today announced the launch of its new ad campaign ’Iska Taste Mile, Toh Sab Milein’. The campaign focuses on the role of mayo in consumers’ everyday lives as a versatile ingredient that helps cater to different taste preferences of family members and bring them together over food.

     

    Speaking about the launch, Oliver Mirza, Managing Director and CEO, Dr. Oetker India said: “Mayonnaise is one of the fastest growing categories in India owing to its versatility. As a market leader, it has been our endeavour to drive penetration and grow mayonnaise into a thousand crore category. We believe the new campaign will help us strike an emotional chord with consumers and play an important role in realising our vision.”

     

    Added Devarshy R. Ganguly, Vice President, Marketing, Dr. Oetker India: “We are excited to launch a new brand campaign for FunFoods. In this next phase of the brand journey, we hope to inspire more consumers to enter the category by focusing on mayo’s role of delivering taste and convenience. We believe our journey of driving penetration will be strengthened through this campaign as the story is relatable with a touch of emotion and humour.”

     

    The new campaign also sees the introduction of Dia Mirza as brand ambassador. Said Sridharan Iyer EVP, Publicis Capital on the creative: “The insight for the new campaign comes from the fact that homemakers today are under constant pressure to cook something which is not just interesting but also appeals to varying taste preferences of family members. FunFoods mayonnaise with its rich creamy flavour acts as a perfect binder in bringing everyone together over food.”

     

     

  • The campaign will introduce viewers to the new range and inform them about the various usages through Digital, print, OOH, point-of-sale and TV

    FunFoods launches new campaign encouraging consumers to enjoy food guilt-free

    By A Correspondent

     

    Fun Foods by Dr. Oetker has launched a marketing campaign for its new range of dressings with brand ambassador Sonali Bendre and upcoming star Amyra Dastur. The 360-degree campaign will introduce viewers to the new range and inform them about the various usages through Digital, print, OOH, point-of-sale and TV.

     

    Commenting on the marketing campaign launch, Oliver Mirza, Managing Director & CEO, Dr. Oetker India, said: “As a leader in western sauces and spreads category, it is our endeavour to constantly innovate and offer consumers convenient ways to create yummy food. We are confident that the campaign will attract new users into the category and become a catalyst to realise Fun Foods’ vision of Rs 500 crore by 2020.”

     

    Commenting on the launch, Devarshy R. Ganguly, Vice President- Marketing, Dr. Oetker India said: “We are excited to launch a 360-degree marketing campaign which attempts to connect and engage with consumers across multiple touch points like digital, TV, print, OOH and point-of-sale. The campaign is led by a new TV spot that attempts to hook consumers by showcasing lightness and taste through a playful story between Sonali and her on screen sis-in-law Amyra.”

     

    Speaking on the concept of the TVC, Raghu Bhat, Founder Director, Scarecrow M&C Saatchi added: “As consumers are constantly evolving and looking for culinary adventures, it becomes important for brands to engage with them and offer innovative ways to enjoy delicious food. We have taken key successful elements from our earlier campaigns for mayonnaise and extended it to this new campaign. It is high on appetite appeal, chemistry and also has a memorable visual idea which invites consumers to pick up the product from shelves and inspires them to add magic to everyday food.”