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Tag: Deshdoot Media Group

  • The series is titled Gaming: The Next Big Thing

    IAA presents second series of gaming by Young Professionals

    By Our Staff

     

    IAA Young Professionals (YP) wing of the India Chapter of the International Advertising Association (IAA) presented the second session in the series of Gaming: The Next Big Thing.

    Donning his twin responsibilities, both as Vice President – Digital Innovation IAA Global and Vice President – IAA Young Professionals Development, Janak Sarda, Managing Director, Deshdoot Media Group, India, opened the session, mentioning how Covid has opened up a new vertical – Gaming as the 4th medium!

    Added Abhinay Bhasin, Co-Chair, IAA YP India: ‘The increased proliferation of smartphones coupled with better internet connectivity and increased time spent on content consumption during the lockdown period has made the Gaming Industry in India thrive. From a mere 25 in 2010, the number of online development companies in India has risen to over 250 in 2021 focusing on platforms linked to online games and sports entertainment such as Dream11. This led to the curation by the IAA YP India chapter to bring about awareness and highlight the opportunities within advertising and brand-audience engagement through gaming’

     

     

  • The team has been elected from local Young Professional Chapters around the world

    Janak Sarda will drive young professional engagement as Regional VP, IAA

    By A Correspondent

     

    Janak Sarda

    For some years now, Janak Sarda, Managing Director of the Nashik-based Deshdoot Media Group, publishers of Deshdoot, Sarwamat, Deshdoot Times and Nagar Times newspapers, has been playing an active and visible role in a few industry leadership bodies. At the India chapter of the International Advertising Association (IAA), he has spearheaded various initiatives around youth engagement and now he has been appointed Sarda Area Vice President for India and Asia Pacific by the IAA. Four others have also been assigned similar regional responsibilities elsewhere in the globe.

     

    “The future of the IAA requires us to rethink and rebuild our membership starting with professionals new to our workforce,” said Felix Tataru, Chairman and World President of IAA. “Our local chapters have created some strong leaders who are at the forefront of creating unique experiences on the ground and we’re excited to have them shaping how to bring those best practices for learning, networking and events to the global stage. As a former VP of Young Professionals, I’m personally committed to helping this team succeed and have a direct impact on our overall leadership strategy.”

     

    Said Karen Carter: ”As global Vice President of Young Professionals for the past two years, I’ve had the pleasure to meet and work with these amazing young minds,”. “Our goal is to transfer responsibility of YP programmes to this group and let the future leaders of our industry own and define what the IAA will look like in five years and beyond. I’m honoured to be able to help them on this journey and can’t wait to see what they’ll achieve.”