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Tag: Dentsu One

  • He will now lead the agency nationally

    Dentsumcgarrybowen elevates Indrajeet Mookherjee to Managing Partner

    By Our Staff

     

    Indrajeet Mookherjee
    Indrajeet Mookherjee

    Dentsumcgarrybowen (DentsuMB) has promoted Indrajeet Mookherjee to the role of Managing Partner. The agency is part of the larger, newly formed DentsuMB group, which houses a cluster of creative agencies from within the Dentsu creative service line of business. Under this fresh structure, the agencies that will report into Sidharth Rao, CEO, DentsuMB Group, are Dentsu Webchutney, Taproot Dentsu, Dentsu One, DentsuMB and Dentsu Impact.

     

    Mookherjee will now lead the agency nationally and will also report into Rao. Prior to this, he was President – South, DentsuMB where he led operations for offices in Bengaluru, Chennai, and Kochi. He joined Dentsu India as Executive Vice President (EVP) in 2016.

     

    Sidharth Rao
    Sidharth Rao

    Speaking on the elevation, Rao said: “As we continue to strengthen and reshape our creative offering in the Indian market, we needed a leader who is experienced, connected, and understands the nuances of the communication landscape. Indrajeet, with his experience in managing brands and categories across South and Southeast Asia, was the perfect choice to helm our operations. The DentsuMB group of agencies, which already boasts iconic Indian agencies like Taproot Dentsu and Dentsu Webchutney in our stable, are growing at a rapid pace, and I look forward to Indrajeet and his talented Dentsumcgarrybowen team, strengthening our creative offering even further.”
    Speaking on his new role, Mookherjee added: “I am honoured to join the leadership team of DentsuMB India at a very exciting time where our business is seeing unprecedented change. However, the one constant is the power of ideas and how we deliver business outcomes for our client partners. And that’s where I am hugely inspired by the global legacy of DentsuMB as a creative powerhouse and develop work that wins in the world and leads to better business results for brands. I am looking forward to working with our talented team and group leaders to build and create a truly integrated agency.”

     

  • The campaign was conceptualised by Dentsu One

    Honda Activa campaign celebrates 20 years of legacy

    By A Correspondent

     

    Marking the 20th anniversary of its flagship product – Activa, Honda Motorcycle and Scooter India launched a special campaign introducing the Activa 6G 20th Anniversary Limited Edition.

     

    Speaking on the campaign,  Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India said: “We are extremely happy and proud as we celebrate the 20th anniversary of Activa. It is a celebration time for us and the extended family of more than 2 crore satisfied customers who have made Activa a part of their daily lives. The campaign presents the emotional connection between our customers and their beloved Activa which gets a makeover to celebrate this special occasion. The distinctive gold embossed Activa logo of the 20th anniversary edition is the highlight and makes it worthy of a collector’s must have!”

     

    This campaign was conceptualised by Dentsu One. Said Titus Upputuru, National Creative Director, Dentsu One: “I am grateful for the opportunity to work on this special campaign. Twenty years is a long journey and Activa is so special. ‘Zindagi do pahiyon se chalti hai’…and we wanted to celebrate this journey of two decades with a special story that not only reflects on the beautiful past but shows the promise of a special future. We thought it would be great to see the journey through the eyes of the husband even as he recreates couple’s very first interaction inside the college library. It was good fun bringing the playful script to life.”

     

     

  • The 360-degree marketing campaign is titled ‘Rush of Supremacy’

    Dentsu One creates campaign for new Honda City

    By A Correspondent

     

    Dentsu One has created for Honda Cars India (HCIL) a 360-degree marketing campaign, ‘Rush of Supremacy’, for the new 5th Generation Honda City.

     

    Speaking on the campaign, Rajesh Goel, Sr VP and Director – Sales and Marketing, Honda Cars India said: “The mission was to deliver supremacy from the word go, and so began our journey of creating a car with a strong and robust road presence, delivering excitement and security with an intelligent package that offers superior value to its ambitious customers. The goal of the campaign was to bring all these pillars alive in a tone and manner that is true to the original sedan – the Honda City. The campaign resonates aptly with the City buyer who commands absolute supremacy and is assertive about the intelligent choices he makes.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “It’s one thing to pack in a punch when a product is launched; it’s quite another to do it year after year, decade after decade. When we were briefed on this iconic car’s new offering, we were absolutely excited. In the past, we had created campaigns like ‘Worlds Ahead’ and ‘Forget The Toys’ for Honda City but seeing what the 5th Generation model has to offer, we thought it’s time to introduce some excitement into the DNA of the brand. Now for years, people have been saying that it gets lonely and boring at the top. We thought it is time to bust that myth. Because with supremacy, comes a great new feeling, a whole new rush. Despite the lockdown, God helped us execute every nut and bolt of this campaign with various assets, across different platforms. The Honda Connect campaign, featuring several videos around the Boss Dog, was great fun too.”

     

    Said Abhinav Kaushik, Executive Vice President, Dentsu One: “The Honda City is a true legend that’s been able to resonate and stay relevant for over two decades. And this new generation of Honda City is no different. Keeping the client brief in mind, we have looked at the brand truth by asserting City’s unrivalled leadership position and amplifying the dynamism and excitement that the new generation Honda City offers to its owners. The campaign reflects these two facets of the brand and will sure fire the segment with much needed dynamism and excitement.”

     

     

  • Campaign breaks today for Honda’s revolutionary first BS-VI two-wheeler – the all new Premium Activa 125 BS-VI

    Honda starts a quiet revolution for its new BS-VI offering

    By A Correspondent

     

    Honda Motorcycle and Scooter India has lifted the curtains of its 360-degree campaign ‘A Quiet Revolution’ the  Activa 125 BSVI.

     

    The campaign, conceptualised by Dentsu One, aims to highlight the unique feature of eSP technology i.e. silent start.

     

    Speaking about ‘A Quiet Revolution’ campaign, Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India said: “By launching a BSVI two-wheeler six months ahead of emission norms, Honda is all set for a quick, silent and innovative start into the new era. The new Activa 125 BSVI campaign is inspired by something everyone has all experienced, right from our birth to school, college and so on… the desire to replace noise with the power of silence. The revolutionary eSP technology, industry first features of Activa 125 BSVI bring to life the meaning of ‘A silent revolution’. And adding the perfect spice to this campaign is Twinkle Khanna shushing Akshay in the end yet again.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “When we talk of technology, the usual direction is to go all techno and sci-fi. We thought why not make technology a little friendly. That’s why, we went the ‘keep quiet’ way. It’s true that all of us have been told to keep quiet more than once in our lives. People love peace and quiet. We thought let’s get Akshay to play the central character and make him speak about this life truth.”

     

     

  • The new TVC featuring actor Boman Irani aims to establish the superior product credentials of the next generation offering of Dulux Weathershield Powerflexx

    Dulux unveils new TV campaign

    By A Correspondent

     

    AkzoNobel, a leading global paints and coatings company and maker of Dulux Paints in India, released a new TVC campaign titled “Double Protection” to mark the launch of next generation Dulux Weathershield Powerflexx. The new TVC featuring actor Boman Irani aims to establish the superior product credentials of the next generation offering of Dulux Weathershield Powerflexx.

     

    Said Rajiv Rajgopal, Managing Director, AkzoNobel India: “We’re experts in the proud craft of making paints and coatings, setting the standard in colour and protection. That means innovation really is at the heart of everything that we do. We have introduced the next-generation Dulux Weathershield Powerflexx that offers 2X better protection – a superior product performance for home exteriors. The new TVC highlights the functional benefits of this technologically advanced exterior wall paints that has been especially designed to protect India’s homes from its unique and extreme climatic conditions.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “Weathershield Powerflexx exterior paint of Dulux is doubly qualified to protect the exterior walls against fungus and cracks. We just wanted to juxtapose these credentials against those of an owner of the house. People usually pride themselves on the number of degrees and diplomas that they hold. The TVC punctures the pride by pointing to the condition of the walls. A house should match up to its owner’s credentials – that’s the message we wanted to bring through this quirky execution starring Boman Irani.”

     

     

  • The campaign consisting of film, print, and OOH, is conceived by Dentsu One

    Canon Cameras unveils ‘To Do Great’ theme in new ad

    By A Correspondent

     

    Canon has launched a new campaign with the tagline, ‘Do Great with Canon’, to promote its range of EOS DSLRs. The campaign story revolves around a young protagonist on his quest to make great shots from the ordinary everyday moments.

     

    On occasion of launch, C Sukumaran, Director, Image Communication Products and Consumer Systems Products Division said: “At Canon, it has always been our endeavour to empower consumers to excel in the art of photography. Through our ‘Do Great with Canon campaign’, we want consumers to explore the possibility of taking great images out of ordinary everyday moments with Canon DSLRs. The team at Dentsu One has conceptualized a great campaign to drive this message to our consumers.”

     

    Speaking about the campaign, Auryndom Bose, Group Creative Director, Dentsu One added: “We live in an age of cool gadgets. And a DSLR that feels like anything less than that – won’t reach out to this new crop of photographers, who are beginning to find their feet and fame on Instagram. The idea that life around you could be pushed to greatness by simply looking at it through a DSLR became both the story and the strategy of the creative.”

     

     

  • The campaign is being translated in 11 languages for regional connect

    Dentsu One launches latest ad film for Honda Amaze

    By A Correspondent

     

    Honda Cars has unveiled its new ad campaign #IMadeItBig for the 2nd Generation #HondaAmaze. This campaign emphasises Honda Amaze as ‘The Choice’ of aspiring young customers, drawing spotlight on the importance of family bond and values. The communication strategy is based upon the deep insights gained from research and market share growth in T2 and T3 towns and how the young aspirational consumers emerging from these towns have a deep connect with families, where buying a car is still a family decision.

     

    The campaign is being translated in 11 languages for regional connect as the car enjoys immense popularity in Tier 2 and 3 markets as well.

     

    Commenting on the campaign, Rajesh Goel, Senior Vice President and Director, Sales and Marketing, Honda Cars India Limited said: “The second generation of Honda Amaze has been a resounding success for HCIL and we have been able to touch more than one lakh families since its launch last year, making it the fastest selling Honda car in India. We wanted to connect with the core target of aspiring youth and took a fresh guard through an emotional storytelling that perfectly portrays the real meaning of arriving ‘big’ in life.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “When one buys a new car, there is a lot of excitement. Honda Amaze makes a big statement in one’s world as it happens to be the first three box purchase in one’s life. We wanted to show how the Amaze owner is unfazed at the attention he receives upon purchasing the new car but chooses to give importance to his values. In an age when friends are increasingly becoming the support system, we wanted to put the spotlight back on to the family.”

     

     

  • The campaign is being translated in 11 languages for regional connect in Tier 2 & 3 markets as well

    Dentsu One unveils campaign for Honda Amaze

    By A Correspondent

     

    Honda Cars has unveiled its new ad campaign #IMadeItBig for the second generation #HondaAmaze. This campaign emphasizes Honda Amaze as the choice of aspiring young customers, drawing spotlight on the importance of family bond and values. The campaign is being translated in 11 languages for regional connect in Tier 2 & 3 markets as well.

     

    Commenting on the campaign, Rajesh Goel, Senior Vice President and Director, Sales and Marketing, Honda Cars India Limited said: “The second generation of Honda Amaze has been a resounding success for HCIL and we have been able to touch more than One lakh families since its launch last year, making it the fastest selling Honda car in India. We wanted to connect with the core target of aspiring youth and took a fresh guard through an emotional storytelling that perfectly portrays the real meaning of arriving ‘big’ in life.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “When one buys a new car, there is a lot of excitement. Honda Amaze makes a big statement in one’s world as it happens to be the first three box purchase in one’s life. We wanted to show how the Amaze owner is unfazed at the attention he receives upon purchasing the new car but chooses to give importance to his values. In an age when friends are increasingly becoming the support system, we wanted to put the spotlight back on to the family.”

     

     

  • It has been conceptualised by Dentsu One

    Queo launches brand campaign targeted towards HNI consumers

    By A Correspondent

     

    Luxury brand Queo has launched its latest campaign that has been conceptualised by Dentsu One. The campaign narrates Jacqueline Fernandez’s journey and her quest for the best-in-class bathroom experience.

     

    The campaign, launched across digital, cinema and print medium targets HNI consumers for whom opulence is a way of life. It is not just a showcase of the Queo world but a testament to the uncompromising standards of living and a mood of indulgence that the brand stands for.

     

    On the launch of the film, Manish Bhatia, President Building Products Division, HSIL Limited, said: “We got the luxury brand Queo to India in 2011, with an aim to create the luxury segment in bath spaces as it did not exist back then. Designed and conceptualised by leading European design masters, Queo, is a testimony to the intricacy and finesse in craftsmanship. This new campaign with Jacqueline resonates with this uncompromising standard of the brand. She fits in perfectly as she exuberates the class, the elegance and the attitude that matches with the brand. I feel this attitude towards luxury reflects a new Indian customer who won’t accept compromises.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One, on the campaign: “Luxury marketing is largely about imagery and lifestyle. We wanted to add a layer of attitude. The campaign not just celebrates the uniqueness of Queo products but also the unique demands of a star like Jacqueline

     

     

  • The campaign aims to communicate the commitment and experience Honda offers to its customers

    Honda celebrates joy of customers in new ad campaign

    By A Correspondent

     

    Honda Motorcycles has launched its new corporate campaign titled – “Teri Har Udaan, Hamari Shaan”. The campaign has been conceptualised by Dentsu One and demonstrates how Honda has given wings of freedom to the ride of millions of Indians in last 18 years.

     

    Said Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India: “The trust and patronage of our customers towards ‘Brand Honda’ reflects in the expanding customer base of 39 million Honda wing riders. With the new corporate film, we aim to further strengthen our commitment by ‘Serving our Customers with a Smile’ in all areas of engagement and provide them with the ‘Joy of Riding’ in pursuit of their Dreams!!”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “Usually we create communication for the customers. At times, we create for brand’s internal audience. We thought this could be a rare opportunity where the communication could be more than just customer facing. We thought we could use this opportunity to uplift, motivate and inspire every single individual who is associated with the brand. We asked a question, “How does it feel to make someone fly?”

     

     

  • The campaign aims to promote new class leading features of Activa 125

    Honda unveils unique ad proposition for Activa 125

    By A Correspondent

     

    Honda Motorcycle and Scooter India Pvt. Ltd. has launched its latest campaign – ‘Sau mein se sava sau’ for the new Activa 125. The campaign is conceptualised by Dentsu One.

     

    Said Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India: “The purpose of this campaign is to showcase the new segment leading product features and reiterate trust of brand ’Activa’. With more than a million users, Activa 125 is synonymous to smartness, sensibility and strength. The power & torque of Activa 125 provides enhanced confidence to the customers especially on hilly roads.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “If you belong to a good family, you will have good genes. That is the key insight we have taken to build communication for the campaign. Activa 125 hails from the family of Activa. The product scores 125 per cent in every aspect and that is why the expression ‘sau mein se sava sau! Shooting the film in a cable car was very challenging but we are very excited to see the final outcome.”

     

     

  • The campaign was initiated by impactful OOH advertising across India and the TVC is On Air from 15th Sep along with a full Digital marketing plan

    Dentsu One launches new campaign for Honda City

    By A Correspondent

     

    Honda City has launched a new campaign with the objective to drive consideration by re-affirming the leadership with its young patrons.

     

    Said Rajesh Goel, Sr VP and Director, Sales and Marketing, Honda Cars India: “The new campaign of Honda City has been rolled out during the peak festival buying season. The campaign celebrates the aura of the Honda City being the most aspirational car brand with a 20 year legacy, over 7.35 lakh customers and has been an epitome of quality. It resonates aptly with the City buyer who makes his smart choices and is more direct and assertive about them.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “I was standing in my office by the window when this idea struck me. When you look at the world below, you see that everything is so tiny. The ad then sort of wrote by itself. It’s a bold stance and we thought it’s time the brand had a clear perspective on the world around. Only Honda City could say ‘Forget the Toys”