MxMIndia

Tag: Dentsumcgarrybowen India

  • Campaign conceptualised by Dentsumcgarrybowen India

    BLR Airport launches campaign to encourage travel

    By Our Staff

     

    Kempegowda International Airport, Bengaluru has launched a marketing campaign – #TimetoReconnect. The #TimeToReconnect campaign, conceptualised by Dentsumcgarrybowen India, focuses on the theme of urging passengers and visitors to make the most of airport experiences such as shopping, dining, live gigs at The Quad by BLR and much more.

     

    Commenting on the campaign, Shalini Rao, Chief Marketing Officer, Bangalore International Airport Ltd., said: “As we slowly move away from virtual connect to human connect, we have observed that people are now waiting to travel again, but safety is on everyone’s mind. Through our #TimetoReconnect campaign, we want to assure our passengers about a safe airport experience, and we hope to ease their worries as they begin to reconnect with all the experiences they missed out on. The campaign also focuses on the little things that people enjoy about travel which brings in an element of nostalgia, example: grabbing a bite of their favourite idli-vada before boarding, relishing their favourite filter coffee at the airport, indulging in some retail therapy before their holiday, seeing familiar faces at the airport or making new friends on the journey. As an airport, we have always believed in bringing people closer together, but the pandemic has restricted this social interaction. With the upcoming festive season, it’s time for all of us to reconnect with our loved ones, embark on new journeys, fulfill our travel bucket list while being cautious and safe about our personal wellbeing. As an extension to the campaign, we have several exciting announcements planned in the coming weeks; stay tuned to our Social Media pages @BLRAirport to know more.”

     

  • To produce several iterations of creative copy

    Dentsu launches GPT-3 powered content creation engine

    By Our Staff

    Dentsu Asia Pacific’s Data Sciences Division has announced the launch of a GPT-3 powered content generation engine. The engine is designed to produce several iterations of creative copy tied to historic and predictive performances of content and is embedded in Dentsu Marketing Cloud (DMC) – Dentsu’s proprietary consumer insight and intelligence platform for creative and performance marketers.

    Generative Pre-trained Transformer version 3 (GPT-3 or GPT 3) by OpenAI is, by far, the most powerful language model in history. By linking GPT-3 with performance data, this one-of-a-kind content generation engine, built by Dentsu’s Data Sciences Division, puts the power of artificial intelligence-led copy-creation in the hands of every Creative across Dentsu.

    Said Sidharth Rao, Chairman, Dentsu Webchutney and Dentsumcgarrybowen India: “One of modern marketing’s most powerful enablers has been using data to understand audiences and create content that resonates powerfully with them. While compelling storytelling is paramount to connecting brands with their audiences, data enables one to move beyond a single limiting thought to unlock the full potential of an idea. As a digital-first creative network, products such as the GPT-3 powered content engine will enable our teams to mitigate the pressure that content creation requires through the intelligent use of technology to drive efficient creative product and deliver better customer experiences.”

    Added Gautam Mehra, CEO, Dentsu Programmatic and Chief Data Officer, Dentsu Asia Pacific: “AI and ML allow for the intelligent processing of information to deliver better efficiencies. With Neuro-linguistic Programming and deep learning coming to the forefront of data-driven creative messaging, enabled by GPT-3 and its applications, the link between effective creative messaging and content generation at scale is entering its golden era. The use of this new technology within our creative product is testament to Intelligence Augmentation at the driving seat of creative innovation and yielding better outcomes for clients and marketing practitioners the world over.”

    Available in 15 languages and applicable globally, the product is very easy to use. The GPT-3 powered Creative Engine will be merged with Ddentsu International’s marquee data-driven marketing engine – the Dentsu Marketing Cloud. Users simply feed the engine with a seed social media caption, theme or topic and the engine generates several iterations of the best predicted performing caption(s) or post copy within a few seconds. The underlying intelligence of the tool can apply quantitative analysis to both pre and post-live-testing cycles and uses AI & ML to predict how audiences will engage and react to any creative message in real-time.