MxMIndia

Tag: Deutsche Welle

  • To provide local users with global content in engaging short-video format

    Josh collaborates with Germany’s international broadcaster

    By Our Staff

     

    Josh, short videos maker app, has entered into a one-year strategic partnership with Deutsche Welle, popularly known as DW, Germany’s international broadcaster to provide high-quality content to users on Josh in engaging short-video format. Through this partnership, DW aims to bolster its reach across Bharat with news and informational content.

     

    Speaking on the partnership, Sunder Venketraman, Head of Creator and Content Ecosystem at Josh, said: “We are looking forward to our partnership with DW TV, as we strive to leverage Josh’s reach and deep engagement with Bharat to bring to the users of Bharat news and infotainment from a global perspective. Through this partnership, we aim at empowering our users with knowledge and global awareness using engaging formats and narratives while also ensuring to meet the local language content needs of our audience.”

     

    Commenting on the collaboration, Daniel Schulz, Distribution Manager for DW in Asia, and Jaya Oberoi, DW Distribution Representative for India, Sri Lanka, Afghanistan and Bangladesh added: “At Deutsche Welle, we aim to produce versatile content which is not only entertaining and educative but a conversation starter. Our partnership with Josh presents us with a unique opportunity to connect to a much younger and vibrant audience in India. The timing couldn’t be better as we are planning to expand our bouquet on regional languages with DW’s flagship programs in the coming months. We are excited to be joining hands with Josh, in our journey to distribute DW videos to the heart of India.”

     

  • Collaborates with German broadcaster Deutsche Welle

    Voot Studio brings series on inspiring women in Asia

    By Our Staff

     

    Voot Studio has partnered with German international broadcaster, Deutsche Welle, to stream the progressive series ‘Her- Women in Asia’. The series is based on the inspiring real-life transformational stories of women from the Asian sub-continent.

     

    Speaking about the association, Chanpreet Arora, Head AVOD (Voot), Viacom18 Digital Ventures, said: “As an effective partner of choice for brands, Voo Studio has been successful in driving a brand’s message and reach by providing the right platform and relevant audience engagement opportunity. Our collaboration with Deutsche Welle’s ‘HER- Women in Asia’ is a step further in this direction to bring forth stories that are relevant and have a universal appeal. We are happy to partner with them to showcase an engaging and inspiring series that will strike the right chord with our viewers on Voot.”

     

    Commenting on the collaboration, Daniel Schulz, Distribution Manager for DW in Asia, said: “We are excited to be joining hands with a partner like Voot to reach out to India’s diverse audience which is interested in both entertainment as well as informative and valuable content. Our goal is to promote versatility and ensure that real life stories on important topics like women’s empowerment, cultural diversity, environment, technology, and sustainability are accessible to people across the globe. We are constantly working not only to meet the audience’s expectations of being a credible news destination, but also to create motivating stories and educational programs for curious minds.”