By A Correspondent
Carrying on with its legacy of product innovation and commitment towards improving the health and hygiene of consumers, Dettol has launched Dettol Gold, an innovative range which offers 100 per cent better protection against germs and new age illnesses. The range comprises of bar soap and liquid hand wash in two exciting variants – Classic Clean and Daily Clean. The product shields children from germs causing bacteria they encounter every day and also offers a world class sensorial experience.
Talking about the launch, Arjun Purkayastha, Marketing Director – Dettol, Developing Markets at RB, said, “With a history of over 150 years of innovation and as a global leader in consumer health and hygiene, we understand the importance of hygiene and sanitation in the lives of our consumers. Over a period of time we have seen the germs evolve and give rise to new age illnesses. To combat such situation, we require an innovative product solution which is far more superior and our Dettol Gold range offers that 100% better protection against germs and new-age illnesses.â€
The Dettol Gold soap bar is available in variants of 50 grams, 75 grams and 125 grams priced at INR 25, INR 38 and INR 62 respectively. On the other hand, Dettol Gold liquid hand was is available as 250 ml pump for INR 86 and 185 ml pouch for INR 46. There is an introductory launch promo offer on the Dettol Gold range.