Tag: Designomics Awards

By A Correspondent

The Designomics Awards met with an outstanding response with not only the big guns taking home the spoils but also some new names being recognized for their innovative use of strategic design to enhance their business productivity. The awards were presented to business houses for the successful design execution under an array of categories including digital, product design, packaging and integrated design to name a few.

One of the key reasons that the Designomics Awards have gained the credibility that they have has been due to the eminent panel of judges who adjudicate the case studies. The panel this year comprised Abhijit Bansod РFounder and Creative Director РStudio ABD; Ajai Chowdhry РChairman & CEO РHCL Infosystems Ltd.; Anthony Lopez РFounder and CEO РLopez Design; Ashish Mishra РManaging Director РInterbrand India; Bhaskar Das РCEO РZee Group; Bhupal Ramnathkar РFounder and Managing Director РUmbrella Design; Dr. B.K. Chakravarthy РProfessor РIDC IIT Bombay; Deepali Naair РChief Marketing Officer РClub Mahindra Hospitality; Ektaa Aggarwal РCreative Director РLandor Associates; Latika Khosla РFounder Director РFreedom Tree Design; Mahesh Murthy РFounder РPinstorm; Mayank Ruia РDirector РResidential Business РThe Phoenix Mills Ltd.; Neha Harlalka РFounder РNH1 Design; Neil Foley РFounder РNeil Foley Designs; Pradyumna Vyas РDirector РNational Institute of Design; Pramiti Madhavji РEditor-in-Chief РElle D̩cor India; Ram Gudipati РFounder and Managing Director РBrand Harvest Consultancy; Ranjana Dani РProfessor РH.O.D. Graphic Design РMIT Institute of Design; Shekhar Badve РFounder Director: Strategy & Marketing РLokus Design Pvt Ltd; Shital Mehta РCEO РPantaloons; Suresh Sethi РVice President, Global Consumer Design Asia РWhirlpool Corporation; Tania Singh Khosla РFounder and Design Director РTSK design.

By A Correspondent

Birthplace Healthcare, Arvind, Tanishq and Kingfisher scored gold at the third annual Designomics Awards held in Mumbai today.

The awards recognise and celebrate businesses that integrate design thinking and creative processes in their planning and execution strategies to deliver business ROI. The Awards were announced after an intense judging procedure, where each of the entries was judged on the basis of their strategy behind the design, the creativity in its execution and the effectiveness of the resulting design.

Silver and Bronze winners this year included Whirlpool, Vaseline, Mahindra & Mahindra, Puma, Shoppers Stop, J.K. Cement and Godrej, to name a few. (For the entire list of winners, please visit www.designomics.in)

The Award ceremony also saw a few esteemed speakers take stage to share their views on effectively using strategic design to meet business objectives.

The afternoon will see a mix of speakers. These include Pratik Gupta, Co-founder & Director-New Business & Innovations, FoxyMoron and Ninee Rao, Head-Strategy and Planning, Vyas Giannetti Creative.

The jury for the awards, comprised: Alpana Parida, President, DY Works, Anil Mathur, COO, Godrej & Boyce, Alok Nanda, Founder and CEO, Alok Nanda & Company Communications, Ashish Deshpande, Director, Elephant Strategy + Design,  Ashwani Kumar, Senior Principal Technologist Packaging Graphics and Design, ITC Limited,  Prof Dhimant Panchal, Director & HOD Pre-Design Foundation, MIT Institute of Design,  Harshil Karia, Co – Founder & Online Strategist, FoxyMoron, Lucy Unger, Managing Director(South Asia), Fitch;  Pradyumna Vyas, Director, National Institute of Design (NID); Revathi Kant, GM – Design, Innovation & Development, Tanishq; Santosh Desai, MD & CEO, Futurebrands; Shanoo Bhatia, Founder Director, Eureka Moment Design Company; Sonia Manchanda, Co-Founder and Principal Designer Idiom, Creative Chief, DREAM:IN;  Suresh Sethi, Vice President , Global Consumer Design Asia, Whirlpool Corporation and Tarun Rai, CEO, Worldwide Media